213. Why does human content outrank AI in the digital space? (f. Neal Schaffer)
Brand Therapy
by Phil Pallen
1w ago
Curious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence?  ? Today, we're diving deep into what sets authentic human-crafted stories apart and why they resonate more with digital audiences. Joining me is Neal Schaffer, a seasoned expert in digital marketing and social media strategy. Neal sheds light on why human-created content builds trust in ways AI can't replicate.  ..read more
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212. How can effective systems turn overwhelm into overjoy? (f. Ashley Haun)
Brand Therapy
by Phil Pallen
2w ago
Tired of the daily hustle of managing your business? ?‍♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how you can elevate your business game and reclaim valuable time for what truly matters ..read more
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211. What are the top web design trends in 2024? (f. Christy Price)
Brand Therapy
by Phil Pallen
2w ago
Curious about web design trends that truly captivate audiences? ? Today, we're diving into the realm of innovative web design with Christy Price, a renowned Squarespace web designer. Get ready to explore the latest trends, from visually striking layouts to strategic effectiveness, and learn how to create websites that stand the test of time ..read more
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210. Why is SEO less daunting than you think? (f. Mariah Magazine)
Brand Therapy
by Phil Pallen
3w ago
Ever felt overwhelmed by SEO and wondered where to start? ? Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO and empower small business owners to boost website visibility and traffic. Discover how infusing your authentic voice into your content, prioritizing user intent, and providing engaging information can elevate your SEO game and drive meaningful connections with your audience ..read more
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209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst)
Brand Therapy
by Phil Pallen
1M ago
Can AI transform overwhelm into opportunity for business growth? ? In this energetic episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insights and tools to empower small businesses to harness AI for effective marketing ..read more
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191. What do you do if you're a workaholic? (f. Dr. Sundra Ryce Hardy)
Brand Therapy
by Phil Pallen
1M ago
Wishing you could take a vacation without compromising business results? ?️ This episode will teach you how! We meet with leadership speaker Dr. Sundra Ryce Hardy to hear her wisdom about self-care and leadership. We talk about the double-edged sword of entrepreneurship, why it’s important to take time off, how to delegate, and much more ..read more
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174. What do you do when there's too much to do? (f. Louise Miller)
Brand Therapy
by Phil Pallen
1M ago
Feeling overwhelmed? ?You’re not alone, and this episode will help! Hosts Phil and Lauren meet with Louise Miller, a productivity expert who helps overwhelmed business owners get things done without burning done. Louise shares her tactics for finding order in chaos, prioritizing your tasks, creating a vision, and more. As one of our favorite episodes ever, you won’t want to miss this ..read more
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159. How do you cross-sell and upsell?
Brand Therapy
by Phil Pallen
2M ago
Are you maximizing sales opportunities in your business? ? After listening to this episode, you might think otherwise! Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to define your core offering, increase margin opportunities, widen your net, and define a cross-sell and upsell for easy sales. You're going to love this episode ..read more
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155. How do you repurpose content?
Brand Therapy
by Phil Pallen
2M ago
Wish you could speed up your content creation speed? ?? In this fun Brand Therapy episode, you'll learn the ins and outs of repurposing content! Hosts Phil and Lauren dish on their tried-and-proven tactics for recycling content to save you time and energy without compromising on value. This episode breaks down how to transform a long-form piece of content into multiple pieces so you can get the most bang for your buck online. Enjoy ..read more
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153. 2021 Year-End Recap
Brand Therapy
by Phil Pallen
2M ago
What can you learn from 24 guest episodes in a year? ? A heck of a lot! In this year-end recap, brand strategists and hosts Phil and Lauren swap their favorite lessons from 2021 podcast guests. This episode is educational, fun, a bit silly, and packed with lessons that will kickstart your 2022 with a jolt ..read more
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