In today’s commerce environment, to support the influx of ecommerce buyers and achieve success, retailers have to focus more on building a digital infrastructure. In a post-pandemic economy, businesses need to find innovative ways to engage customers in physical, digital, and hybrid spaces. “Salesforce research shows that 88% of customers expect companies to accelerate digital initiatives. More so, 69% want businesses to offer new ways to get existing products/services, and 54% want expanded customer engagement methods.” Source: : https://www.salesforce.com/content/dam/web/en_us/www/doc ..read more

Market research says that 83% of the customers need support service to complete a purchase. You may wonder! You may think that customer support is required only after making a sale. But that’s not the case always! Right after the customers land on your eCommerce website, they are much likely to seek support to make an informed decision. To get a new business off the ground, no doubt you need a great idea, capital, and best-suited eCommerce platform, but to run a business seamless great customer service needs to be a part of your company.  Why is customer service so important for an eCo ..read more

In eCommerce, when your organization chooses to sell goods or services online, a platform is a crucial role to play for your business operations to get right. While it’s fair to say that there’s a lot of competition in the eCommerce market to reduce costs and improve agility, B2C retailers of all sizes are migrating over. In particular, Salesforce Commerce Cloud has seen a huge surge in popularity. At the higher end of the market, Shopify Plus also continues to grow.  We will compare Shopify Plus and Salesforce Commerce Cloud and hope that retailers might get some insights to choose the ..read more

After the corona wave, the explosive growth of the mobile commerce industry is doubled. Global players of the eCommerce industry realized that mobile commerce, which is popularly named as mCommerce, is a way to success in the coming future. The concept of an omnipotent shopping experience planted the spotlight over mobile commerce. How online sellers approach customers, reap loyalty, and sell their products or services–all the rules are amended by the revolution in the eCommerce domain. Intro to mCommerce The way the businesses are operated is the main difference between mCommerce and eCom ..read more

Seamless browsing, personalized search options, priority delivery, easy return, and fruitful customer service are things that any digital shopper expects for retailers. And we can’t deny that COVID-19 accelerates the commerce mentioned above experience demands. Retailers are facing the paradigm shift. Suddenly order management and inventory optimization moved to the top of the priority list as maximum retailers overlooked the rear-view image of how inventory optimization took the driving role. eCommerce is driving increased competition from traders across the globe, and customer’s needs are ..read more

You’re probably quite familiar with that Salesforce provides premium commerce experiences, and today we will discuss Salesforce Order Management System, which is designed for innovation. It would help if you had a clear idea about what order management is and the stages of the order cycle to understand how an order management system works. What do you mean by Order Management System? An order management system helps merchants to manage their inventory and fulfill orders. Customers are more willing to buy the products from the site, which offers the best experience. Convenience is the secre ..read more

There are several ways to think about omnichannel, but the first thing that needs to be addressed is defining precisely what omnichannel means. How a customer uses and receives a brand – whether it’s online, in-store, or through a catalog – is the basic understanding of omnichannel. To achieve an accurate 360-degree view of what your customer looks like and how they use your brand, you should have a better experience of what different channels and be quite acquainted about how they interact. But the ground-breaking fact is omnichannel strategies always come with different challenges. However ..read more

In simple word, the migration from one technical system to another is re-platforming. Mainly retailers do re-platforming to increase the performance and usability of their business. Re-platforming is used to enhance the functionality of the technology you use. Eventually, every sound system become outdated with time and need to be upgraded and so to scale your business, you need to adopt re-platforming. To avoid a re-platforming again shortly, you need to plan while considering your current business. What is a recession-proof business? A business with a better chance of riding out a recess ..read more

To respond to the after-effects of COVID-19, companies across the globe have to rethink their operating models. Salesforce was no different. To support customer needs, they launched products like Work.com and Vaccine Cloud. Leading with empathy and reoriented their philanthropy, Salesforce immediately tuned up with the ongoing scenario. “We have had to aggressively deliver a new philanthropy model…we had a new event model…and we had to create a whole new operating model for ourselves.” “This is a new world. We’re reimagining how the future works, together.”  – Marc Benioff, CEO and C ..read more

Change is inevitable. And so is the retail industry. Merchants are getting new options due to changes and improvements in technology. Technology advances rapidly, the eCommerce site you built a few years back, will lack essentials advanced features and longer be apt for the clients now. So, upgrading to a new eCommerce platform with advanced functionality is normal to enhance user experience. Re-platforming your eCommerce site is for sure a Big Decision. We’ll break down everything you need to know about re-platforming to ensure you’re adequately prepared to choose an ecommerce site and migr ..read more