If you’ve ever taken a marketing or design class, you most likely studied the psychology behind various design elements.  Learning the science behind the artistic choices we make, can be an amazing “ah ha!” moment for most creatives.  For many artists, our color and style choices come more from instinct than what we’ve learned in a book. You know the warm colors in your art bring a more exciting and fiery edge without needing scientific studies to confirm it.  But what if I can offer you a cheat sheet that will allow the artist you are to easily implement the science behind your ..read more

Is it just me, or has the idea of having a niche for your photography business gotten a bad reputation? “How can I be creative if I’m always doing the same thing?” “It’s going to limit my clients and therefore my income!” “What if someone wants something different and doesn’t hire me?!” Sound familiar? Here’s the thing, having a niche doesn’t mean you can never photograph another genre- I promise!  All it means is that your website focuses on your specialty. What is it that separates you from the pack? The reason doesn’t have to be centered solely on your subjects! Maybe you specialize in ..read more

You’ve got the photos, the copy and the design all set for your website.  So you’re done, right? Not so fast! Just think…you can have the best-decorated house on the market, but if the layout makes it impossible to find your way around, who cares?! When a prospective client comes to your website they already have their own internal list of questions- so making sure they can easily get the answers they need must be a key factor in your design. As artists, photographers have this instinctive need to get creative and try to do things just a little differently, believing it will have a greate ..read more

Your first impression of your photography website is everything! Think about it. Even if your prospective client first found you on social media or in person, your website is the first time your client is in a space totally influenced by you- no outside distractions! However, even though a potential client is on your page, it doesn’t mean you have their attention.  In fact, you probably only have 5-7 seconds to grab their interest before they move on.  So how do you ensure you capture their attention in the short time you have it? Put your very best work “above the fold” of your page ..read more

“Just Google it” Google has become interchangeable with searching for something online for almost everyone who is trying to find a product or service. Is it any wonder coming out on top of a local Google search is often a company’s #1 marketing goal? Add in the crazy competitive market of Asheville and the surrounding WNC area and the importance of where you stand on Google rises exponentially.  So how exactly can you optimize your Asheville local Google Business profile? A huge key, and one which most business owners do not use to its full potential, is the Google Business Profile. While ..read more

You’ve done it.  After countless hours and endless research, you finally created a website you feel good about.  You’re now online for the world to see, but the silence is deafening….   What happened?! How can you tell if your photography service pages are working for you?  Easy – Just count the number of new clients and sales generated.  No new clients? Then the hard work you put into creating your new website was probably for nothing. Ouch!  Unfortunately, good looks only get you so far. Without the RIGHT information on your service pages, it’s virtually impossi ..read more

As various forms of social media become more and more popular, I often find myself being asked how necessary an actual business website is for your Asheville business. Is it really such a big deal not have one?  To those that ask, my answer is simple “You actually can’t afford NOT to!”- especially in Asheville.  If you live here, you already know just how much our city is booming.  Asheville tops a slew of “best of” lists and with all the positive publicity and popularity comes an influx of people and businesses.  Great on one hand, but increasingly challenging on the other ..read more

Websites are a lot like puzzles. You may wonder how this ties in with creating a high converting website…. If the pieces don’t fit right, there’s no way to get the full picture.  The entire purpose of a website is to convert visits into bookings and without all the pieces fitting together properly, you are missing a key way to transform potential clients into paying ones.  Don’t have a puzzle with a missing piece. Follow along to help ensure you have everything needed to have your website reach its full potential. Find and develop your brand story. This will help to create a hig ..read more

Is it just me, or does it sometimes feel like we are constantly trying to overcome objections as a photographer? Unlike with other occupations, a prospective client may search the internet to find you only to reach out just to tell you all the reasons why they shouldn’t use you. In a world where everyone suddenly has a camera at their fingertips 24/7, it can feel like a never ending battle to try and win clients.  Luckily for you, I’ve come up with some simple tips to help you overcome many of the objections a client may have with regards to the value in hiring you. 1) Overcome their ..read more

There’s no place like home. …or, in more modern times… There’s no place like your photography business website. Part of running a successful photography business is keeping your finger on the ever changing pulse of things. Years ago, websites were the newest and greatest marketing tool out there for anyone trying to network their business.  Understandably, you may wonder how necessary they are in today’s world of social media and real time marketing.  Would it surprise you to know that I would actually go so far as to say they may be more important than ever? Photographers need a web ..read more