Who is a Fractional CMO? Establishing a strong brand identity and reaching your target audience are fundamental to success for early-stage startups. However, the significant cost of hiring a full-time Chief Marketing Officer (CMO) can be a deterrent for young companies. This is where the concept of a fractional CMO emerges as a compelling alternative. In this blog, we will explore the key distinctions between a fractional CMO and a traditional CMO and address critical questions to empower you to determine whether a fractional CMO aligns with the strategic direction of your growing startup. Che ..read more

What is Fractional Marketing? The startup journey is exhilarating. You've got a brilliant idea, a passionate team, and the drive to make it big. But as your business grows, so do your marketing needs. Building a robust marketing strategy, managing multiple channels, and analysing data – it can all feel overwhelming. This is where the concept of "fractional marketing" comes in, offering a flexible and cost-effective solution for early-stage startups. This Forbes article, The Rise of the Fractional CMO, discusses the growing trend of fractional CMOs and the benefits they offer startups. Think of ..read more

India's digital transformation journey and MSMEs growth are revolutionising its economic landscape in significant ways. The Indian economy is projected to experience exponential expansion, growing at 8% annually from $3.6 trillion in 2023 to $4.9 trillion by 2027.  India has experienced rapid economic growth over recent decades due to factors including its youthful population and an accommodating regulatory environment. This encourages the companies to establish manufacturing units in India.  India is currently going through an exciting digital revolution as both the government and p ..read more

As Benjamin Franklin once said, “If You Fail to Plan, You Are Planning to Fail,” and this is precisely what a MSME marketing strategy is all about. The initial stage of planning begins with understanding your audience and analysing their interests and buying behaviour. Understanding your audience involves understanding the people around you and their perspectives. Knowing if they understand your words, examples, or the frames of reference you use to communicate your experiences, points, and conclusions is beneficial in understanding your target audience.  Once the right people find your b ..read more

MSMEs across India are gaining more visibility thanks to their contribution to employment and country’s growth. However, in the midst of this, it can get difficult for companies to compete with other small and medium businesses. In this digital age, enterprises need to constantly contribute to marketing efforts to remain relevant. Today, we will discuss the top strategies for digital marketing for MSMEs. Image Source: ,Pexels As per the report by ASSOCHAMIndia, the ,Indian MSME contribution to GDP (Gross Domestic Product) increased to 22% in 2020. With the increased number of medium and small ..read more

,Source Small business owners depend on marketing strategies to promote their products and services among their target audience. With an improved online presence, companies gain numerous benefits across multiple channels. However, due to lack of resources, MSMEs can face many challenges in capturing customers’ attention online. Today, we will discuss the various ways MSMEs can keep up with the era of digital sales and follow an effective marketing strategy. Let us first understand why digital marketing is important for Micro, Small & Medium Enterprises. Advantages of Digital Marketing Ove ..read more

,Source The online presence of a business or an entrepreneur is what matters most in today’s digital age. In respect to MSMEs (Micro, Small, and Medium Enterprises), marketing strategies for small businesses such as blogging, email marketing and social media advertising are great tools to increase sales and maximum profits. However, many MSMEs face challenges in adopting digital marketing strategies due to a lack of skills, resources, awareness and expertise. A digital marketing strategist plays an important role in helping them understand the importance and functionality of online marketing ..read more

,Source Content marketing is the buzzword in the world of marketing and advertising. And we cannot complain, as it is called the King for a reason. Today, we will explore what content marketing is and why it is important. Our experts have also listed the top 10 content marketing tips you need to know. Let’s begin to shed some light on the importance of content marketing and how you can ace your marketing game and help you connect with your audience. Tip 1: Define Your Target Audience Every marketing strategy begins with defining your target audience to customise your marketing efforts for suc ..read more

The digital era has declared content the king, and we cannot deny it. However, you need a strong content marketing strategy for your content to stand out. Whether you are marketing a few blogs or running a huge digital marketing campaign, a content strategy will help you execute your plan in the most effective and efficient manner. Some of the most well-known forms of content that B2B and B2C businesses use are blog posts, emails, newsletters, social media posts, podcasts, ebooks, and videos. Today, we will discuss what content marketing is, a step-by-step guide to ,creating an effective conte ..read more

In this digital era where online presence has become the soul of any business, it is crucial to ensure that your content is well-optimized to stand out among the competition. The same rule applies to each piece of content and we cannot miss out on the most trending form - podcast. It has become a popular form of content consumption and proper podcast SEO techniques will drive enough traffic to your platform. If you are a budding influencer or a leader in your niche of work, you must share your wisdom with your followers through a podcast. The internet has been a boom in podcasts among differen ..read more