A Practical Guide on How to Use TikTok in a Hyper-local Way to Find and Engage In-Market Clients. At some point, your Gen Z friend or family member has probably passed you their phone, so you can laugh at whatever video of the moment has caught their attention. The app might even be on your own phone, nestled between Instagram and Twitter — even if you’re more of a lurker and scroller than a poster and creator.  In any case, TikTok has firmly cemented itself as part of our daily lives.  To many, the perception may linger that TikTok is primarily for personal expression and entertainm ..read more

It’s common knowledge that millennials have become the biggest and most influential market as home buyers and sellers.  The real unanswered question for many is what does this mean for building business, relationships, and the thing driving both – the agent brand? Millennials exhibit new technology behaviors that impact the home search and buying process. So not only do agents need to meet the Millennial market where they are, they also need to be prepared to build their brand and relationships with their millennial clients online, using new technology and social tools at their disposal ..read more

Can the final moment of closing a home using an NFT and crypto-currency be described as instantaneous, the click of a button, or another wallet transaction? On the one hand, using NFTs for buying and selling real estate can simplify the process and accelerate the closing of the transaction. The NFT’s smart code and digital document storage offer the same benefits as any software platform that consolidates data and integrates disparate workflows. On the other, the magical properties of NFTs do not make the time and work getting ready for this speedy closing disappear. And making the transaction ..read more

NFTs have entered the real estate market.  And the Real Estate Tech and Fin Tech conversations.  For most, it’s even unclear what NFTs are, or how they are created, let alone what their impact on the real estate industry might be.  Are NFTs to become the standard mechanism for buying and selling property, and should agents worry?   What most people know of NFTs are spectacularized examples of digital collectibles trading for outlandish prices with increasing frequency and popularity (especially when involving celebrities).  A Japanese rainbow-powered, pop-tart k ..read more

Global voice Purlin data science tech star Hasmik Galstyan was featured as a Guest Speaker for the 2021 Women in Data Science (WiDS) Worldwide Conference.  The global initiative spanned 60+ countries, 150+ regional events, and included over 100,000 data science participants. Stanford University began hosting this event five years ago to inspire and educate data scientists worldwide, regardless of gender, and to support women in the field.  Purlin has shared this goal from inception, purveying the best possible global team without bias, while actively recruiting and developing top fem ..read more

Wise Agent and Purlin, leaders in real estate CRM and real estate AI, respectively, have found a way to change the lead generation conversation. From more leads, to better leads.  From higher conversion, to easier conversion.  From automation, to intelligent personalization. With the right combination CRM expertise and AI tools, agents can deepen their relationships with the clients from before they are leads to well after the transaction.  All of this with a lot less work.  The result is happier clients and better business.    Connect early & personally ..read more

DOM inspiration What’s utterly unremarkable is the days on market trend for US home sales in 2020.  Despite COVID, its steady downward trend of more than a decade has continued unabated.  The explanation is certainly multivariate, probably inconclusive, and a subject for debate for sure.  Lot’s of factors are in play, like supply and demand trends, cheap financing, and virtual real estate tech, among others. We took a look at listing photos.  Secrets in the Image Data Rather than cracking the “why,” our goal was to simply gather data on the “what happened as a result.”&nbs ..read more

change the question About twenty years ago automated online home valuations became accessible to everyone.  The immediacy of the insights quickly became an expectation bred into the process and the value proposition hasn’t changed since.  Pick a home search site, enter an address, get a market value estimate.  A branded algorithm matches location-based pricing trends with square footage.  Ta da, you have a ballpark estimate, invariably eliciting responses like, “how is our home worth so little?”  or, “how is that house worth so much?” and, “what do we do now?” The stat ..read more

It’s a feel. What’s outside a home can be as important as what’s inside the foyer. Big or small a backyard is its own, separate world. A sanctuary for reflection, relaxation and play. When looking for homes for sale, doing a home search by backyard provides a view into the neighborhood. Neighborhood is part of Home Seeing what surrounds that fantastic modern home (and all of the homes nearby), fills in important blanks what it would be like to live there and like that. In a perfect world you could visit and experience the backyards and neighborhoods of all of every home that you are curious ab ..read more

Curb appeal … status, taste or just home? Some say that architectural style of a home says something about you, like your car or your clothes.  Others care more about design, and less about outward impressions.  It’s not far-fetched to think that either type would love to search homes by style. Unfortunately, the search for homes for sale by style is weak at best and impacted by considerable misinformation.  In other words, you never know what Google’s gonna get you because of faulty text-based descriptions of listings.  The principle source of home listing, the MLS, includ ..read more