
brandRUSSO Blog
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A branding and advertising agency specializing in marketing initiatives that effectively change the conversation and form emotional connections with consumers. Follow to keep up with the articles from brandRUSSO.
brandRUSSO Blog
1d ago
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Matt Mathison, entrepreneur, investor, and founder of MBL Partners. Matt shares insights from his new book, Leadership Orbit, a guide to redefining leadership and creating momentum through consistent micro habits. From building strong company cultures to mastering time […]
The post Harnessing Momentum in Branding with Matt Mathison appeared first on brandRUSSO ..read more
Stop, Go, and Change the World: How Black Inventions Continue to Shape Design, Branding, and Culture
brandRUSSO Blog
1w ago
By Ayree Johnson, Art Director, brandRUSSO Every day, we follow signals without a second thought—red means stop, green means go, and yellow means…well, speed up or slow down, depending on the day you’re having. But have you ever wondered who came up with this system? Enter Garrett Morgan, the Black inventor behind the three-position traffic light—a simple yet brilliant […]
The post Stop, Go, and Change the World: How Black Inventions Continue to Shape Design, Branding, and Culture appeared first on brandRUSSO ..read more
brandRUSSO Blog
2w ago
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo are joined by William Vanderbloemen, CEO of Vanderbloemen and author of Be the Unicorn. William shares his incredible journey from pastoral ministry to building a successful executive search firm for faith-based organizations. With humor and wisdom, he dives into how focusing […]
The post Finding Your Branding Unicorn with William Vanderbloemen appeared first on brandRUSSO ..read more
brandRUSSO Blog
1M ago
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Dr. Mechelle Roberthon, a dynamic leader in professional development and workplace culture. Dr. Roberthon shares her inspiring career journey, from discovering her passion for teaching adults to becoming a sought-after consultant in employee engagement and organizational […]
The post Building Workplace Culture w/ Dr. Mechelle Roberthon appeared first on brandRUSSO ..read more
brandRUSSO Blog
1M ago
By Michael J. Russo, Chief Creative Officer, brandRUSSO In today’s content-saturated world, businesses face an uphill battle to capture attention and inspire action. Too often, B2B brands miss the mark by delivering generic messages, failing to address their audience’s specific needs and challenges. To stand out, your messaging needs to go beyond broadcasting—it must connect. […]
The post Speaking to Your Audience and Not at Them: Building Connections That Drive Business Growth appeared first on brandRUSSO ..read more
brandRUSSO Blog
2M ago
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo are joined by Elissa O’Dell and Mia Pokriefka, the innovative minds behind Huxly, a creative tech agency redefining how brands engage with their audiences. Elissa and Mia share their journey into the world of AI-powered chat experiences and how they’ve […]
The post Revolutionizing Brand Engagement Through Chat w Elissa O’Dell and Mia Pokriefka appeared first on brandRUSSO ..read more
brandRUSSO Blog
2M ago
By Jaci Russo, CEO and Co-founder of brandRUSSO In the world of B2B, relationships are everything. Unlike B2C transactions, where emotional appeal often drives decisions, B2B partnerships rely heavily on trust, expertise, and alignment of values. But here’s the thing: building that trust doesn’t start with a handshake or a contract—it begins with understanding your […]
The post Building Relationships in a B2B World: Why It Starts with Understanding Your Audience appeared first on brandRUSSO ..read more
brandRUSSO Blog
2M ago
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo welcome Sarah Segal, founder of Segal Communications, for an engaging conversation about her transition from broadcast journalism to PR and what it takes to succeed in today’s evolving communications landscape. Sarah shares insights from her career, including the art […]
The post The Intersection of PR and Branding with Sarah Segal appeared first on brandRUSSO ..read more
brandRUSSO Blog
3M ago
By Michael J. Russo, Chief Creative Officer, brandRUSSO In 1995, Coca-Cola introduced one of the more memorable holiday campaigns in its historic advertising legacy: the iconic “Holidays Are Coming” commercial. The ad featured a convoy of brightly lit red trucks rolling through snowy landscapes, evoking heartfelt emotions and connecting audiences worldwide. Fast forward to 2024 […]
The post When AI Goes Wrong: How Coke Made Christmas Feel Creepy appeared first on brandRUSSO ..read more
brandRUSSO Blog
3M ago
As the year draws to a close, it’s natural for businesses to reflect on their successes, challenges, and opportunities for growth. For B2B companies, the end of the year is the perfect time to conduct a brand audit—a strategic review that ensures your brand remains relevant, competitive, and aligned with your business goals. I get […]
The post B2B Brand Audit: End-of-Year Strategies to Strengthen Your Brand for 2025 appeared first on brandRUSSO ..read more