The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.  Rob joins Canva from HubSpot, where […] The post GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO appeared first on GTMnow ..read more

Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers. The post What’s actually working to drive growth: Stay ahead in 2025 appeared first on GTMnow ..read more

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the […] The post GTM 129: 6 Proven Tactics Driving B2B Growth appeared first on GTMnow ..read more

Lessons from Outreach's Journey to $230M ARR The post The 5-phase framework that grew Outreach from $0 to $230M ARR appeared first on GTMnow ..read more

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings […] The post GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet appeared first on GTMnow ..read more

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! Each week, host Scott Barker asks guests two key questions, and this week, we’re diving into their responses to: What is one widely held belief that revenue leaders have that you think […] The post GTM 127: B2B Bull$*** to Avoid appeared first on GTMnow ..read more

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as […] The post GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif appeared first on GTMnow ..read more

3 reasons this unified strategy works, when it works best, and when it doesn't. The post A $1B Acquisition with a Singular Leader for Both Sales and Customer Success appeared first on GTMnow ..read more

Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. With raw honesty, he shares key mistakes made along the way and invaluable lessons learned about building a winning sales playbook, culture, and team structure.  The early days […] The post From Flip-Flops to a $500M Exit as CRO: Lessons Learned from Taking a Startup From $0 to a Successful Exit with Martin Roth appeared first on GTMnow ..read more

Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Currently, he’s the founder of MartinRoth.com, specializing in helping startups scale from $1M to $10M in ARR. Martin brings a wealth of experience in building and scaling sales […] The post GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth appeared first on GTMnow ..read more