#5 How to Attract Customers Using Online Channels Whether you're an old hand at online businesses or transitioning from a brick-and-mortar business, attracting customers through online channels has never been more important that now. We hope our post has given you some ideas on how you can continue to do business online regardless of the quarantines. #4 Raising Customer Loyalty with SMS and Chat With online consumption and online shopping at an all-time high, it's even easier to stay connected to your market and build a relationship with them. SMS and Chat is a great way to stay connecte ..read more

Business can be hectic and busy; sometimes it can be challenging to look past the day-to-day activities and plan ahead. However, looking forward to the future and taking steps to keep in pace with your market is important. Conversational marketing--specifically the use of artificial intelligence in responding and conversing with your customers in real-time--is the latest trend that's worth a look, no matter what industry your business is in. If you haven't given much thought to using chatbots and SMS to build a relationship with your customers, we've collated 10 reasons why you should con ..read more

With the holidays fast approaching, an automated order-taker can help any business streamline their online purchases, leading to higher sales and revenue. Ecommerce websites and chatbots are a necessity for a fast-paced sales season. But these aren't the only benefits a well-implemented chatbot can boost sales for any business. There are more things you can gain from adopting a chatbot, such as extending your market and omnichannel perks. We've got a few tips you can do with your chatbot now to get ready for the holiday rush. Tip #1 - Arm Your Chatbot with Answers Your chatbot excels at ..read more

Online consumption is at an all-time high in 2020. Businesses and brands have enjoyed high viewership and online engagement from internet users who have turned to online means of reaching out to businesses. Whether it's for their necessities or luxuries, customers have used the internet to fulfill these needs. On the other hand, the higher consumption rate and increasing internet know-how for potential customers have also meant stiffer competition between brands. Businesses without an online presence have needed to learn how to get online, and fast. But it's oftentimes not even enough just ..read more

Whether you're a small business or a big franchise, there is one common denominator when it comes to driving sales in the current climate: you need to make social media work for your business. A strong online presence and social media presence can cement brands and push revenues for all kinds of business. The current hot topic on everyone's lips is harnessing conversational marketing and selling through chat channels like Facebook Messenger, Viber, Whatsapp, and others. All brick and mortar businesses study branch locations carefully, because being where the customers are is important. Tha ..read more

Getting new customers can be difficult. Oftentimes, this can be one of the most difficult tasks a company can have. In today's economy when the market is tightening their collective belts, new customers can be a challenge. However, being able to depend on your loyal customers can significantly ease concerns on cash flow and longevity. Notably, the top 1% of your customers can spend more than 30 times your average customers over time. This makes them even more valuable. Turning new customers into regulars must be a focus for any business. Thankfully, with online consumption and online shop ..read more

Chatbots are everywhere right now. From small sellers with a side hustle to big businesses like Sephora, Autodesk, and JP Morgan Chase, automated assistants are more ubiquitous now than ever before. It's gaining traction especially here in Asia and the Philippines, where experts are forecasting high adoption rates within the next few years. Source: https://www.mordorintelligence.com/industry-reports/chatbot-market But is it a fad or something that your business needs to seriously consider? It may be difficult to decide with new technologies like this. So we've made a list of five top ..read more

Many businesses are changing the way they communicate with their customers. Brought about by a surge in online consumption and the steady march of technology, customers expect more and more things from the brands they love. One of the biggest trends in business is the shift to conversational marketing. As one of the newest buzzwords in marketing, it's easy to get lost when it comes to figuring out what this new trend can do for business. But that's no reason to stay in the dark. What is Conversational Marketing? Conversational marketing is engaging with your customers through conversati ..read more

If you're planning to start focusing on SMS marketing, you're on the right track. SMS is a great channel to reach customers, especially here in the Philippines. 159% of the local population have mobile phones--that's more than half owning two phones! It might be daunting to start. But if you already have an email list, you've got the beginnings of a great SMS subscriber list. You've already put in the work to build your email list. Your email subscribers are already interested in your brand. They're the best people to start with in moving forward into SMS lists. Use your list to your adva ..read more

Many people think that SMS as a marketing tool is outdated and old-fashioned. It's underutilized and often forgotten, with more focus placed on online advertising, email lists, and other tactics. But a channel that has an open rate anywhere from 82% to 98% can't be ignored. Especially here in the Philippines: with 159% mobile connections compared to the local population and 14% don't even have data connectivity, the reach SMS can bring you is well worth a shot. It's never too late to start your own SMS subscriber list for your business. We've got seven great ideas that you can use if you ..read more