AccuraCast and Motivity Announce Joint Venture to Help Brands Successfully Navigate Cross-Atlantic Expansion
AccuraCast
by accuracast
1w ago
International markets differ in competition, demand, costs, data protection, culture and aspirations and getting it wrong can be costly. AccuraCast in the UK and Motivity in the US – both industry leaders in the digital marketing space – have launched a joint venture to help ambitious brands successfully reach international audiences by navigating its markets, cultures and regulations. Entering new markets can be challenging and getting it wrong can be costly, but this new collaboration, which combines AccuraCast’s proficiency in digital marketing with Motivity’s strategic expertise, will help ..read more
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Display & Video 360 FAQs
AccuraCast
by accuracast
1M ago
DV360, or Display & Video 360, is a programmatic advertising platform developed by Google to streamline the management of digital media campaigns. Its functionalities include campaign management, audience targeting, data integration, and advanced analytics, facilitating the creation and management of highly personalised ad campaigns. What is a DSP? DV360 is a Demand Side Platform (DSP). DSPs allow advertisers to automate the buying process of digital ad space across multiple sources, ie addressing the “demand” of advertisers for ad space. This is different from Supply Side Platforms ..read more
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The 2024 CMO Handbook – European Expansion
AccuraCast
by accuracast
1M ago
Expert advice on expanding your business in Europe Europe is a lucrative, but unique marketplace. Dozens of languages, markets and cultures make finding the right strategy unusually challenging. What works in the US or UK may not translate easily to Europe, but equally, consumers in one part of the continent may behave very differently from those in another. Getting it wrong is costly. Thousands and millions of dollars have been wasted, over the years, because companies didn’t approach a market in the right way. Without specific experience in international expansion, even the most capable ..read more
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International Business Expansion Trends
AccuraCast
by Jerome Bergerou
2M ago
As global economies slowly recover from a tumultuous 2023, more and more businesses are looking at international expansion to fuel growth. With technology bridging geographical gaps, international business expansion has become a viable option for organisations of all sizes. We recently surveyed a number of business leaders and heads of marketing to understand where they were at in their international expansion journey, which countries performed best and which markets were the most challenging. This article delves into the trends our research uncovered, which are shaping the landscape of in ..read more
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How to Setup LinkedIn Conversions API
AccuraCast
by Farhad Divecha
3M ago
LinkedIn Conversions API provides a long-awaited solution to future-proof LinkedIn Ads performance measurement in a post-third-party cookie world, and bridge the gap between online and offline data. It enables advertisers to capture actions taken on site, sales completed via telephone, or leads generated in-person, even where traditional cookie-based solutions may not work. Contact us to set up LinkedIn CAPI How to setup LinkedIn Conversions API LinkedIn’s Conversions API solution is tied to the Advertising API created by Microsoft. You need to first get access to the API, which requires the f ..read more
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WhatsApp Marketing & Advertising Guide for Customer Growth & Engagement
AccuraCast
by Farhad Divecha
3M ago
WhatsApp is the most popular messaging platform globally. As of June 2023, it is estimated over 2.7 billion people actively use the app to communicate. It’s no surprise then that WhatsApp marketing is growing in importance. When Meta bought the platform, they promised they wouldn’t overrun it with ads. Nearly 10 years on, they’ve stuck to their promise. So, how can you market your business on WhatsApp? What is WhatsApp marketing? For a platform with so many users, WhatsApp doesn’t offer any straight-forward marketing and advertising solutions, which is both unusual and challenging for ma ..read more
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LinkedIn Advertisers to implement Conversions API
AccuraCast
by accuracast
4M ago
Future-proof LinkedIn Ads performance measurement Whether you’re marketing a hospitality brand to business travellers, or a professional services firm to C-level executives, if you advertise on LinkedIn, this will impact your campaigns. The ability of LinkedIn to accurately measure and optimise campaigns for user interactions – such as conversion into a lead or purchase – could be significant reduced in the coming months as Google Chrome starts blocking third-party cookies in 2024. Learn how you can prevent your marketing performance from declining by setting up the newly-released LinkedIn Con ..read more
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How to Setup LinkedIn Conversions API
AccuraCast
by Farhad Divecha
4M ago
LinkedIn Conversions API provides a long-awaited solution to future-proof LinkedIn Ads performance measurement in a post-third-party cookie world, and bridge the gap between online and offline data. It enables advertisers to capture actions taken on site, sales completed via telephone, or leads generated in-person, even where traditional cookie-based solutions may not work. Contact us to set up LinkedIn CAPI How to setup LinkedIn Conversions API LinkedIn’s Conversions API solution is tied to the Advertising API created by Microsoft. You need to first get access to the API, which requires the f ..read more
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B2B SEO Is Evolving – How Can Your Business Keep Up?
AccuraCast
by Stefano Roberti
5M ago
For professional services firms, SaaS brands and other business to business operators, search engine optimization (SEO) is an ever-changing task that requires full-time dedication to keep up with. Add to that the advancement of AI, automation, measurement, and ad tech, and you can see why the marketing team’s job can feel overwhelming. Discover our SEO services for B2B firms This article explores advancements in ranking algorithms, and solutions available to the modern B2B SEO professional to help improve and scale optimisation efforts.  It looks at the concept of programmatic SE ..read more
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Amazon DSP Ad Specs
AccuraCast
by accuracast
5M ago
Amazon DSP is Amazon’s advertising platform for programmatic display and video advertising. It allows advertisers to reach and target audiences on and off Amazon websites and apps. Contrary to the widely held misconception, Amazon DSP can be used to drive traffic to any website that meets standard editorial and compliance requirements, and not just to Amazon. Why should you advertise in Amazon DSP? Advertising on Amazon DSP provides unrivalled access to Amazon’s massive and highly engaged consumer base, as well as accurate targeting, programmatic ad buying, and rich ad formats. It’s an ..read more
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