On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing Are you in search of an SEO checklist that will assist you in boosting your organic traffic and ranks on Google? We’ve got you covered! Let’s begin by taking care of a few SEO building blocks. The goal is to help you get some SEO strategies in place that will help you monitor your website’s performance. Keyword Research Checklist Great keyword research is critical to any SEO strategy and should ..read more

Gender inequality is one of the most prominent issues in society today. Surprisingly, companies are still focusing on letting men have control over women in administration and leadership, but in reality, both genders have various sets of skill, talent and experience that benefits an organization. If organizations stop focusing on such stereotypes, true expertise will shine. Why Gender Equality is Essential? The United Nations works hard every year on International Women’s Day to highlight women’s work throughout the world in creating sustainable and democratic futures for all people. It aims t ..read more

How to start an eCommerce website Ecommerce Website Introduction An e-commerce website allows buying and selling physical commodities, digital items, or services online. Data privacy regulations have become increasingly stringent as the world has gone online. Before starting an eCommerce business, you should be aware of all the legal requirements that will be required for your eCommerce website. First, let us take a look at the types of eCommerce websites. Types of eCommerce Websites Business-to-business (B2B): The electronic exchange of products and services between companies. As an example ..read more

According to Hubspot academy, “A digital marketing strategy helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.” A digital marketing strategy includes critical elements such as Search Engine Optimization, Pay-per-Click (PPC), Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, and Marketing Analytics. These strategies should be personalized, tried, tested, and applied according to your business to reap maximum results. Why should a Retail Business Embrace a Digital Strategy? Wit ..read more

LinkedIn Marketing in 2022? LinkedIn has emerged as a potential medium for driving traffic, generating quality leads, and establishing thought leadership. You can build lasting relationships with your prospects and promote your brand in well-run LinkedIn marketing campaigns. In addition, by providing Compelling material and participating in industry discussions, LinkedIn is a great place to build brand exposure and develop promising prospects. This post contains the 7 best LinkedIn marketing recommendations to help you navigate LinkedIn marketing to develop your brand and build strong customer ..read more

How to Plan Your SaaS Marketing Budget and Win? SaaS Marketing Introduction You’ve probably heard that a company should spend 10% of its revenue on marketing, but is it true? This figure is typically much higher for SaaS companies, particularly during the startup phase. During the first three years of a SAAS company’s lifecycle, it will spend 80-120 percent of its marketing revenues and represent a significant departure from the traditional business model. It means you are still building out your organization and brand and are not yet known in the market. Let’s look at why SaaS businesses like ..read more

SaaS Marketing Strategies in 2022 Content Marketing Track SEO and Keywords Social Media Marketing Effective Sales Plan Monitor the Review Sites Options to Avail Free Trials Simplified SignUp Process Implement Referral Campaigns Furnish Discounts and Offers Eye Catching Call to Action Top 10 SaaS Marketing Strategies to Rule 2022 The SaaS (Software as a Service) platform has taken a turn in the industry with the rise of cloud services. Having the right SaaS marketing strategy can elevate your business. The same old strategies and processes are defective with the growing innovation of the t ..read more

Metaverse: The Future of Digital Marketing – Get Ready For 2022 Have you ever played an interactive game like Fortnite or Final Fantasy? Well, these games enable you to control an avatar, experience various environments, and provide a wide range of choices for you to establish your goal. Once you are done with each level, you will be able to access new upgrades and equip yourself better to face tougher challenges. Metaverse marketing is quite similar to playing a virtual reality video game. It helps customers immerse themselves in a virtual environment and meet avatars that are a spitting imag ..read more

It’s no secret that digital marketing is a powerful tool for businesses of all sizes. However, the stakes are even higher when it comes to B2B companies. You can miss out on valuable leads and sales opportunities without an effective digital marketing strategy. So, where do you start?  In this comprehensive guide, we’ll walk you through the basics of digital marketing and show you how to put them into practice. We’ll also highlight some advanced tactics like SEO and social media marketing that can help you take your marketing efforts to the next level. Ready to get started? Let’s go! B2B ..read more

Branding has become an integral part of business operations, especially in the last few years with the rise of digital technologies. Businesses rely on digital tools to increase their presence and constantly seek ways to improve their branding efforts. With the year nearing its end, branding trends for 2022 have emerged and are expected to be adopted by several prominent brands. “A brand is a voice and a product is a souvenir” Keeping an eye on the latest branding trends can impressively embellish your branding efforts, helping you stay relevant and in line with the latest market requirements ..read more