Pricing Series Part 4 - Blueberry Pie
Smart Cleaning School
by Ken Carfagno
3d ago
 The first lesson of Blueberry Pie covers the 3 types of Buyers: Those that want your product or service and value it enough to pay what it's worth. Those that want your product or service and do not value it enough to pay what it's worth. Those that don't want nor value your product or service. The sooner you can learn to accept this and focus on finding Buyer #1's, the sooner you will hit your goals. Do you remember how my interview with Marcia Davidson went? I didn't answer her question about the ones that wouldn't pay her prices. They were Buyer #2's. ​The second lesson of Blueberr ..read more
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Pricing Series Part 3 - Cost Versus Value
Smart Cleaning School
by Ken Carfagno
1w ago
 I was talking with Robert Pierce from my Solo Cleaning School Elite Membership. He's doing amazing. Robert works as a manager at Target and it's been in retail for 25 years. He found me on the Side Hustle Nation Podcast and decided to start a solo cleaning business. Robert understood the value of investing into his new business as he wanted to shortcut years of trying to figure it out himself. He joined the Elite Membership and has subsequently built his solo cleaning business in 6 months to a lean, professional, and profitable company. I was so impressed talking to him as he shared how ..read more
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Pricing Series Part 2 - Do You Charge By the Hour?
Smart Cleaning School
by Ken Carfagno
2w ago
 There are thousands of questions asked every day across the cleaning communities worldwide. I can say experientially that the two most frequently asked questions deal with how to clean and pricing. This is no surprise as both of these questions are asked by newer people and the answers come with actual experience in cleaning and making pricing mistakes over time. I didn't have social media communities to ask. I had to learn the hard way through trial and error. It's my firm belief that social media handicaps newer cleaning owners into relying on other people too much. I would prefer if t ..read more
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Pricing Series Part 1 - It's Not Your Pricing, It's Your Process
Smart Cleaning School
by Ken Carfagno
3w ago
 ​I shared this exact post in a free Facebook cleaning group and thought it valuable enough to include on the podcast. Here's the post. I'm new to this group but not to cleaning. I love this industry and helping newbies. I see pricing posts all the time and wanted to share some insights that I just shared with another member on her private question. The question goes something like this... "Is this price too high, too low? "People are so cheap. How do I get them to value what I do as a professional cleaner?" Here's my response that will help you overcome these pricing objections. It's no ..read more
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Got a Name for Doing
Smart Cleaning School
by Ken Carfagno
1M ago
 In early 2020, I was a brand new podcaster and member of my local chamber of commerce. My solo cleaning business was not making us much money and the pandemic was mere weeks away. That all changed with one breakfast with Ken Byler when he taught me the mindset to "Get a Name for Doing". I highly recommend listening to this original 2020 podcast to get a sense of where I was mentally at this point. I didn't just sit on that advice. I took action right away. Fast forward to 2024. Last week, I was asked to speak at a chamber event for new member orientation. My topic was to share this advi ..read more
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Coaching Series Part 5 - When You're Humble, You're Teachable
Smart Cleaning School
by Ken Carfagno
1M ago
I have been a huge fan of the Tim Ferriss Show lately because I love the long-from interviews with world-class performers as Tim dissects how they accomplished what they've accomplished. I LOVED a recent interview with Kelly Slater. If you've never heard of Kelly Slater, he's an 11-time world surfing champion and highly regarded as the GOAT in the sport. I listened to Kelly's interview and was mesmerized by his mindset, attention to detail in his craft and his health, and most importantly, the simplicity of life he lives. I have two life lessons to share from Kelly that really impacted mine. T ..read more
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Coaching Series Part 3 - Are You Truly Coachable?
Smart Cleaning School
by Ken Carfagno
1M ago
This is a great follow up to "The Value of Coaching with Josh Melton". Josh has been coaching me through Marco Polo in 2023. I ask him questions and he responds. I am very coachable, so the content of my questions evolves over time from basic how-to questions to leadership and how my coach thinks questions. My goal is understand the Mind of Josh. How would Josh handle this situation? I have learned and grown as a student because I apply and take action on what Josh teaches me. I take notes on how the situation went and what I could have done better. The business improves. Do you see what I've ..read more
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Coaching Series Part 2 - We All Need a Coach
Smart Cleaning School
by Ken Carfagno
2M ago
My wife and I were enjoying breakfast at Postively 4th Street Cafe in Ocean City, NJ. We love this place and especially the lattes. Oh my, they are good! During our connecting time, we were searching for ways to improve our business and effectiveness as parents. I asked the question. "How can we become 10 Talent People in each area of our life?" This is a reference to a story that Jesus teaches in the Book of Matthew. I'll read it.  Matthew 25:14-30 “For the kingdom of heaven is like a man traveling to a far country, who called his own servants and delivered his goods to them. And to one ..read more
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Coaching Series Part 1 - The Value of Coaching
Smart Cleaning School
by Ken Carfagno
2M ago
This original interview was released in April 2022 right after our family got home from our first month-long trip to the Gulf Coast of Florida. I hired Josh to be my coach to take me from a solo optimizer to a commercial cleaner with a team that would allow me to go to Florida for a month. He did and we went! The reason we succeeded is my coachability. In fact, the reason anyone succeeds to higher levels is determined by the value they place on coaching and how coachable they are.  This episode kicks off a 4-part series to help you transform into a truly coachable person. This will eleva ..read more
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Take the Emotion Out of Pricing
Smart Cleaning School
by Ken Carfagno
2M ago
 In a recent Solo Elite Membership Call, we talked about one of the biggest struggles in the cleaning industry. This struggle is especially challenging for newbies. And it's not just pricing and how to price. This clip from the Solo Elite walks you through how to remove the emotion around the pricing you give. Wouldn't that be an awesome skill to learn? It will take a few vital other skills.  1.      You MUST be willing to track your cleaning times and analyze them. This allows you to properly estimate ALL future jobs accurately. You can develop a quoting algorithm th ..read more
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