Feeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strategy can help you attract your dream audience and skyrocket your business! If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your br ..read more

In this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses. We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company. Our guest, Andrew Myles from Liven Creative, joins the conversation, shedding light on the importance of branding strategy and the need for businesses to invest in their brand identity. Throughout the episode, we unravel common misconceptions surrounding branding, such as equating it solely with a logo ..read more

What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDI ..read more

Today we are joined by Sean Campbell CEO & Founder of Cascade Insights a B2B Market Research & Marketing Services companies for Tech industry.  Join us in this insightful episode as we delve into the world of research, truth-telling, and impactful decision-making. Our guest shares their expertise on gathering and analyzing data, uncovering insights, and driving actionable recommendations. Discover the importance of exploring diverse perspectives, challenging assumptions, and embracing continuous learning. Whether you're a business leader, marketer, or simply curious about how rese ..read more

Have you ever wondered how the biggest brands in the world become so successful?  Building a successful brand isn't just about having a great product or service. It's about creating a connection with your audience, standing out from the competition, and telling your story in a way that resonates with people. But what happens if you don't prioritize building a strong brand?  Without a clear brand strategy, you risk blending into the background, failing to connect with your audience, and ultimately missing out on the opportunity to create loyal customers who love and promote your brand ..read more

Struggling to forge lasting connections with your audience? Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author. From unraveling the mysteries of consumer psychology to crafting irresistible brand narratives, this episode is packed with insights to revolutionise your marketing strategy. Ready to build a following that only has eyes for you and to spark a love affair with your brand? Tune in now and discover how the b ..read more

Branding vs Marketing, what's the difference and how do they grow your business. This video explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ..read more

Today we are joined by Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful episode, Nathan delves into the secrets of consumer psychology and shares invaluable insights on how to craft winning marketing strategies. Ever wondered why simplicity is key in marketing? Nathan breaks it down for us, revealing how providing just ..read more

Brand differentiation strategies to stand out from the competition. This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos  ..read more

Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------  Gabriella's Links Linkedin - ⁠www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more imp ..read more