I remember the early days of Youtube when they just introduced the idea of endscreens.  As a creator, I would usually just end my videos with my website address as an endcard and hope that the viewer visits the URL after watching my videos.  But as Youtube made video endcards clickable with endscreens, the pathway to other pieces of content, links, and other destinations opened up for creators. You have to tell people where to go after they watch your video or else their attention span will lead them somewhere else.  This can be done with a Call-To-Action or CTA. A well-crafte ..read more

Click the image to see the full video. Videography and photography have many similarities when it comes to capturing products.  From lighting to frame composition, some say that if you are great at one, you can somewhat seamlessly transfer your skills to the other medium.  That’s how I feel with my transition into photography, which has helped me respect photographers even more as we sometimes share the same type of cameras to capture our imagery. Learning the different techniques photographers apply to their shoots can also influence how I utilize my camera for videography &nb ..read more

As a video production company that loves to teach people how to create engaging videos, we create and repost behind the scenes content to teach our audience different videography techniques.  We also utilize BTS content to show people how we create our own videos for our clients so they can see how we involved we get with our content.  This in turn puts a human face behind the content creation process so we don’t look like a company that just outsources all our work to foreign vendors or uses generative AI to replace human creators.  We are hands on and care about our product ..read more

Click the image to watch the video. Creating engaging product video content is our bread and butter at Creative Haven.  I’ve been shooting and editing product videos for many years and it’s an evolving craft.  To set myself apart from other creators, I have to always find different ways to engage my target audience while making my clients’ products look amazing.  To find new videography techniques to add to my content, I search online for other creators who are using innovative approaches to create content to inspire my future shoots. Recently, an Instagram post by MK caught my ..read more

When I first started my career in entertainment, I was a literary manager for Animation writers, directors, and showrunners.  The management company I worked for had talented and experiences creators and Animation studios that taught me the ins and outs of animation.  One of the companies we worked with at Stoopid Buddy, Stoodios, who were the animators behind Robot Chicken.  They taught me a lot about stop-motion animation and broadened my knowledge of the artform. Fast forward years later when I created product videos for food & beverage companies, and I still infuse elem ..read more

I’ve been livestreaming for a couple of years and I can honestly say it’s helped me improve my on-camera presence and create a series of videos that I could use for generating traffic.  There’s a lot of ways to utilize livestreaming to help you engage with your target audience. Whether it's hosting Q&A sessions, behind-the-scenes glimpses, or live events, live video offers a unique opportunity to engage viewers and foster meaningful interactions. In this article, we'll explore some tactics for mastering the art of live streaming and maximizing audience engagement. Choose the right pl ..read more

I’ve been creating beverage product videos for a long time, starting with ads for Stella Rosa Wines, so I appreciate a fun beer ad when I see it.  Recently, I had the opportunity to view an exceptional ad by Foodist Films for Great Lakes beer, and it’s cool how they were able to combine generative AI with lighting and VFX to create a captivating video. One of the most striking aspects of the advertisement is the seamless integration of generative AI technology. This technology was utilized to animate the logo of the beer brand, creating a unique effect that transforms a still image into ..read more

In today's fast-paced digital landscape, capturing and retaining audience attention is more challenging than ever. With the rise of short attention spans and endless content options, content creators must find innovative ways to stand out. One powerful tool in achieving this goal is leveraging interactive video elements. By incorporating interactive features into your videos, you can transform passive viewers into active participants, driving higher engagement and ultimately, better results. The Current Landscape In recent years, the demand for interactive content has surged, driven by advanc ..read more

When I shot and directed Bacardi spec video with my friends, I searched the web to find a really cool trick shot I could use for the shoot. By placing your tripod on a table surface, you can create a natural swivel and jib-arm shot with your camera.  Tuvy Lemberg from V-Flat World also used this technique and this is his BTS video for a coffee product he filmed.   Here are the steps we took to achieve this cool shot. Setting the Scene: To capture the perfect coffee shot, Tuvy first arranged the products and props on the Duo Boards to add some production design. He then places ..read more

Youtube has become synonymous with education nowadays.  The term “how to” is one of the most searched keywords on the platform.  Everyone from children to seniors use Youtube to learn about the newest toys to the history of a culture - with most of these videos being taught by their peers and average, everyday people sharing their knowledge from their phone.  As a content creator, I've had the privilege of witnessing firsthand the impact that educational content can have on audiences. In today's fast-paced and information-rich world, creating informative videos has become more ..read more