The online advertising landscape is changing at a breakneck pace. Privacy regulations are getting tougher, and third-party cookies are already on their way out. That means advertisers must rethink the way they connect with audiences. For years, behavioral targeting has been the go-to method for ad targeting. But it’s becoming less and less reliable. And ..read more

The advertising and tech industries have long been fast-paced, competitive, and constantly evolving, but now they’re also becoming more inclusive than ever. And that’s largely thanks to women who are breaking barriers, challenging norms, and leading innovation in spaces that were once dominated by men. This International Women’s Day 2025, Silverpush is celebrating the incredible ..read more

At Silverpush, we believe that advertising should do more than just reach audiences, it should engage, inspire, and drive action. That’s why we’re thrilled to announce that Silverpush has won Gold for Volvo XC90 (Best Digital Customer Experience) and Bronze for MG Motors (Best Video Marketing Campaign) at the E4M Auto Marketing Summit & Awards ..read more

We had a feeling that this one was going to be big, and now we know that it is! Silverpush has taken home Gold at Afaqs Digies 2025 for Best Use of Shoppable Media for the JBL Live Beam 3 campaign. This wasn’t just another ad campaign. It was contextual AI and interactive media executed ..read more

Are you running ads on YouTube Shorts? If not, you might be missing out. Right now, 43% of U.S. advertisers are already tapping into this fast-growing platform. In Europe, YouTube Shorts ranks as the #1 short-form platform for discovering new brands and products. If you’re already advertising on YouTube, it’s time to ask yourself—how do ..read more

March Madness is more than a basketball tournament; it’s an obsession. From Cinderella stories to last-second buzzer-beaters, it’s the kind of event that turns casual viewers into die-hard fans overnight. But for brands? It’s a once-a-year golden ticket to connect with an audience that’s locked in and emotionally invested. With 68 teams competing and millions ..read more

Some campaigns not only yield success but go one level further and become a new benchmark for an industry. That’s exactly what LG’s MoodUP campaign did. The campaign recently won Silver at e4m’s Indian Marketing Awards 2024 in the Category Creation category. Now, let’s be honest, refrigerators don’t usually make headlines. They sit quietly in ..read more

Last week, the SIlverpush team kicked off the New Year at CES 2025 in Las Vegas. More than 140,000 tech professionals from every corner of the industry attended the event. At Silverpush, we hosted our first Context & Conversations series, where we hosted agencies and brands at dinners and learning sessions. We also hosted a ..read more

In a world where trends change in the blink of an eye, relevance often feels like some sort of rat race. That is where tentpole events come in: these are key dates and milestones with cultural or industry importance that manage to grab people’s attention, be it the Super Bowl, Valentine’s Day, or even niche ..read more

As 2025 unfolds, the ad tech ecosystem is buzzing with new opportunities for brands to connect with their audiences in smarter, more effective ways. However, this dynamic landscape also brings challenges, especially as privacy regulations tighten and consumer expectations evolve. Marketers and advertisers now face the critical task of balancing transparency, relevance, and measurable impact ..read more