In 2023 expected data collection from the first-party and zero-party is 118 zettabytes. Data is the backbone of modern marketing, providing brands with valuable insights into consumer behavior and enabling them to craft targeted campaigns that resonate with their audience.  However, the landscape is rapidly changing, with evolving privacy policies making it increasingly challenging to collect and utilize data in a manner that respects user privacy. This new reality has given rise to contextual advertising, which offers a less invasive approach and is better aligned with evolving consumer ..read more

Two main leaders of the adtech industry unite to empower advertisers with advanced data-driven tools. Silverpush and PubMatic have announced a strategic partnership to revolutionize digital advertising in the APAC region. The partnership aims to help brands and advertisers better connect with their target audiences through data-driven advertising. Silverpush, a global leader in the AI-powered contextual advertising world has brought a massive change in the advertising landscape with its two flagship products Mirrors and Parallels. In tandem with Silverpush’s technology, PubMatic’s Connect off ..read more

Two main leaders of the adtech industry unite to empower advertisers with advanced data-driven tools. Silverpush and PubMatic have announced a strategic partnership to revolutionize digital advertising in the APAC region. The partnership aims to help brands and advertisers better connect with their target audiences through data-driven advertising. Silverpush, a global leader in the AI-powered contextual advertising world has brought a massive change in the advertising landscape with its two flagship products Mirrors and Parallels.  In tandem with Silverpush’s technology, PubMatic’s Conne ..read more

Video advertising has become a highly effective tool for brands and advertisers to communicate their messages to online audiences. In the year 2021, $ 55.34 billion was spent on digital video advertising in the United States alone. Since its inception, video advertising has faced criticism for being inherently interruptive in nature. Online users tend to skip or ignore ads that appear to them as annoying or interruptive.  This non-engagement of users with the ads is a serious headache for advertisers, and they are struggling to find a way out. Role of Video Ad Formats in Grabbing Viewer ..read more

Explore the world of in-video contextual advertising and master in creating engaging and personalized contextual ads for exceptional customer engagement. As per current data, there are 3.1 billion digital video viewers worldwide, and online video is projected to account for 82.5% of all web traffic by 2023, making it the most preferred type of content on the internet. With the increasing popularity of video content, more and more marketers are leveraging this medium to showcase their ads and expand their reach. However, it’s crucial to note even the best advertisements, which have a feel-good ..read more

As third-party cookies crumble, AI advertising is gearing up for its time in the spotlight – get ready for the rise of the machines in the ad tech industry! The importance of third-party cookies can be well understood by digital marketers who rely on these small pieces of information to serve personalized ads to their audiences.  The usage of user data without their consent or knowledge has sparked significant debates surrounding consumer privacy, with users, legislators, and companies all expressing concerns about the potential impact on individual confidentiality. Although cookies have ..read more

Want to get straight A’s in your back-to-school campaigns? Contextual advertising can help! It’s not just students who are excited about the back-to-school season; the outlook for marketers is positive too. Ad spending during the back-to-school season in 2022 was approximately $110.7 billion, and it’s expected to increase this year, presenting a massive opportunity for advertisers to connect with their target audiences. However, the question remains: how can marketers effectively reach their target audiences during this busy season? With the ban on third-party cookies, contextual advertising ..read more

Want to know where programmatic advertising is headed? Check out the blog which talks about the top 5 programmatic advertising trends to keep an eye on, including the rise of connected TV, the importance of privacy and transparency, and more. Programmatic advertising has revolutionized the world of digital marketing by utilizing automation to buy and sell digital ad space. This approach has replaced the traditional manual process that relied on human interaction and negotiation between publishers and marketers.  The use of data-driven strategies has enabled programmatic advertising to st ..read more

Mediaocean, a major multi-channel advertising platform, has recently published its 2022 Market Report and 2023 Forecast report, which highlights the ongoing worries about the safety and appropriateness of media environments.  According to the report, more than half of those surveyed anticipate their brand safety concerns to remain the same in the coming year, while almost 40% expect these worries to rise in 2023. Only a small percentage of respondents expect these concerns to diminish. Brands have become increasingly worried about brand safety, with 75% of them experiencing a brand safet ..read more

With 60% of global web traffic going cookieless by 2023. Advertisers are still not clear on how to navigate the landscape in the cookieless future. Silverpush’s AI solutions will help fill this gap by providing alternative targeting methods to advertisers & publishers.  Going back to 1992, the year when Netscape made a significant impact in digital history by inventing cookies, allowing websites to save user information and preferences. This marked a turning point for the digital advertising industry which experienced a revolution as cookies soon became the lifeblood of the online ec ..read more