How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures
eCommerce MasterPlan
by Chloë Thomas
2w ago
Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million. This is the first our 4 episode "B Corp" series to celebrate B Corp month. Hit PLAY to hear: Paul’s eCommerce background Vivo’s mission-driven approach The Revivo Scheme Vivo ..read more
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Neem London’s Journey to 6-Figure Success in Men's Fashion
eCommerce MasterPlan
by Chloë Thomas
3w ago
Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear: Nick’s transition from direct mail to ecommerce Why having physical presence is key for delivering complex sustainability messages The founding principles of Ne ..read more
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How Mozillion Achieved 3x Growth in 12 Months with SEO and More
eCommerce MasterPlan
by Chloë Thomas
1M ago
James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months. Hit PLAY to hear: Their strategy for selling refurbished goods How SEO and organic growth have contributed to their success The importance of customer reviews in growing a business Why balancing various sales channels is important How Mozillion leveraged TikTok Shop t ..read more
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Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham
eCommerce MasterPlan
by Chloë Thomas
1M ago
Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Freddie’s eCommerce journey About CosyPanda main product What Freddie thinks about doing wholesale, trade shows, and D2C activities CosyPanda’s marketing hits and misses Their continued focus on product quality and sustainability Key timestamps to dive straight in: [04:08] Building products around pro ..read more
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TikTok & TikTok Shop eCommerce Success Strategies
eCommerce MasterPlan
by Chloë Thomas
1M ago
TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode. Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including: Barney Waugh, TikTok Ben Muir, Unsociable - ads expert Manisha Taparia, Shipbob - ops expert Thiago Nogueira, Insense - influencer expert Hit PLAY to hear: How to work out what you should be doing on TikTok How to set up TikTok Shop to create happy customers Tips on creators, organic, and ads ..read more
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Mastering the Art of Buying with James Barron, ex-ASOS
eCommerce MasterPlan
by Chloë Thomas
1M ago
James Barron is a fashion buyer. With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion. Hit PLAY to hear: James’ eCommerce journey The Importance of Understanding the Customer’s Persona in Buying Tips for Successful Buying In Brands and Products for Your eCommerce Store Advice on Developing Your Own Products Collaboration Between Merchandising and Buying A Final Word on Buying Plus, James’ top tips! Key timestamps to dive straight in: [03 ..read more
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7 Experts Share Their Top Tip for eCommerce Growth in 2024
eCommerce MasterPlan
by Chloë Thomas
2M ago
Every January, we come up with an episode that serves as your comprehensive guide to achieving success. This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are: Emily Long from Genie Goals, Rosie Bailey from Nibble, Kathleen Sullivan Garman from SullyGarman & Associates, Peter Beckman from Treyd, Anita Kulkarni from SHOPLINE, Dave Smallwood from Super Payments, And Janis Thomas from Look Fabulous Forever. Plus! You'll also hear the thoughts of our host Chloe Thomas.  Tune into this expert mash-up episode as we find out how to ensure pro ..read more
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Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas
eCommerce MasterPlan
by Chloë Thomas
2M ago
Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024... Hit PLAY to hear: What events you should attend How to maximise these events Must-attend eCommerce events in the UK Must-attend eCommerce events in the US Tips for attending virtual events Taking a sustainable approach to events and conferences Key timestamps to dive straight in: [06:21] Tips for choosing and maximising upcoming industry events. [18:52] Must-attend UK events. [23:45] Must-attend events in the USA. [26:43] Making the most of virtua ..read more
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5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit
eCommerce MasterPlan
by Chloë Thomas
2M ago
Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur. Hit PLAY to hear: Haydn’s eCommerce journey Why defining the goals is the first step The importance of data in identifying opportunities What’s involved in planning the activation strategy Step four that is executing the strategy How tracking metrics ties back to the first step Plus, Haydn’s top tips! Key timestamps to dive str ..read more
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Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz
eCommerce MasterPlan
by Chloë Thomas
2M ago
Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: Arin’s journey into eCommerce How Naturepedic found success with affiliate and influencer marketing Their strategic use of SEO Naturepedic’s commitment to environmental consciousness Customer education and its contribution to brand growth Balancing internal and external resources Key timestamps to dive s ..read more
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