Measurable Impact of Scaling Entity Linking for Entity Disambiguation
Schema App Blog
by Martha van Berkel
1M ago
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall search experience this past year. The uprising of generative AI-powered search engines, accompanied by the volatility in rich results, has prompted our team to dive deeper into the semantic value of Schema Markup and entity linking as it pertains to search today. In this article, we will share the value of entity linking, the tools enabling you to do it at scale and the results we’ve seen from implementing entity linking with our E ..read more
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Google Expands Structured Data Support for Product Variants
Schema App Blog
by Jasmine Drudge-Willson
1M ago
On February 20th, 2024, Google added structured data support for product variants. This update comes as a relief to many eCommerce brands, as it allows merchants to display a wider range of product variations directly in their search results. The new structured data for product variants uses the Schema.org ProductGroup type in addition to Product structured data. Benefits of Implementing Product Variant Structured Data There are many products in the market with variants. For example, clothes can come in different colours and sizes. Phones can come in different capacities, colours, and models ..read more
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The Anatomy of a Content Knowledge Graph
Schema App Blog
by Jasmine Drudge-Willson
1M ago
What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“, a field of Artificial Intelligence (AI) that deals with presenting data in a way that enables machines to engage in reasoning, problem-solving, decision-making, and inferencing. The versatility of knowledge graphs extends across various domains, with use cases that include: Recommendation engines Targeted advertising Data analysis Semantic search The training of Large Language Models (LLM ..read more
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Schema.org V24.0 Release: Changes to Physician Schema Markup
Schema App Blog
by Jasmine Drudge-Willson
2M ago
On January 9, 2024, Schema.org released version 24.0 of the vocabulary. In this version, the Schema.org team added vocabulary for describing types of digital sources and new clarifying subtypes for Physicians. At Schema App, the ambiguity around the use of the Physician type has long been an area of contention for many of our healthcare customers. Therefore, this article will hone in on the issues around Physician Schema Markup and how the new clarifying subtypes will resolve them. The Issue With Physician Schema Markup Prior to Schema.org’s version 24 release, the Physician type was inte ..read more
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The Evolving Role of Schema Markup: From Rich Results to AI Understanding
Schema App Blog
by Martha van Berkel
3M ago
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centered on achieving rich results. The use of structured data enhanced the presentation of information in search results. Pages that achieved a rich result typically saw an increase in click-through rate, delighting SEO teams. What many people didn’t know, was that in addition to achieving these enhanced results in search, Schema Markup also provided search engines with a clearer understanding of what webpage content was about. However, we’ve seen the role of Schema Markup shift over this past year. T ..read more
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New Vacation Rental Rich Results on Google
Schema App Blog
by Jasmine Drudge-Willson
4M ago
Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition – Vacation Rentals. On December 4, 2023, Google released Vacation Rental structured data. If your website features vacation rentals, adding this new structured data markup to your site can enhance the visibility of your listings on the search engine results page (SERP). History of Vacation Rentals in Search Prior to this, Google’s SERP already featured an enhanced search function for vacation rentals. When you search for ‘vacation rentals in Vancouve ..read more
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Google Expanding Markup Support for Organization Information
Schema App Blog
by Jasmine Drudge-Willson
4M ago
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six weeks. On November 29, 2023, Google announced they expanded their markup support for organization details. This means they’re using more properties from Schema.org’s Organization type to showcase the relevant information on Google’s knowledge panels and other visual elements such as Attribution. This announcement comes two days after they introduced Profile Page and Discussion Forum rich results. Let’s dive in. What You Need To Know ..read more
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What is an Entity in SEO?
Schema App Blog
by Andrea Badder
4M ago
In the realm of information and knowledge organization, understanding the concept of an entity is fundamental. According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing or idea. Entities can be diverse, ranging from tangible elements like people, organizations, and products to abstract concepts and creative works. They possess defining characteristics or attributes, like size, colour, and duration. And most importantly, entities exist in relation to other things/entities. Take, for example, “xylopental”. This is a string of characters that have no meani ..read more
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Guide to Knowledge Graph Semantics 101
Schema App Blog
by Jasmine Drudge-Willson
5M ago
What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary.  It provides a structured framework from which new knowledge can be gained through inferencing, allowing for the exploration and understanding of complex relationships within diverse datasets. The goal in any form of marketing is one of communication: you want to communicate your information to the world. To connect with the right people at the right time and through the right channel, your content needs to be properly ..read more
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Linked Data in SEO: What You Need To Know
Schema App Blog
by Jasmine Drudge-Willson
5M ago
In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition to humans, AI and Large Language Models need this data to deliver on new experiences. In this article, we’ll explore what Linked Data is and share examples of Linked Data projects which many in the SEO and tech community refer to as knowledge graphs. What is Linked Data?  Linked Data is a set of design principles for publishing machine-readable interconnected data on the web.  The term “Linked Data” first appea ..read more
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