Creative Haven
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Founded by Mitchel Dumlao, Creative Haven is a video production and content strategy company in Los Angeles that helps companies grow their brands online. We have a full-service video production crew and a content strategy team who are ready to help you create videos to achieve your goals and speak your voice.
Creative Haven
1d ago
Creating video ads at home have now been accessible and available for many creators. I’ve created many videos at home that have garnered plenty of views, traffic, and conversions for my clients. No need for big studios or fancy equipment, you now can shoot high-quality ads in your own house - which is shown in this BTS video by Friend Studios and Gazer Agency for their video ad for Drink Me Chai.
Here is our breakdown of the gear that they used to create this captivating ad and how each element contributed to the final video:
Sony A7SIII: Renowned for its exceptional low-light p ..read more
Creative Haven
6d ago
When I worked in the Entertainment Industry, I learned a lot about 3-act structures, characters archs, and Hollywood cinematic story structures. I first thought that these rules should be broken to usher in a new generation of storytelling, but there’s something about narrative arcs that have kept viewers engaged for a long time.
In today's digital age, where content is abundant and attention spans are fleeting, the ability to tell a captivating story has become more critical than ever. From marketing campaigns to film productions, mastering the art of storytelling is essential for enga ..read more
Creative Haven
1w ago
Constructing rigs to capture unique camera movements have always been a fun task for me. From attaching gimbals on monopods to hanging cameras on a menace arm, there are so many different ways to work with your grip and gaffer to place a camera in a unique position. Enter Joris Noordenbos, a visionary film director, who used a simple rope to attach to a camera to capture some incredible shots of a food product.
In a recent Instagram post, Joris Noordenbos provided a glimpse behind the curtain, showcasing the mesmerizing process of crafting engaging food commercials using not ..read more
Creative Haven
1w ago
In the fast-paced world of digital marketing, staying relevant is key to success. Yet, amidst the constant churn of trends and algorithms, there exists a powerful strategy that stands the test of time: evergreen content. Particularly in the realm of video marketing, crafting timeless content can yield enduring benefits, resonating with audiences long after its initial release. In this comprehensive guide, we delve into the intricacies of evergreen video content strategy, offering insights and strategies to help you create videos that maintain relevance and drive engagement for years to come ..read more
Creative Haven
2w ago
I’ve been telling a lot of new creators and business owners for years that you don’t need a big budget to create engaging ads. In fact, viewers nowadays would often prefer to watch User Generated Content or phone footage on an Instagram Story to see the true nature behind a company’s brand. So when it comes to video ads, it’s good to find a balance between what your viewers want to watch and what your brand wants to express as its true voice.
Now in the realm of video marketing, creativity often trumps budget. Alex Grima's recent endeavor—a stunning commercial for Twinings T ..read more
Creative Haven
2w ago
Creating videos started with filmmaking, a once highly-exclusive industry that only film school graduates, friends and family members of established producers, or people with money and connections could participate in. The gatekeepers keep a lot of the Hollywood production techniques hidden behind protected film sets, TV studios, and film schools.
But as technology such as the DSLR democratized access to cameras that could produce cinema-quality images, regular folks outside of film school and Hollywood could create high-quality videos on a low budget. And with the advent of ..read more
Creative Haven
3w ago
In the realm of culinary content creation, the marriage of technology and traditional baking techniques can result in truly mesmerizing content. Kate Telek's recent Instagram video is a perfect example of this harmonious blend. Utilizing the InstaPro 360 camera, Kate has managed to elevate the simple act of baking cookies into an immersive and innovative visual experience. Let's delve into how this unique camera work has set a new standard for food bloggers and enthusiasts alike.
The Magic of InstaPro 360
At the heart of Kate's video is the InstaPro 360 camera, a device known for its compact ..read more
Creative Haven
3w ago
Marketing is tough when you’re surrounded by a sea of content. Just getting a view is tough, let alone a conversion. So how do you create content that’s shareable and engaging? Jump on trends so your content is relevant, current, and pertinent.
In today's fast-paced digital landscape, staying current with video trends is essential for marketers and content creators looking to make an impact and reach a wider audience. With platforms like TikTok, Instagram, YouTube, and Snapchat constantly evolving, it's crucial to adapt and embrace emerging formats and techniques to create c ..read more
Creative Haven
1M ago
Creating video ads for products for brands can be done at home or in a small studio, and Negin Gatavian has been an inspiring creator to watch in this space. A recent Instagram video by Negin offers a fascinating peek behind the curtain of her latest video ad for Monin, revealing the intricate dance of creativity and technical prowess that brings such projects to life. This blog post delves into the various elements Negin employed to craft an ad that's as captivating as it is effective, from innovative camera work to meticulous production design.
The Dance of the Camera
One of the stand ..read more
Creative Haven
1M ago
In today's rapidly evolving world, businesses and organizations are faced with a multitude of challenges that require swift and effective communication strategies. Whether it's a global pandemic, natural disaster, or social unrest, maintaining transparency and connection with stakeholders is crucial for navigating through crisis situations. In such times, video communication emerges as a powerful tool for delivering messages with authenticity, empathy, and clarity.
The Power of Video in Crisis Communication
Video has become an integral part of our daily lives, especially in the era of remote ..read more