— Decoding the Language of Marketing In the dynamically growing world of communications and digital marketing, understanding the industry’s technical language is crucial. In the ever-expanding digital landscape, having a strategic roadmap for success is essential. Understanding the terminologies of the PR industry has become indispensable in navigating this dynamic environment. Whether you’re crafting compelling […] The post 22 MarTech Terms You Should Know in 2024 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

According to the researchers, a majority of professionals (81%) denote that LinkedIn has become more important for business than other platforms such as Twitter (77%), Instagram (65%) and Facebook (64%). As time has progressed, LinkedIn has emerged as a powerful and versatile tool, offering a myriad of solutions to its users. Presently, an astounding 45 […] The post The LinkedIn SSI Scorecard: Evaluating Your Social Selling Performance for Business Success appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

Unveiling the Futuristic Approach In the ever-evolving landscape of modern technology, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools, offering unparalleled and immersive experiences to audiences. VR takes users on captivating journeys into virtual realms, blurring the lines between reality and imagination, while AR enriches real-world experience by seamlessly integrating digital […] The post Using Virtual Reality and Augmented Reality in PR appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation of new technologies in business is inherent to corporate innovation. If done wisely, it can improve the existing business and provide a plethora of opportunities for growth.  In the age of an ever-growing […] The post 10 Powerful Tools to Unlock the Potential of your PR campaigns [2022] appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

As marketers and communications professionals, we come across the terms Earned Media, Paid Media and Owned Media every now and then. Understanding the differences between them and how they can be leveraged to plan a cohesive marketing and digital campaign is what we will explore in this article. What is Earned, Paid and Owned Media?  […] The post Decoding Owned, Earned and Paid Media. Which is good for your business? appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

Future of brand communication in Metaverse: A Walk in Future of Present The 21st century is a world of technology and innovations. Every day new inventions are being introduced to the world and technology has moved far away from imagination. We are surrounded by real and virtual elements simultaneously today and many things that were […] The post An Insight on How Brands will Communicate in Metaverse appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

As another year begins, the world is prepared to embark on a new journey, with hopes of leaving behind the damage done by the pandemic. The way the world lives has been altered drastically, major upheavals have been experienced in the global economy, and no sector has been left untouched. The field of communication has […] The post Making PR more Personal in 2022 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

As the world tilted off its axis under the onslaught of COVID-19, almost overnight, life came to a standstill, with countries undergoing lockdowns, people confined within their homes, and public places like malls, parks, schools, and offices donning a deserted look. It has been nearly a year and not much has changed. Yes, the vaccines […] The post Vernacular Digital Content is the New Normal appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

Life is very uncertain and so is the crisis! Today, we are living in a world where social media has the power to influence our daily life. Just one odd image or video goes viral on social media and the reputation of a brand will be a question. Social media is both a blessing and […] The post Public Relations Crisis Management. Explained appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more

As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books   Reading books is a great source to learn and grow your knowledge and skills as an expert communicator. Someone has famously said that “Readers are Leaders” and most of the Public Relations professionals are known to be […] The post 10 Books about PR that every PR practitioner must read appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals ..read more