eCommerce MasterPlan
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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you're on the right track? That's what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager, or marketer) with a fascinating insight into successful online retailing.
eCommerce MasterPlan
2w ago
Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.
Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden
London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.
This is the first our 4 episode "B Corp" series to celebrate B Corp month.
Hit PLAY to hear:
Paul’s eCommerce background
Vivo’s mission-driven approach
The Revivo Scheme
Vivo ..read more
eCommerce MasterPlan
3w ago
Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.
He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.
Hit PLAY to hear:
Nick’s transition from direct mail to ecommerce
Why having physical presence is key for delivering complex sustainability messages
The founding principles of Ne ..read more
eCommerce MasterPlan
1M ago
James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones.
Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.
Hit PLAY to hear:
Their strategy for selling refurbished goods
How SEO and organic growth have contributed to their success
The importance of customer reviews in growing a business
Why balancing various sales channels is important
How Mozillion leveraged TikTok Shop t ..read more
eCommerce MasterPlan
1M ago
Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.
Hit PLAY to hear:
Freddie’s eCommerce journey
About CosyPanda main product
What Freddie thinks about doing wholesale, trade shows, and D2C activities
CosyPanda’s marketing hits and misses
Their continued focus on product quality and sustainability
Key timestamps to dive straight in:
[04:08] Building products around pro ..read more
eCommerce MasterPlan
1M ago
TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.
Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:
Barney Waugh, TikTok
Ben Muir, Unsociable - ads expert
Manisha Taparia, Shipbob - ops expert
Thiago Nogueira, Insense - influencer expert
Hit PLAY to hear:
How to work out what you should be doing on TikTok
How to set up TikTok Shop to create happy customers
Tips on creators, organic, and ads ..read more
eCommerce MasterPlan
1M ago
James Barron is a fashion buyer.
With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.
Hit PLAY to hear:
James’ eCommerce journey
The Importance of Understanding the Customer’s Persona in Buying
Tips for Successful Buying In Brands and Products for Your eCommerce Store
Advice on Developing Your Own Products
Collaboration Between Merchandising and Buying
A Final Word on Buying
Plus, James’ top tips!
Key timestamps to dive straight in:
[03 ..read more
eCommerce MasterPlan
2M ago
Every January, we come up with an episode that serves as your comprehensive guide to achieving success.
This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:
Emily Long from Genie Goals,
Rosie Bailey from Nibble,
Kathleen Sullivan Garman from SullyGarman & Associates,
Peter Beckman from Treyd,
Anita Kulkarni from SHOPLINE,
Dave Smallwood from Super Payments,
And Janis Thomas from Look Fabulous Forever.
Plus! You'll also hear the thoughts of our host Chloe Thomas.
Tune into this expert mash-up episode as we find out how to ensure pro ..read more
eCommerce MasterPlan
2M ago
Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...
Hit PLAY to hear:
What events you should attend
How to maximise these events
Must-attend eCommerce events in the UK
Must-attend eCommerce events in the US
Tips for attending virtual events
Taking a sustainable approach to events and conferences
Key timestamps to dive straight in:
[06:21] Tips for choosing and maximising upcoming industry events.
[18:52] Must-attend UK events.
[23:45] Must-attend events in the USA.
[26:43] Making the most of virtua ..read more
eCommerce MasterPlan
2M ago
Haydn Parks is a CRM specialist.
He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.
Hit PLAY to hear:
Haydn’s eCommerce journey
Why defining the goals is the first step
The importance of data in identifying opportunities
What’s involved in planning the activation strategy
Step four that is executing the strategy
How tracking metrics ties back to the first step
Plus, Haydn’s top tips!
Key timestamps to dive str ..read more
eCommerce MasterPlan
2M ago
Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.
Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.
Hit PLAY to hear:
Arin’s journey into eCommerce
How Naturepedic found success with affiliate and influencer marketing
Their strategic use of SEO
Naturepedic’s commitment to environmental consciousness
Customer education and its contribution to brand growth
Balancing internal and external resources
Key timestamps to dive s ..read more