How do you launch a new law firm? What is your 'go to market plan' for your solo practice? Or, if you are relaunching how do you tackle marketing in an effective way? Jared shares an abundance of information to help you meet your goals. Listen and learn. Written by Susan Cartier Liebel ..read more

You are not having problems with getting the work. But you ARE having problems getting the talent to help you produce that work, service these clients. It's not an uncommon dilemma. Post-pandemic it's become an employee-centric market meaning those who are out looking for the jobs have all the power. How do you hire in this environment? How do you get the quality talent? What do you have to offer to get the good people to help your practice grow. Listen and learn. Written by Susan Cartier Liebel ..read more

Do lawyers needs to cold call? Seriously? Yes. In today's environment lawyers need to have a robust program for cold calling and how you can do it effectively and efficiently and without violating the rules against solicitation. Yes...listen to this. You will be glad you did. Written by Susan Cartier Liebel ..read more

We are concluding this incredible series of Days of Future Passed – Law Practice in 2025 discussing meeting clients’ new demands of you and your practice including implementing: Efficiences Data Security KPIs Analytics Collaboration Sharing Embedding Outside Counsel If you are looking to build your presence with a serious marketing effort that is progressive, you’ll […] Written by Susan Cartier Liebel ..read more

The acronym KPI (Key Performance Indicators) often strikes terror in the uninitiated lawyer. However, they are not only nothing to fear but a simple documentable measure you should embrace. KPIs are simply measurements of performance and they can measure anything you are doing; how many clients you close from leads, your collection rate, the number of cases you handle per month, etc. Once you understand you have all these measurable activities already available to you through the tools you use in your practice today (like your case management software) and actually start using them, your pract ..read more

In Part 5 of this great series, we will discuss what legal marketing will look like in the not too distant future. This will include: Paid Verification Video & Audio Content Short Form Content Virtual Reality Meta Verse(s) Community-Focused Networking Join us! Written by Susan Cartier Liebel ..read more

This is a MUST LISTEN podcast. Artificial Intelligence (AI) and now Generative AI has hit the world like a meteor and the consequences are and will continue to be profound. You may be more familiar with the term ChatGPT because it is spreading like a contagion. Today we are going to talk about how you can either take advantage of Generative AI, or be left behind. And you don't want to be left behind because when used properly, Generative AI can save you and your solo/small firm immeasurable amounts of time and money while making you more profitable. Listen and learn. Written by Susan Cartier L ..read more

In part four we are going to look at trends in law firm ‘employees’ and we use the term very broadly. Why broadly? Because we need to look at the role of non-lawyers, AI (Artificial Intelligence) as an ‘employee’, Technology as an ‘employee’. Yes, we have to expand the term ‘employee’ because the world is changing rapidly. So, join us. It will be informative as always. Written by Susan Cartier Liebel ..read more

We are coming to the end of the 2nd Wave of Legal Tech. Yes, I know. You've only just started embracing the first wave of legal tech! But it is happening fast and you need to catch up. We will be discussing what is and will be happening in front office technology, consolidation of software, 'behavior' automation and so much. Join us! Written by Susan Cartier Liebel ..read more

In Part 2 of our series, Days of Future Passed - Law Practice in 2025, we will discuss two critical topics; what will it mean to actually be a lawyer in 2025 and how will we price our services and collect on those fees. What are the clients' expectations of who we are and how they should value our services? It's a truly provocative and informative conversation. Join us! Written by Susan Cartier Liebel ..read more