The news that Oracle plans to shut down its advertising business by the end of September has sent shockwaves through the ad industry. Once the most prominent advertising data seller in the market, Oracle is now closing its advertising division. This included Datalogix for offline consumer data, Grapeshot for contextual targeting, Moat’s measurement and verification, and the BlueKai audience marketplace. Silverpush understands that the closure of Oracle’s advertising division has led to several hundred layoffs. Moreover, the sudden loss of a major platform for ad placement and data services ha ..read more

As Cannes 2024 concludes, the echoes of vibrant discussions, insightful panels, and significant meetings continue to resonate. This year’s central theme was clear: AI’s growing dominance in advertising solutions, optimizing campaigns for business outcomes, and reaching audiences effectively across various screens. With videos becoming increasingly digital, the potential for more addressable and measurable outcomes is here. This means our industry must collectively break free from the outdated legacy mindset and embrace all the insights and AI-powered solutions now available to us. Here’s a re ..read more

In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how integral this technology has become to the UK ad industry. On the other hand, mobile programmatic ad spending increased at a similar rate of 12.7%. However, Connected TV (CTV) advertising is expected to outperform both, growing by 20.7%, which is 8 percentage points higher. Programmatic is dominating the market. More than four o ..read more

We are thrilled to announce that Silverpush with Heinz Africa & FZE in collaboration with Carat received a bronze award for the campaign “Heinz and Silverpush Win The Slowest Race With AI” under the Impact Category: Real-Time Marketing at the MMA Smarties MENA Awards 2024. The campaign aimed to highlight the unique characteristic of Heinz Ketchup Slow master 57—its slow perfection—by engaging the most receptive audience during the highly anticipated Formula 1 race in the UAE, the Abu Dhabi Grand Prix 2023. Heinz teamed up with Silverpush to utilize Parallels Sports Sync, a cutting-edge AI ..read more

Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking techniques, that advertisers moved away from this method. However, because of the depreciation of third-party cookies and the rising need for user-data privacy, advertisers have been shifting the focus back to first-party data and the contextual targeting approach. In 2023, global spending on contextual advertising was projected to be around 227.38 billion U.S. dollars. This figure is expected to more than double by 2030, reaching an estimated ..read more

Pride holds profound significance for young people, regardless of their LGBTQ+ status. It transcends mere symbolism, embodying a celebration of inclusivity and love. However, Gen Z is increasingly scrutinizing the authenticity behind corporate support during Pride. A superficial display, such as a rainbow logo, no longer suffices to demonstrate alignment with their values. Discover how your brand can genuinely participate in the celebration of Pride month without resorting to tokenism. Gen Z and Pride: What it Means to Them? Gen Z, the approximately 67 million teens and young adults born afte ..read more

Formula 1 (F1) transcends the realm of mere sport, evolving into a meticulously crafted spectacle that blends exhilarating speed, strategic brilliance, and cutting-edge technology. From the luxurious harbors of Monaco to the bustling streets of Singapore, F1 captivates audiences worldwide. During the Eifel Grand Prix weekend, the collaboration between YouTube and F1 garnered significant traction, with 1.7 million views across live stream content and a staggering 41 million views reaching a unique audience of 10.5 million F1 enthusiasts throughout the entire race week. (Source: thinkwithgoogle ..read more

As we approach Mother’s Day 2024, brands must prepare to adapt to changing consumer needs and preferences. Considering the current market dynamics and consumer behavior, it’s crucial to develop a successful Mother’s Day campaign that extends beyond the day itself. Here’s a detailed roadmap to navigating the Mother’s Day market, retail trends, and the significant transition towards e-commerce. Mother’s Day Advertising: Market Outlook 2023 had been the cost of living crisis, and honestly, it seems like 2024 is no different. Cost of living crisis prompted a significant shift in consumer prioriti ..read more

The Paris Olympic Games 2024 is not merely a gathering of the world’s finest athletes, but it’s a testament to unity, diversity, and the pinnacle of human excellence. The grand spectacle sparks surges in consumer engagement and purchase intent worldwide. Whether you operate shoe boutiques in Ohio, bicycle repair shops in Manchester, restaurants in Paris, or hotels in Marseille, achieving success hinges on ensuring your brand is visible during these pivotal moments. The opportunity is vast, but success hinges on adept management. It surpasses mere visibility; it’s about crafting resonance that ..read more

Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, and clickable features, these ads present an unparalleled avenue for brands to connect with their audience. Viewers are no longer just observers but are encouraged to engage deeply with the ad content, making choices and initiating actions that steer the storyline. According to the State of Video Marketing report, 17% of video marketers intend to incorporate interactive video into ..read more