Grab Consumer Attention With Contextual Advertsing During March Madness
SilverPush
by Ginni Tyagi
6d ago
In the dynamic landscape of modern advertising, strategic brand placement is essential for capturing the attention of vast audiences. One such golden opportunity lies within the fervor and excitement of March Madness, a premier collegiate basketball tournament that captivates the attention of millions of Americans each year. According to reports, the advertising landscape during March Madness is marked by substantial investments, with spot prices ranging from hundreds of thousands of dollars in the early stages to over $2 million for the NCAA Championship. The statistics speak volumes about t ..read more
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Interactive Video Ads that Engage Sports Fans
SilverPush
by Ginni Tyagi
6d ago
In today’s digital world, brands have a golden chance to shake things up in the sports industry with interactive video ads. Forget boring 15-second promos! Traditional video ads might work for movies and TV, but just like those industries, sports are going digital, and interactive ads are leading the charge. Viewers are tired of passive ads and want something engaging, that pulls them in and makes them want more. Brands are realizing these fans are the perfect audience for interactive video ads. By adding games and ways for viewers to play along, these ads create a whole new experience that k ..read more
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The Importance of Responsible AI in Video Advertising
SilverPush
by Ginni Tyagi
1w ago
Artificial Intelligence, aka AI, has become one of the most talked-about topics in recent years. Each day brings forth new AI technologies, with some already seamlessly integrating into our daily lives. The advertising industry, in particular, is experiencing a significant impact as AI, or its earlier iterations, has been quietly working behind the scenes in automated systems for quite some time. However, there is a noticeable shift as AI is now making its presence felt in more overt and prominent ways. 54.5% of advertisers say AI will most likely greatly enhance their marketing efforts. 61 ..read more
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Contextual Video Advertising: Tentpole Events Calendar for 2024
SilverPush
by Ginni Tyagi
3w ago
As we step into a post-cookie ad tech era, contextual advertising is poised to take center stage, becoming a pivotal strategy for brands aiming to connect with consumers through privacy-compliant and contextually relevant approaches. Marketers and advertisers are seeking to connect with new and relevant audiences by utilization of contextual advertising for video through ad tech companies like Silverpush. With a wealth of experience and a continually expanding team of experts, Silverpush stands as a leading global provider of contextual video advertising solutions. In the dynamic landscape of ..read more
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Good things DO NOT come to those who wait
SilverPush
by Ginni Tyagi
1M ago
In the fast-paced world of advertising, the saying “Good things come to those who wait” couldn’t be further from the truth. In an era where technology evolves rapidly, and consumer behavior constantly shifts, advertisers clinging to outdated and monotonous campaign strategies may find themselves drifting away from valuable business opportunities. Discover the Trends Taking Over in 2024 As we step into 2024, it becomes imperative for advertisers to discern and leverage key trends to maintain a competitive edge in this dynamic arena. Brace yourself for the cookie countdown The global digital ad ..read more
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Google Implements First Test Globally to Phase Out Third-Party Cookies
SilverPush
by Ginni Tyagi
1M ago
On January 4, 2024, Google initiated its strategy to eliminate third-party cookies. In a phased approach, it will initially disable third-party cookies for 1% of users worldwide for testing purposes. The plan includes a gradual expansion, reaching 100% of users by the third quarter of 2024. On December 14, 2023, the company revealed its intention to initiate trials for Tracking Protection, a novel feature designed to curb cross-site tracking by defaulting to restricted access for third-party cookies. Google considers this a crucial step in advancing their Privacy Sandbox initiative aimed at p ..read more
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Kartik Mehta Steps Down as Chief Revenue & Operating Officer of Silverpush
SilverPush
by Ginni Tyagi
2M ago
Silverpush, a pioneer in advertising technology, announces the departure of Kartik Mehta from his role as Chief Revenue & Operating Officer, marking the end of a chapter defined by mutual accomplishments and growth. During his tenure, Kartik Mehta played an instrumental role in steering Silverpush to new heights & fostering expansion. Noteworthy highlights include the broadening of Silverpush’s client base globally & the implementation of operational efficiencies. Reflecting on his time at Silverpush, Mehta expressed gratitude, stating, “It has been an incredible journey contribut ..read more
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Silverpush Secures Silver at MMA Global Smarties EMEA Awards for AI-Powered Inclusive Advertising
SilverPush
by Ginni Tyagi
2M ago
We’re thrilled to announce that Silverpush, in partnership with Wavemaker and E.L.F Cosmetics, has won a silver award in the Diversity and Inclusion category at the prestigious MMA Global Smarties EMEA Awards.  Teaming up with Wavemaker, we embarked on an AI-powered journey to launch E.L.F’s advanced ‘Lash n Roll’ mascara product. Campaign Objective: The campaign aimed to elevate brand awareness and share of voice among diverse and inclusive consumers, specifically targeting GenZ and Millennial audiences and infiltrate culturally relevant platforms. However, affinity-based targeting reli ..read more
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Silverpush Clinches Silver for the Best AI Implementation for Havells Lloyd AC Campaign
SilverPush
by Ginni Tyagi
2M ago
Silverpush has taken a giant leap forward in the world of marketing technology, claiming a prestigious Silver award in the “Best Use of AI” category at the Exchange4media MarTech Awards for their exceptional Havells Lloyd AC campaign. This victory is a testament to their unwavering commitment to innovation, but it also highlights the critical importance of collaboration in achieving marketing greatness. Campaign Objective In the fiercely competitive electronic market, where brands compete  for consumer attention, Lloyd, a renowned brand name in the electronic industry, set a clear object ..read more
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Silverpush Secures Bronze at Marketing Excellence Awards 2023: Celebrating Innovation and Success
SilverPush
by Ginni Tyagi
2M ago
Silverpush is elated to share the joy of being honored with the Bronze award at the esteemed Marketing Excellence Awards 2023 in Indonesia, hosted by Marketing Interactive Asia. This recognition is a testament to our commitment to innovation and excellence in the ever-evolving landscape of the advertising industry.  Together, we embarked on a journey to redefine the digital presence of Wyeth S-26 Procal Ultima through the incredible campaign, ‘Together We Are Unstoppable,’ in collaboration with Dentsu & Nestlé powered by our cutting-edge Mirrors AI technology.  Campaign Objectiv ..read more
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