Eric Edelson, Chief Executive Officer of Fireclay Tile talks about Fireclay’s shift from a wholesale distribution model to a direct-to-consumer business model and how taking a very calculated approach to brand strategy helped set the foundation for  building enriched customer experiences that set Fireclay apart in the market and helped grow the company to nearly 20 times the size of where they were before the shift ..read more

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking through the situations companies are finding themselves in as we navigate through the COVID-19 pandemic, specifically in regards to brand strategy’s importance to marketing communications during an economic downturn ..read more

Christopher Lyon, President of Tournesol Siteworks talks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market and expanded upon that to reshape how architects, designers, and contractors approached outdoor spaces. From there, he talks about Tournesols path to growth, differentiation in the market, and becoming a go-to partner ..read more

Matt dives into a number of topics centered around the benefits of using influential content creators as part of a marketing plan to increase exposure, where to find these influencers, and how you might approach working with one ..read more

Mitch Lewandowski, Chief Commercial Officer from Brand Technology talks about how to make an impact in the market with a brand new technology by understanding your audiences, understanding their pain points, educating and inspiring them to see greater possibilities in their work. And he even works in a little bit of sales strategy advice ..read more

Jeff Carlson, Principal at My Resource Library talks about bridging the gap between the A&D community and manufacturers digitally, making designers' lives easier, how to support dealers, and how a strong brand can help elevate the experience with a manufacturer ..read more

Tim Bouchard recaps the first season of Building Brands by pulling the best building materials marketing tips from a few of the awesome season 1 guests that have shared their experiences with us this year. You’ll hear about how brand, market, and business work together, the value of knowing your audiences really really well, why an amazing brand identity is important, what to consider when launching a product, how to position your company within a niche, using social as an customer engagement platform to strengthen the consumer connection, and what the value of all of this brand stuff we’ve be ..read more

Ryan Menke, SVP of Sales & Marketing at OFS stresses the importance of maintaining and staying true to the brand of a multigenerational company. He points out ways that a family run business can stay objective and avoid tunnel vision throughout its history so that it doesn’t fall behind in the market and continues to meet the needs of its evolving clients and growing team ..read more

Nate Renzella, Technical Sales Representative from Tremco talks about how Tremco manages multiple product brands under one parent company, how that approach has helped grow Tremco by offering more solutions to their customers, and how to maintain brand recognition with such a diverse product catalog ..read more

Josh Taylor, Brand Director at SIXINCH USA talks about the importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone. We also go into how these elements collectively contribute to building long-term brand loyalty and aid in ongoing marketing strategies ..read more