If you’re in the business of product development, you’ll know what it is to come across a knotty problem. Design thinking can really help you here. It’s a step-by-step approach to practical problem solving, allowing you to concretize your ideas.  We’ll set out everything you need to know below. What is Design Thinking? Design Thinking was founded as a method in 1991, by Larry Leifer (a Stanford Professor), Terry Winograd, and David Kelley. Since 2007, Design Thinking, together with its implementation and further research, has been funded by the Hasso Plattner Institute. The basic assumpti ..read more

“Anyone who has a vision should go to the doctor.” Helmut Schmidt This famous quote from former German chancellor, Helmut Schmidt, may have a certain validity in the world of pragmatic policy, applying it to entrepreneurship would be absolutely misguided. Visions arise from ambition to create a unique product or innovative service. Ultimately, it is these visions that help companies to create their entrepreneurial mission statement and unique corporate identity, with which they position themselves in the market and differentiate themselves from their competitors. What is a corporate mission s ..read more

Year after year, Apple manages to create a spectacular event with its product presentations, captivating the world when it comes to unveiling new products. These meticulously staged presentations are not just an impressive spectacle; they are a true masterclass in PowerPoint presentations. In this post, we’ll show you what you can learn from Apple’s Keynote and how you can elevate your own presentations to the next level. What are Apple Keynotes? You’re probably familiar with Apple Product Presentations or have at least heard of them. They are also known as “Apple Keynotes.” Within these produ ..read more

You’ve probably heard of storytelling in presentations or even applied it before. However, there’s always a difference between a story and a good story. In this article, we introduce you to the easy-to-follow three-act structure used in some of Hollywood’s most successful films. What is storytelling, and why is it important for your presentations? Storytelling simply means telling stories. Throughout history, stories have been the way people convey information. Even today, you can make information more engaging and exciting through storytelling. Furthermore, stories evoke emotions. Especially ..read more

A flowchart allows you to present complex processes clearly. Flowcharts’ greatest strength is the fact that they make processes easier to understand than wordy descriptions. PowerPoint flowcharts can be a big asset in presentations. By combining shapes, text, and arrows, a flowchart can contain everything from step-by-step instructions to the development of ideas. The history of flowcharts Flowcharts were created as far back as the 1920s, when two industrial engineers presented the term flow process chart to the American Society of Mechanical Engineers (ASME). In the 1930s, flowchart tools wer ..read more

Most PowerPoint presentations are presented in 16:9 landscape orientation, which is fine for presenting on all standard monitors and via most projectors. However, in some cases you may need to adapt to conditions on site and change your presentation’s orientation to PowerPoint portrait mode. We’ll go through the various options and explain how to easily set the orientation you need. When is the PowerPoint portrait format suitable? In individual cases, you may need to adapt to the conditions on site. You may still occasionally encounter 4:3 monitors and projectors or vertical (pivot) monitors ..read more

Hermann Hesse said, “There is magic in every beginning.” Hesse was referring to the stages of life. Had he been talking about presentations his statement might not have been so positive. As most of us know, the beginnings of presentations are usually anything but magical. They often start with a clichéd, uninspired greeting mumbled quickly by the presenter – not the most exciting or compelling way to get things rolling!  Here are 16 simple tips on how to get your presentation off to a better start. Starting a presentation: Why you should do it differently It’s about the content. So why al ..read more

You’ll already be familiar with portrait and landscape orientation in PowerPoint, but there are many other PowerPoint slide formats at your fingertips. Some modern desktop and laptop monitors have different dimensions to traditional screen formats, so you really need to know how to change the format in PowerPoint. There are several ways to do this. In this article we cover how to change the format of your slides and what you need to keep in mind. Change PowerPoint slide format – What are the options? In addition to the standard and widescreen options, Microsoft PowerPoint also offers the optio ..read more

Looking to insert a PDF into PowerPoint but not sure how? You’ve come to the right place.  We’ll show you 5 easy ways to do it. PDF files are read-only. That means once created, they are difficult to edit. Read on to find out how you can still insert and edit PDF content in your PowerPoint presentation. What is a PDF? The Portable Document Format was developed in 1993 by the Adobe System company. A PDF file can be an image and/or text. To open these documents, you need to a compatible program, e.g., Adobe Acrobat Reader. This program must be purchased. But there are some free-of-charge al ..read more

After the presentation comes before the presentation – the key to improvement lies in feedback. After a presentation, every speaker tends to review the performance and evaluate it. Did it go as planned? Was I confident enough? Was I able to convince the audience? These questions can only be inadequately answered by ourselves, as we don’t truly know how we are perceived by others – unless we simply ask them… Why a presentation needs detailed feedback The presentation is over. Technically, how it went doesn’t matter anymore because nothing can be changed. This perspective can be fatal. There are ..read more