Today we are joined by Andy Cunningham Founder and President at Cunningham Collective, Best Selling Author of Get to Aha! and part of the first Apple Macintosh launch team alongside Steve jobs.    She is a specialist in brand positioning and helping firms to position themselves to attract high-quality talent. ------------------------------------------------------------ Andy's Links Linkedin — https://www.linkedin.com/in/andreacunningham/ Website - https://www.cunninghamcollective.com YouTube - https://www.youtube.com/channel/UC7OHXXtb2uXoN3MEfjK3_fQ Twitter - https://twitter.co ..read more

5 Brand positioning principles to help you carve out a space in your audiences mind. Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise your brand more effectively. --------------------------------------------------------------- Do Feel ..read more

Today we are joined by Jim Heininger founder of the Rebranding Experts and brand strategist with 30 years of experience working with companies like P&G, Mcdonald’s, Anheuser-Busch and others. ------------------------------------------------------------ Jim's Links Linkedin — https://www.linkedin.com/in/jimheininger/    Facebook - https://www.facebook.com/rebrandingexperts/ Twitter - https://twitter.com/rebrandexperts https://www.rebrandingexperts.com --------------------------------------------------------------- Do Feel like your brand could use improving but not sure wh ..read more

How to Create a Great Tagline for Your Brand 4 Important Steps Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience's mind. Great taglines like Nike's 'Just Do It', Apple's 'Think Different and BMW's 'The Ultimate Driving Machine' all use a framework and 4 important steps to develop their tagline. In this episode, I go over how to create a great tagline for your brand in 4 important steps.  --------------------------------------------------------------- Do Feel like your brand could use improving but not s ..read more

Today we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy. In this episode, Stephen talks about the importance of building a human brand and how that can increase connection with your audience, build revving fans and grow your business. Check out Stephen's links below. ------------------------------------------------------------ Stephen's Links Brand Master Academy Course - https://brandmasteracademy.com/brand-master-secrets/ Facebook - https://www.facebook.com/brandmasteracademy/ Website - https://brandmasteracademy.com/ Li ..read more

5 Examples of brand vision statements and what makes them great. Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this video I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand.    --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or ar ..read more

Today we are joined by Tim Parkin a Consultant, advisor, speaker and Global Marketing Advisor who has helped Marketing Teams Generate Over $100 Million. In this episode, Tim talks about the one thing your brand needs to skyrocket your marketing results in 2023 - Test Driven Marketing ------------------------------------------------------------ Tim's Links Website - https://www.timparkin.com Linkedin - https://www.linkedin.com/in/marketing-consultant-tim-parkin/ Twitter - https://twitter.com/parkintr --------------------------------------------------------------- Do Feel like your brand c ..read more

Does your brand feel invisible?  Unless your brand is new on the scene, it all falls down to not having a unified brand strategy to fall back on. So, how do you fix it? Well, in today’s podcast, Chris will guide you through the FIVE stages of brand recognition. Teaching you the formula, we use to make our clients visible. Now, are you ready to build a brand your audience can’t ignore?  --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand ..read more

Today we are joined by Laura Tejada co-director of sky bounders and coach of the fuel programme for Exceptional Leadership, well-being and performance,  helping companies create high-performing happy cultures. OFFER FOR PODCAST LISTENERS FROM SKYBOUNDERS Fuel Ultimate Performance: https://www.canva.com/design/DAFKCnFBBts/nbBjoD_wuzKSTWGCX5c3oQ/view?utm_content=DAFKCnFBBts&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink £599 special offer - Use code SKYPOD500 https://www.canva.com/design/DAFX7H-LyYU/2XtIIf4EPSYq_2pyD4As0g/view?utm_content=DAFX7H-LyYU& ..read more

Today we are joined by Mark Drager brand strategist and founder of Phanta Media and Host of the podcast We do hard things. In this episode, Mark talks about the things your brand needs to not just survive but thrive in 2023. ------------------------------------------------------------ Mark's Links Phanta Media - https://www.phanta.com/mark-drager-host-mc-brand-strategist Linkedin - https://www.linkedin.com/in/markdrager/ Instagram - https://www.instagram.com/mark.drager/ YouTube - https://www.youtube.com/c/markdragerYT We do hard things podcast - https://www.markdrager.com/we-do-hard-thing ..read more