If you own an e-commerce store and not investing in SEO, You’re leaving money on the table. Lots of money. Why is SEO important for e-commerce? Before we dive into our post, let’s have a look at some statistics and facts about e-commerce: Organic traffic is still one of the largest channels in terms of driving traffic to e-commerce stores, with at least %30 to %50 of all traffic, depending on the niche. Around 48% of internet users would start their shopping journeys on a search engine to research a certain product before they buy it or even look for a new product they didn’t know existed. 7 ..read more

    Introduction When to Hire Type of Experts to Hire SaaS Fashion e-commerce Non-Fashion e-commerce Mobile Apps Hiring Requirements  Junior Senior Lead Final Remarks   When do I hire vs. outsource growth marketing?   Hiring for marketing is one of the most tiring tasks for founders, especially in growing ecosystems.  You could be facing a shortage of calibres, a growing need to grow, and an intense competition for hiring the few available for full time.    The second issue is finding which type  of marketer you need. You might want one of t ..read more

In this post, I will tell you 7 ways to boost your email marketing to support your sales strategy. Let’s start with our own example. If you subscribe now to Startups Galaxy’s newsletter, from the right sidebar box, you will receive a “thank you” email in your inbox by tomorrow morning. You become interested in the newsletter, the startup news, and trends. So you decided to sign up to the platform after that: to add your startup or interact with the community. Then you’ll receive another automated email: welcome! Two days later,  you will receive the last email that will guide you to dis ..read more

Yes! We’ve created a full growth sheet to make your startup’s life easier with instructions! Growth Marketing, Growth, Growth. It’s all over the startups’ scene through searches, webinars, and events. However, there is a lot of confusion about it and where to start from. We decided it was time to take action and create a customized template from many resources (which we list in the document). We previously did PDF for incubators and tools which you can also check out. Get it for free now. It’s right here. Why Growth Marketing is important for startups? Growth Marketing allows you to ..read more

Building links when you’re a startup can be quite a challenge as it may, sometimes, require a hefty budget and lots of time to land quality links that will actually move the needle in your organic performance. But let’s first get back to the basics, what are backlinks, and why are they important? What are backlinks? Backlinks, inbound links, or incoming links are links from a website to your website in a form of a hyperlink in a text, an image, button, iframe…etc. for example, that’s a backlink for the website example.com. Why backlinks are important? Why do we need backlinks? Search engines ..read more

On 12th of February, I was lucky enough to be part of the speaker lineup at Automate Your SaaS Growth Summit by user.com.   I chose to give a presentation on building a killer newsletter to SaaS founders.   Why events? At Startups Galaxy, we love to take part in events around the world. We’ve been focusing a lot at doing that within MENA region and beyond. In this specific event, we wanted to target SaaS founders globally and to test if our content is actually beneficial beyond us, and it was! We are part of a suit of top-tier tools that took part in the event, with a great speaking ..read more

Back in 2016, I blogged a lot, but the only distribution strategy (content promotion strategy) I had–like the majority of B2B companies–was posting links on social media. My traffic sucked. It was shameful. I was trying to sell content marketing to B2B companies, and I hadn’t made it work for myself. I felt like a liar and a fraud. Fast-forward to the summer of 2017. I revamped my blog, deleted all the posts and started  researching and learning. I even hired consultants to help me figure out what was wrong. And I discovered something: I was doing content marketing the wrong way. Yeah, I ..read more

Generating organic SEO traffic takes time, requires consistency, and making sure that you’re on the right track along the way is a no-brainer. Many companies think it’s risky to make that long-term investment. They say what if I do the effort and nobody comes? That’s a question we’ve been asked a lot. So we decided to share the success stories of our partners who decided to make that investment for their business. Also, for those who said what if we do the effort and it works, here are the gains of taking the organic route. In this case study I’ll be reviewing the results from our fruitful par ..read more

What was our starting point? At the beginning of the March 2020, we were getting an average of 10 clicks and around 150 impressions per day. Also, according to Ahrefs, we were losing ranking on keywords that we used to rank for because we had recently switched from using WordPress to ReactJS without having SEO in mind. We spent 90 days focusing on fixing the major SEO problems, and then scaling after to have a full rounded organic strategy.   (Image screenshot taken in June 2020 from Google Search Console.) What were the challenges and how did we overcome them last year?   In order ..read more

Let’s admit it: 2020 was unexpected in every way possible. It’s like our lives turned into a well-made thriller for a whole year except there wasn’t even that background music that tells you something is about to happen. It’s fair to say that this year was an absolute challenge, but we made it through by not just surviving but also thriving and exceeding our own expectations. Now it’s December and we’ve made it to the credits!  Here’s a recap of Startups Galaxy’s year:    Our Top Moments: 1.We Made It to Web Summit 2020 Startup Programme!  We attended Europe’s biggest te ..read more