Discover what it takes to be a leader in brand for a large B2B tech company. Show notes * Gwen on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com ..read more

Show notes * The multiplayer brand slidedeck * Zoe on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com ..read more

Show notes: * Article on Brand difference and pricing power * Dom Boyd on LinkedIn * BrandZ index * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com ..read more

How brands can create an unfair creative advantage. Show notes * Discover the full paper here. * Dan Salkey on LinkedIn. * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com ..read more

Show notes * Bart on LinkedIn * Bart’s new venture: I know a guy Key Takeaways * Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships. * The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness. * New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities. * Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to future-proofing marketing str ..read more

Summary * ? AI in Mascot Creation: Making it easier and more accessible, especially for smaller brands. * ? Before AI: Creating a mascot was a big deal – think illustrators, 3D artists, studios. Now, AI tools like Midjourney and Dali are game-changers. * ? AI's Impact: Brands can now craft imaginative characters consistently and bring them to life in various contexts. * ? Haris’s Story: How he crafted the purple, chef-hat-wearing monster, Calvin Cooks, and made his content more memorable. * ?️ DIY Mascot Magic: Using Bing AI Image Generator for consistency across marketing touchpoints. * ? The ..read more

Summary * ? David Taylor discusses distinctive brand assets: their importance in branding and the gap between understanding their value and effectively managing them. * ? Taylor's experience: Over 22 years with The Brand Gym, helping brands from banking to biscuits grow, and running the Brand Gym Academy for training. * ? Research insights: Despite unanimous agreement on the importance of brand assets, only 15% are truly distinctive, revealing an 'implementation gap.' * ?️ Challenges in brand asset management: Subjectivity in decisions, an obsession with novelty, and difficulties in amplifying ..read more

Summary Here's a summary of the key points from the podcast: * The Evolution and Challenges in Branding: The podcast features Jacob Cass, the founder of Just Creative, discussing current trends and challenges in the branding industry, including the impact of AI, the rise of accessible design tools like Canva, and the changing landscape of pricing strategies. * The State of Brand Report: Cass released a comprehensive report titled "The State of Brand," based on interviews with 267 branding professionals worldwide. The report highlights key areas like pricing strategies, client acquisition, AI's ..read more

Here's a summary of the podcast transcript: * Chris Walker's Background and Journey: Chris Walker, CEO of Refine Labs, shared his journey from an engineering role at BEA Inc. to product management, and eventually starting his own company. He emphasized his diverse experience in B2B companies across roles like product management, engineering, and marketing, which laid the foundation for his business success. * Refine Labs' Impact on B2B Marketing: Under Chris's leadership, Refine Labs has significantly influenced how B2B companies approach demand generation and revenue operations. He discussed ..read more

What we talk about * The importance of brand health and what it means * How to do brand tracking using survey tools * The different metrics like awareness, category entry points, … * How to analyse brand tracking results * Common pitfalls Important links * Jenni’s latest book: Better brand health, a must-read! * Jenni on LinkedIn Learn brand strategy Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to di ..read more