J’s Cakes is the sweetest family business! And truly – family is at its heart. Mom Janelle runs the business with her husband Jason and their three children, Dominique (20), Dionne (17), and Demetrius (14). Janelle was a home baker for many years whose at home cake decorating business overtook the family kitchen. Now they have a storefront in Sanford, open six days a week and have a variety of cupcakes and desserts available for all taste buds! Tell me about J’s Cakes: After several years of serving my customers from home, I went in search of a commercial location to bake and decorate.  ..read more

Bright bold colors, inspiring messages, and adorable graphics. What more could we ask for? Pretty Peacock Paperie has all that and more. Natalie is the mama behind the very adorable paper shop. Her big heart and focus on creating a welcoming and inclusive space where all are welcomed shows through in all she does. Tell us about Pretty Peacock Paperie: I sell my illustrations and art on stationery. We have greeting cards, notepads, stickers and prints. Our products are funny, modern and empowering. We unite people through connection and empowerment. What made you want to start the paper shop ..read more

Bros with Hoes Plant Co (BWH Plant Co) has a cute sassy name and is run by two married couples. Best friends and new parents running a business sounds sitcom-worthy! Carlie & Jason Paluzzi, have a son who just turned one and Gail & Kyle Kroeplin, have a seven month old daughter. They became friends in college and during that time would often joke about how they should all start a business together. Now, a year and a half in, they say things are busy and crazy as ever but they’re loving every second!  Tell us about BWH Plant Co: We are an online plant retailer. We specializes in ra ..read more

Ready to get your shop on? Two Orlando mamas and pals created an adorable e-boutique that sells jewelry and handbags. There’s so much to choose from! Katerina Coumbaros and her husband of 11 years, Vassilis are of Greek heritage. In addition to raising their three kiddos, they own a local Greek restaurant. Katerina’s neighbor and friend, Maha Doleh grew up in Central Florida and is married to her dream guy, Tarick. They are also raising three kiddos. Those neighborly conversations turned into big plans and dreams to open a business together – My Fairy God Sisters! Tell us more about My Fairy ..read more

Well if this isn’t just the cutest shop in the world – I don’t know what is! Literati Party is an online shop that carries party goods + books + gifts that celebrate imagination in the everyday and the important chapters in your life! Adorable themes and all-in-one packs will simplify your life all well amplifying your joy. If there’s anything we need in 2020, it’s joy. And Literati Party delivers. Literati Party is run by Andrea St Onge a mom of two, to Harper (10) and Eddie (6). In addtion to her kiddos, she and husband Ed, have four feline children too: Lou, Larry, Gordon, and Oscar. Their ..read more

Sarah Porter is a mom to Gwennie, wife to Bill, and dog mama to Jack and Emma. She’s a former professional dancer turned fitness instructor and owner of Orlando Trigger Point Pilates. Dancing took Sarah around the globe to incredible locations including Japan, Hong Kong, China, Ibiza, and Austria. She’s also an RN… not currently practicing on the ward, but keeps up her license. This renaissance woman can do it all. I’ve trained with Sarah at Bar Method Winter Park and she has the most succinct ability to keep you smiling the whole time while she kicks your butt.   Tell us about your ..read more

This small biz is one of my absolute favorites- let’s get to know Rockhaus Metals. Kristina has exquisite taste and an eye for design that leads her to create the most effortlessly cool jewelry. Aside from a bustling jewelry business Kristina is also a twin mom to a set of adorable little gals. She’s got a lot on her plate and makes the juggle look stylish and easy. We’ve gotten to know her through our Moms Who Rock series (you can read more about her there!) and learn more about her biz below. Buy for a friend, buy for yourself, and you’ll find her pieces make their way into your daily rotat ..read more

In the sweetest little city of Winter Garden is the sweetest little store, Doxology. It’s a unique and welcoming shopping experience with the most serene atmosphere. And that’s exactly what owners Christy and Erika strive for. Above all, they wish for all people who walk through our doors to find acceptance and love, and to see that Doxology is someplace special for them to shop and visit. What made you decide to open the store? Doxology pretty much fell right into our laps.  We were never looking for an opportunity to start a business.  I (Christy) was a sign language int ..read more

Orlando Mama Penny loves dark chocolate & coffee and is a self-professed extreme introvert. She’s a mama to one sweet little boy and a maker of all the things. Her unique gifts are perfect for the holiday season and truly all year long. How do you describe your shop?  Penny Jean Studio is a little shop on Etsy that provides customizable gifts and home décor primarily made from wood and paper.  My shop is built on creating products for people who have the desire to have something unique made for themselves or as gifts for others. I have a love for creating paper flowers and have ..read more

Pragati Gusmano has founded a delightful business that every mama can appreciate. Her shop, Nesara, sells hand block printed house dresses that are comfy and beautiful for lounging around the house. Pragati is a mama to two little ones, a five month old baby girl and a four year old boy. Though her background is in integrative medicine she always had a creative streak. She loves sewing, baking and recently has started watercolor painting. Her creative pursuits led her to opening Nesara. What made you start your business? I gave birth to my second baby during the pandemic. It was such a lonely ..read more