eCommerce brands have experienced challenges finding the same profitability and scalability with their paid advertising programs: consumer privacy changes and limitations about access to consumer activity (ie the rollout of iOS 14.5 that limits the ability to track customers) have made it harder and more expensive to target and acquire customers.  To combat this uncertainty, having a framework to fall back on is critical to navigate the changes and find paths towards profitable ad programs.  Will Perry is the CEO of Reason Agency, where he focuses on advertising optimization for ecom ..read more

One underused strategy to plan for BFCM success that can 3x your conversion rate?  Enriching your existing email list with more data. Improves:    Segmentation    Personalization Stand Out In Crowded Inbox Here’s how to do this, without spending a penny    1⃣ Identify The Most important Customer Data What customer info will help you:   – Improve targeting?  – Write more compelling copy?  – Send better offers?  Examples could be learning about customer problems, goals, habits, preferences and more.   Judging by Aveda’s exi ..read more

One of the most powerful aspects of using a quiz is how you can use the customer data to personalize your communications.  And this translates directly to increased revenue.  80% of consumers are more likely to purchase from brands that personalize.  And almost all (91%) consumers are wiling to share information about themselves in order to receive a personalized experience.  This is all gravy.  Here’s a quick video of you can set this up in Klaviyo:  #1 Inserting Custom Properties Custom properties are data points about your contacts. This can be basic informati ..read more

Tim Swindle and Scott Brown are both 8 figure entrepreneurs with experience in  launching, buying, growing and selling outdoor and board games-focused companies. And they are in the very earliest stages of launching an entirely new outdoor game: PaddleSmash.  PaddleSmash is a new outdoor game that combines the best elements of Pickleball and Roundnet into a fun and easy-to-learn game.  Tim and Scott share their progress in creating the concept, designing prototypes, and their progress and strategy in the earliest stages of building a brand new company, and sport! This is a fasci ..read more

Yep, it’s that time to start preparing for Black Friday Cyber Monday, along with every other Direct To Consumer Brand. For good reason: according to Shopify, consumers spent $20 billion during the event in 2021, up 21% from the previous year.  As the name suggests, it is a time when brands will make or break their financial year…..ideally enough revenue to get “in the black” of profitability.  The only challenge is that every ecommerce brand is fighting for the same attention and wallet share.  Source: Shopify  In the effort to grab attention and cut through the noise, you ..read more

This 9 figure ecommerce brand builds their marketing strategy around a simple quiz funnel. Easy to create, and executed well. Here are 5 lessons you can learn from this strategy Quick Background: VShred sells course, supplements, and merch to help people get in shape. Fully bootstrapped, starting in 2015 with $1,000…did $200M+ in 2021 per Co-Founder Nick Daniel. In June 2022, they had ~5M visitors per Similar Web: With one unique challenge: they serve “everyone”. Men, women. Young and old. People trying to get ripped, people trying to lose weight. This is why they need a quiz: to have users ..read more

Have you ever come across a great experience with a salesperson at a store who asked a few questions about your needs and then guided you towards the product that is right for you? If yes, then you can get the same friendly experience on Shopify with the help of engaging and interactive e-commerce quizzes. An interactive quiz for e-commerce is a better way to gather customers’ information about their interests, preferences, or challenges, and while doing that they also ask for their personal information to stay in touch in the future. A quiz on your Shopify store is an amazing way of keeping y ..read more

eCommerce Quizzes: The 101 Basics Quizzes are an exciting and entertaining way to guide a potential customer to convert from visitor to purchaser.   Many people are already tired of annoying ads that shout «buy, buy».  A quiz takes a different approach: offering an engaging and fun experience, intertwined with education and product marketing.  This is why Shopify merchants add quizzes to stores and attract customers.  Quizzes can be informative, funny, and even weird. It all depends on your target audience, their interests, and your product.  At the end of such a ..read more

Personalization is a huge untapped opportunity for ecommerce brands.  And there are real dollars at stake.  Customers want personalized experiences–and will support brands that can properly personalize.  Here are 3 easy ways to personalize your marketing right now.  Source: Salesforce The foundation of personalization is the customer data that you have gathered.  Without knowing anything about your customers, you don’t know what is relevant, and what will resonate with them.  Ultimately, your goal as a marketer is to:  get the right offer  in front of t ..read more

In an age of dwindling profits and rising marketing costs, affiliate marketing is helping companies market products on low budgets, with less time & effort, and at pretty much zero risk levels. And that’s why the projected budget for affiliate marketing in the US alone could reach $8.2 billion in 2022.  The rising attention to affiliate marketing has gained significant traction amongst global brands to try their hand at affiliate campaigns. However, only a handful of them can reap consistent, high-ROI results. Why? Because running an effective affiliate marketing program takes work ..read more