#666 One thing is clear—lazy content creation won't get you anywhere online today! So how do you grab attention and get audiences to focus? One way to do it is through pattern interrupts. If you don't know what I'm talking about, maybe you've seen this technique in action during the Super Bowl commercials. In fact, a clever Tubi ad spot had me and thousands of other people scrambling in just fifteen seconds. Listen in on today's episode for my reaction! But you don't have to resort to trickery to create memorable content that stands out. Subtle yet effective ways to leverage pattern interrupts ..read more

#664 You have to be a disaster before you become the master. I heard this from John Lee Dumas a while ago, but it really helped me get through February this year. You see, starting to write my upcoming book has been a massive grind. This is my first time going down the traditional publishing route, so it feels like a huge deal. I shared both my excitement and my worries with you in episode 624. If you haven't already, check that session out to find out more! Of course, I already wrote and self-published my first three books. That experience is coming in handy, but it didn't make starting this ..read more

#663 Email marketing is by far the number one way businesses are growing their revenue. It's also much more straightforward than we've been led to believe. So why are many entrepreneurs reluctant to get started? We often overcomplicate things, but Jason Resnick of NurtureKit.co joins me in this episode to share the simple email tactics that get amazing results. At the core of his method is a vital attitude shift from broadcasting to communication. Some of Jason's clients have even doubled their email list income using this framework! We've seen Jason's mastery in action at SPI. He is the man b ..read more

#661 What happens when you finally achieve your goals may surprise you. You see, many people who chase "success" find both the journey and the destination unfulfilling. But what if, instead of success, you aimed for greatness? This is the focus of my incredibly powerful conversation with my good friend, Lewis Howes. As many of you know, Lewis hosts The School of Greatness. With over 500 million downloads, his podcast is one of the most popular out there! Lewis joins me for a game-changing chat centered around the learnings from his new book, The Greatness Mindset. So how will a serve first men ..read more

#660 Today I share an unusual tool for audience growth and engagement that you can have a lot of fun with! RPGs—ridiculous public goals—are something that I've noticed a few creators use. I've even leveraged this tactic myself at times, but never intentionally. That said, now that I'm coining the term, this is something I intend to explore in a lot more depth. RPGs are a powerful way to keep your viewers, listeners, and readers coming back for more. But what exactly does a "ridiculous public goal" strategy consist of? Listen in on this episode to find out. I always say that basic knowledge is ..read more

#659 Today's guests have built something absolutely incredible. They run a community of over fourteen thousand members and generate passive income from in-person meetups. That's right—their event system is fully automated! The key to all this is an exquisitely designed funnel and the podcast that started their inspiring journey. Liz Faircloth and Andresa Guidelli help women in real estate achieve financial freedom. Their brand, The Real Estate InvestHER, has seen massive growth in the four years since enrolling in SPI's Power-Up Podcasting course. Liz, Andresa, and I discuss building long-term ..read more

#658 This is not good. Not good at all. I was at the dentist's when my phone started blowing up with messages from my team and audience that Deep Pocket Monster had been hacked. If you're following my updates, you know that my Pokémon YouTube channel has grown to 480K subscribers. But building a large audience online doesn't just attract sponsors and new opportunities. Of course, you also become a target for bad actors looking to make a buck. That's why protecting yourself, your team, and your followers is vital! There's been a spike in attacks of late, so listen in on this episode to learn ab ..read more

#657 Greg has had it with his nine-to-five job! He wants to be his own boss. He wants more free time with his superstar wife, Anna Kendrick. So what is the step-by-step process Greg can use to start his own business? If you're not too confused, listen in on this episode to get exactly that! Today, Amy Porterfield is on the show for one of our wildest chats. Two Weeks Notice, her first book, shares the blueprint for going from "stuck" to making strides toward your dreams. We have a lot of laughs in this one, but the tactics we explore are pure gold for beginner and intermediate entrepreneurs! A ..read more

#656 In Hawaii, I am not who you think I am. When my flight lands tomorrow, I become someone else for the first time. What am I talking about? If you've followed my updates over the last two years, you know that my Pokémon YouTube channel has grown like crazy. In fact, with less overhead, Deep Pocket Monster is now more profitable than SPI. What?! So, at the Hawaii Pop Con, I'll be speaking as Pat Flynn from Deep Pocket Monster for the first time! Of course, none of this would be possible without the lessons from my book Superfans. It's that exact knowledge that I'm leveraging to grow this mas ..read more

#655 How much is a good story worth? In marketing, it's priceless. It can make the difference between no sales and more sales than you can handle. But how do you tell the right story? How do you find the exact formula that can take your brand to the next level? This is the focus of today's conversation with Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple podcast. You hear me talk about Building a StoryBrand by Donald Miller all the time. It's one of the books that are essential reading for any entrepreneur. In this session, we dive even deeper into the game-changing impact of sto ..read more