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In Episode 10 of Business Breakthrough Thursdays, mental toughness expert Matt Phillips speaks about the true business differentiator. Matt, a former pro athlete, helps business leaders transform their teams and crush their strategic goals. His focus is the one differentiator that makes the difference between business success and failure: mental toughness.  Learn: What mental toughness is and why it is important  How to build a strong team Why fear is your friend How to respond instead of react What athletes can teach business leaders about perseverance and resiliency How to apply ..read more

In this episode of Business Breakthrough Thursdays, award-winning Sandler trainer and sales coach Joe Ippolito explains how to build a scalable sales process. Joe shares how even inexperienced salespeople can consistently qualify and close in a few simple steps. If the thought of selling scares you, Joe is the person to listen to.  Learn: How a series of simple steps can help you map out your prospect's sales journey and identify the right opportunities to close the sale Which questions to ask during the discovery call How to detect when a prospect is just looking for free consulting Wh ..read more

In this episode of Business Breakthrough Thursdays, our regular show host Dave Fionda shares his tips on how entrepreneurial CEOs and tech founders can grow and hone their business development skills—even if they're not good at the "hard sell." Business development isn’t about selling, he reminds us. It's about identifying, closing and nurturing the key relationships you need to acquire many customers. Learn: Why founders and owners need to learn or improve business development skills What the three most important sales and business development skills that owner and founders need to focus on ..read more

In this episode of Business Breakthrough Thursdays, host Dave Fionda speaks with brand strategy consultant Doug Fox about the top five branding and messaging mistakes marketers make. If you worry about how to balance sales and goodwill, this is the podcast episode for you. Learn: When message maps don't work How to close the "brand gap" between where you want to be perceived and where your consumers actually see you Why pain points are the key to activating brand loyalty and advocacy How to solve the conflict between allocating budget for marketing your product with the need to raise awarene ..read more

In this episode  of Business Breakthrough Thursdays, host Dave Fionda speaks with Elevator Pitch Coach Andrew Winig about those crucial 30 seconds you get to introduce yourself to someone new. If you've ever struggled with what to say in that tiny "elevator pitch" window, this is the podcast episode to listen to. Learn: How getting "pigeonholed" or "typecast" might actually be a good thing What the biggest mistake in networking you can make How to be remembered as a "great conversationalist" without actually talking much What the goal of your first conversation should be How to break thr ..read more

In this episode of Business Breakthrough Thursdays, we meet our host, David Fionda.  We figure out what makes him tick, and learn what we can expect from future episodes of this weekly show. Dave tells us a little about himself and will  explain our three "buckets" of business questions.  We get to interview our interviewer!  ..read more

In Episode 7 of Business Breakthrough Thursdays, our regular show host Dave Fionda shares his tips on how entrepreneurial CEOs and tech founders can grow and hone their business development skills—even if they're not good at the "hard sell." Business development isn’t about selling, he reminds us. It's about identifying, closing and nurturing the key relationships you need to acquire many customers. Learn: Why founders and owners need to learn or improve business development skills What the three most important sales and business development skills that owner and founders need to focus on ar ..read more

In Episode 6 of Business Breakthrough Thursdays, marketing and business growth guru Tim Fitzpatrick shows host Dave Fionda how entrepreneurial CEOs and technical founders can quickly scale their marketing through an innovative, agile-inspired marketing plan approach. Throw away your 50-page plan and listen in! Learn: How spaghetti and walls have no place in the marketing office What the 6 key elements of a 90-day marketing plan are How to find the low-hanging fruit among your many marketing channel options Why staying top-of-mind is even more critical today How to create repeatable marketing ..read more

In Episode 3 of Business Breakthrough Thursdays, host Dave Fionda speaks with Elevator Pitch Coach Andrew Winig about those crucial 30 seconds you get to introduce yourself to someone new. If you've ever struggled with what to say in that tiny "elevator pitch" window, this is the podcast episode to listen to. Learn: How getting "pigeonholed" or "typecast" might actually be a good thing What the biggest mistake in networking you can make How to be remembered as a "great conversationalist" without actually talking much What the goal of your first conversation should be How to break through the ..read more