What is Nesting in Schema Markup?
Schema App Blog
by Jasmine Drudge-Willson
2d ago
Nesting in Schema Markup refers to the practice of structuring your markup hierarchically by grouping additional relevant entities on a web page under a defined main entity of the web page within your markup. This approach communicates clear relationships, giving machines context about the different entities described on your web pages. By improving search engine understanding of your content, it can lead to better visibility and more accurate presentation in search results. Here’s a breakdown of nesting in Schema Markup: Main Entity: This is typically the primary entity or item that your webp ..read more
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Common Questions About Schema Markup for SEO
Schema App Blog
by Ruby Ross
3w ago
In an era when search engines increasingly rely on semantic understanding and AI to generate results, Schema Markup has emerged as a vital SEO tactic for website owners striving to maintain visibility and relevance in search. However, Schema Markup is a very technical aspect of SEO, and navigating the complexities requires technical expertise, ongoing effort, and costs. As a result, we frequently encounter questions from our customers, digital marketers, and IT teams alike, seeking clarity on Schema Markup. This article addresses some of these common questions head-on, providing insights to he ..read more
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The 4 Steps to Building a Content Knowledge Graph
Schema App Blog
by Jasmine Drudge-Willson
1M ago
Knowledge graphs have been central to semantic technology for decades. From healthcare and eCommerce to fraud detection and SEO, knowledge graphs empower organizations to harness the full potential of their information architecture. But even with a long history, knowledge graphs are more relevant than they’ve ever been. According to Gartner’s Emerging Tech Impact Report, a robust knowledge graph is imperative for organizations looking to implement generative AI technologies. Knowledge graphs can help organizations ground their AI initiatives—like LLMs—in factual data about the organization. Th ..read more
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Measurable Impact of Scaling Entity Linking for Entity Disambiguation
Schema App Blog
by Martha van Berkel
2M ago
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall search experience this past year. The uprising of generative AI-powered search engines, accompanied by the volatility in rich results, has prompted our team to dive deeper into the semantic value of Schema Markup and entity linking as it pertains to search today. In this article, we will share the value of entity linking, the tools enabling you to do it at scale and the results we’ve seen from implementing entity linking with our E ..read more
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Google Expands Structured Data Support for Product Variants
Schema App Blog
by Jasmine Drudge-Willson
3M ago
On February 20th, 2024, Google added structured data support for product variants. This update comes as a relief to many eCommerce brands, as it allows merchants to display a wider range of product variations directly in their search results. The new structured data for product variants uses the Schema.org ProductGroup type in addition to Product structured data. Benefits of Implementing Product Variant Structured Data There are many products in the market with variants. For example, clothes can come in different colours and sizes. Phones can come in different capacities, colours, and models ..read more
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The Anatomy of a Content Knowledge Graph
Schema App Blog
by Jasmine Drudge-Willson
3M ago
What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“, a field of Artificial Intelligence (AI) that deals with presenting data in a way that enables machines to engage in reasoning, problem-solving, decision-making, and inferencing. The versatility of knowledge graphs extends across various domains, with use cases that include: Recommendation engines Targeted advertising Data analysis Semantic search The training of Large Language Models (LLM ..read more
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Schema.org V24.0 Release: Changes to Physician Schema Markup
Schema App Blog
by Jasmine Drudge-Willson
4M ago
On January 9, 2024, Schema.org released version 24.0 of the vocabulary. In this version, the Schema.org team added vocabulary for describing types of digital sources and new clarifying subtypes for Physicians. At Schema App, the ambiguity around the use of the Physician type has long been an area of contention for many of our healthcare customers. Therefore, this article will hone in on the issues around Physician Schema Markup and how the new clarifying subtypes will resolve them. The Issue With Physician Schema Markup Prior to Schema.org’s version 24 release, the Physician type was inte ..read more
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The Evolving Role of Schema Markup: From Rich Results to AI Understanding
Schema App Blog
by Martha van Berkel
5M ago
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centered on achieving rich results. The use of structured data enhanced the presentation of information in search results. Pages that achieved a rich result typically saw an increase in click-through rate, delighting SEO teams. What many people didn’t know, was that in addition to achieving these enhanced results in search, Schema Markup also provided search engines with a clearer understanding of what webpage content was about. However, we’ve seen the role of Schema Markup shift over this past year. T ..read more
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New Vacation Rental Rich Results on Google
Schema App Blog
by Jasmine Drudge-Willson
5M ago
Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition – Vacation Rentals. On December 4, 2023, Google released Vacation Rental structured data. If your website features vacation rentals, adding this new structured data markup to your site can enhance the visibility of your listings on the search engine results page (SERP). History of Vacation Rentals in Search Prior to this, Google’s SERP already featured an enhanced search function for vacation rentals. When you search for ‘vacation rentals in Vancouve ..read more
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Google Expanding Markup Support for Organization Information
Schema App Blog
by Jasmine Drudge-Willson
6M ago
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six weeks. On November 29, 2023, Google announced they expanded their markup support for organization details. This means they’re using more properties from Schema.org’s Organization type to showcase the relevant information on Google’s knowledge panels and other visual elements such as Attribution. This announcement comes two days after they introduced Profile Page and Discussion Forum rich results. Let’s dive in. What You Need To Know ..read more
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