The market is going through the most challenging times that we could have seen in our lifetime. The novel corona virus and the global standstill that it has caused have made the commercial world go on a dizzy spin changing the equations in almost no time. The physical markets have plunged into a low and the internet scene is seeing a never before buzz with the world thronging on it when it has nowhere else to go. This in turn has changed the marketing dynamics for the digital and non-digital marketing platforms. Check out these handy tips as we list out some DOs and DON’Ts to help you unlock a ..read more

I have been working in the industry trying to help SMEs convert their businesses in to brands, or at least take their businesses onto the brand path. I used to think to myself, “Why not?” India is a country full of potential. Manufacturing units, retailers, food and beverage brands, restaurants, hospitality ventures and what not? So when I had to move back to India in 2012, I said let me make it my aim to help small businesses see the bigger picture. I tried pursuing that for several years. However, you can’t really make them see what they don’t. The maximum you can do is seed the idea. So, th ..read more

Remember the stranger at the airport started his laptop, and, just by its start-up music you knew he was using Windows XP? And, how your son felt super excited just by the racing sounds of Ferrari Cars that were played in the background at Ferrari World? No wonder he just couldn’t get enough of the rides! And then, that Titan advertisement with its iconic background score. How it compelled your wife to go and check out the latest at its showroom even though she already owns dozens of wrist watches! – What’s common in all these three instances? The answer is music. The sound. The rhythm. The c ..read more

Big dreams. Big ventures. Big stakes. Already having too much on your plate as a business owner? We think yes. After all, creating a profitable and long lasting brand will require you to be on your toes. Won’t it? Labour of love, you can say. Worth every bit of it. But, while you are busy doing all of that, won’t you need somebody who handles the home front? Somebody who will do the basic alignment of your brand as carefully as you would do if you had time and the field knowledge of branding and advertising? Well, now is the time to bring in the brand consultant. Hiring for the RIGHT wiring ..read more

“COMPETITOR is one who can steal a few deals, but, the pinch of which, a VISIONARY never feels!” …as simple as that! Welcome to the era of gutsy new-age trendsetters. They know that if they have what it takes, they have the power to redefine the word ‘competition’ on their own terms. With immense confidence in their vision and capacity, comes their strength to question the market competition itself– “Is it good enough to deserve my participation?” Now that’s a contemporary visionary talking. Fathoming the Formula So how does this visionary or the trendsetter manage to find his niche somewhere ..read more

So, what’s your general understanding of the term ‘Corporate Culture’? It must be on the lines of – something that describes and directs the ways a company’s owners and employees think, feel and act; right? In short, with the term ‘Corporate Culture’, your perception is associated with the professionalism of a brand. The professionalism that is generated at the top and runs down to everything about a brand, its services and functioning. After all, that’s what makes a brand what it aims to be. Well, what we just mentioned is an *ideal* scenario of genuine corporatism. However, what is in paral ..read more

Any sufficiently advanced technology is as good as magic ! When you can reach out to the world in just a few clicks and can multiply your business without having to get up from your chair much –  it IS as good as magic, isn’t it? Welcome to the world of digital marketing – the power of using websites, email, mobile apps, social networks etc for the advancement of your brand. This is business made way easier and faster. Here are a few reasons why you should grab it with both hands!  8 reasons why Digital Marketing has to be your ‘weapon of choice’ ! Gives you a global reach and infi ..read more

“If a picture says a thousand words about your company, a moving picture will tell a million.” You can’t agree more, we bet. After all, one can’t deny the fact that TVCs, company videos, corporate films etc can have an easily generated and longer lasting impact on the consumer’s mind. Not making the most out of these branding tools can be a real blunder, we must say! So, what is so special about these high tech ways of marketing? Why are they so indispensible? Well, here is our take on it.   TVCs – a massive marketing move When you create a striking TVC (Television Commercial) for your b ..read more

 “Innovation is the calling card of the future.” If there is one name that has been revolutionary in the world of furniture for over 70 years, it is IKEA. Being the world’s largest furniture store, IKEA today enjoys the status and reputation of a cult in its domain. An acronym made up of the initials of Ingvar Kamprad (the founder), Elmtaryd (the farm where he grew up) and Agunnaryd (his village in south Sweden); IKEA has taken furniture making way beyond its basic and plain existence. It has turned it in to a unique process of innovation, functionality and an ode to the modern lifestyle ..read more

Impossible is nothing, seriously! Picture this. It is the year 1920. Adolf(Adi) Dassler is just another cobbler living in the town of Herzogenaurach, Germany.  This young boy, all of just 20, also has a passion for running and extreme sports. Lately, something has been hovering over his mind. It is the need that he has spotted in the sports market for better shoes. The shoes that can enhance a sportsman’s performance and can go beyond functionality. And guess how he decides to deal with this need? With whatever knowledge he has as a trained cobbler, plus his experience as a sportsman and ..read more