Performance Marketing – 2024 Trends
nexoya
by Franyesca Garcia
2M ago
As we step into 2024, the marketing world is witnessing a revolution, spearheaded by Artificial Intelligence (AI). At Nexoya, we’ve been closely monitoring this evolution. AI’s role in performance marketing is not just about data analytics; it’s about reshaping the entire landscape. Here are the five key trends that every performance marketing professional needs to know. Next-Gen Ads: New channels in sight The landscape of advertising channels in 2024 is rapidly expanding, thanks to generative AI.  This technology is adept at learning from various data forms and creating fresh, personali ..read more
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Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact
nexoya
by Olga Zhukova
9M ago
In today’s fast-paced digital landscape, with countless marketing channels and complex customer journeys, figuring out the best way to use your marketing budget can sometimes feel like shooting in the dark. Ready to explore the world of Marketing Mix Modeling (MMM)? In this article, we demystify this powerful analytical approach. Whether you’re an experienced marketer or new to the field, our comprehensive guide equips you with the knowledge and tools to leverage marketing mix modeling effectively. Let’s deep dive! Long story short Marketing Mix Modeling (MMM) optimizes your online performanc ..read more
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Understanding Smart Bidding and its Most Common Strategies – TROAS and TCPA
nexoya
by Olga Zhukova
1y ago
In our last article, we discussed how to choose the right bidding strategy for your business and looked at automated bidding strategies for Google Search ads. Today we’ll take an even deeper dive into the topic and look into Smart Bidding and its two most commonly used strategies – Target ROAS (TROAS) and Target CPA (TCPA). Table of Contents: What is Smart Bidding? Differences between Smart Bidding Strategies – TROAS and TCPA Things to Keep in Mind More Straightforward Application of Smart Bidding with Nexoya So, First of All, What is Smart Bidding? Smart Bidding is a set of automated biddin ..read more
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Behind the scenes: How did Nexoya win the Foodtech award
nexoya
by Olga Zhukova
1y ago
We are thrilled to win this year’s competition and conquer the Marketing Technology Foodtech Award 2022! After competing with over 100 top MarTech startups, we were selected by two major industry leaders, Lavazza Group & Barilla Group, for our innovation in the MarTech sector.  All applications were thoroughly examined by a prestigious jury represented by senior leaders from many other major brands, including Accenture, Microsoft, and UBS. In just a couple of months, after applying and competing for the prize in the “Extract value from data” category, on the 26th of October, Nexoya be ..read more
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The Top 5 Digital Advertising Trends for 2023
nexoya
by Olga Zhukova
1y ago
2023 is just around the corner, and we can’t wait to see what new digital advertising trends will emerge! We’re already seeing some exciting new developments that we think will be big in the coming year. Digital advertising is always changing, and it can be hard to keep up with the latest trends. But if you want to stay ahead of the curve, it’s important to know what’s coming down the pipeline. Here are some digital advertising trends to watch out for in 2023: Ad spending increases by 8.6% Digital advertising spending is expected to increase by 8.6% in 2023, according to a new report from eMa ..read more
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Google Search ads: How to choose the right bidding strategy for your business?
nexoya
by Olga Zhukova
1y ago
In our previous article, we looked at various channels’ bidding strategies and discussed their pros and cons. Today we will focus our attention on Google Search Ads bidding strategies. How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? In our recent webinar on Google Search bidding strategies, we discussed best practices for Google Search Ads with market experts.  In this article, we summarized our experts’ main tips and tricks on how to select the right bidding strategies for your business. So, what is the secret sauce ..read more
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Future of Marketing Attribution Modeling
nexoya
by Olga Zhukova
1y ago
Nowadays, while investing in multi-channel online marketing strategies, marketers face the obvious consequences of this large focus spread: namely, the complexity of the customer journey and the marketing attribution dilemma.  In addition, new ePrivacy-related regulations that will soon eliminate third-party cookies certainly do not make life easier. This upcoming change puts the functionality of the existing attribution models in question.  As a result, the question of how attribution modeling can be done in the future remains the elephant in the room for many marketers.  Well ..read more
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Nexoya’s 4th anniversary interview with the founders
nexoya
by leila.pakkanen@nexoya.com
1y ago
Celebration of four years of success and much more ahead! This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers! In this post, we dedicated ten questions for Nexoya-founders that will share the insides of the idea, product, execution, and future plans! 1. Tell us how it all began. When you look back at 2018, what were your motivations for starting Nexoya? What were the main drivers? Marco: We wanted to start a full SaaS & AI startup from scratch, and when we looked into the marketing technology space, we saw how people struggled ..read more
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How to Increase your Ad Campaign ROAS
nexoya
by Lauren Brudermann
2y ago
Are you ready to break the Return-on-ad-spend (ROAS) equation down and determine what underlying components can enhance your performance? Ad campaign ROAS is a great metric to track as it gives you an overview of your input and outputs. Adding this metric to your digital marketing campaign’s performance is an excellent strategic move; CPC, for instance, doesn’t indicate the quality of traffic and leads you are getting therefore is often referred to as a vanity metric. By watching your ROAS closely with the rest of your KPIs, you can quickly point out weaknesses in your strategy and implement y ..read more
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Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation
nexoya
by leila.pakkanen@nexoya.com
2y ago
Zurich and Berlin, February 10th, 2022 – Corona is driving people into digital channels. Here they encounter an increasingly personalized world, but one in which cookies and personalized tracking will soon be a thing of the past. The reason is more critical consumers and the upcoming tightening of data protection through the TTDSG and the EU’s ePrivacy Regulation. Marketing experts are increasingly turning to solutions that provide them with a less personalized and more statistical database. Meanwhile, business is struggling with shrinking budgets and looking for technical solutions to adapt t ..read more
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