Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the importance of brand differentiators in the skincare industry. Understanding your unique selling points and how to stand out from competitors is crucial for success. Kelley shares insights on determining these differentiators and how they can impact your marketing strategies.  Show Notes Connect With: Kelley Thornton: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at ..read more

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of skincare systems for men, emphasizing the importance of understanding brand differentiators. Discover how Tiege Hanley simplifies skincare routines for men, providing the necessary tools to face each day confidently. Join Kelley as she shares insights on brand positioning and the significance of knowing your market. Show Notes Connect With: Kelley Thornton: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn  ..read more

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicated skincare systems to enhance your marketing approach. Show Notes Connect With: Kelley Thornton: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art1 ..read more

VP of Marketing at EZO, Rob Freedman, delves into the world of AI-driven analytics versus traditional market research. Discover how EZO's innovative asset intelligence and management solutions are transforming organizations globally. Join Rob as he explores the dynamic landscape of leveraging technology for strategic decision-making.  Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https ..read more

VP of Marketing at EZO, Rob Freedman, delves into the strategic decision-making between content marketing and channel expansion. He explores the benefits of understanding competitive intelligence and marketing strategies to enhance business growth. Rob emphasizes the importance of determining brand differentiators to stay ahead in the market. Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https ..read more

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. He explores the significance of zero-party data and whether it's a trend worth pursuing in today's marketing landscape. Discover how EZO's innovative approach is shaping the future of data-driven strategies. Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and Cali ..read more

VP of Marketing at EZO, Rob Freedman, delves into the world of personalization in marketing. He explores the significance of understanding competitors to enhance marketing strategies and the importance of staying updated with market trends. Rob emphasizes the need to determine brand differentiators to stand out in the competitive landscape. Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https ..read more

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. Discover how understanding your competitors can enhance your marketing strategies and why identifying your brand differentiators is crucial for success. Join Rob as he explores the topic of determining your brand differentiators in the competitive landscape. Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See P ..read more

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the future of AI in customizing experiences independently from marketers. Exploring the potential of AI to personalize experiences autonomously, David discusses the evolving role of technology in shaping customer interactions. Join us as David Edelman shares insights on the trajectory of AI in delivering tailored customer experiences. Show Notes Connect With: David Edelman: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Websit ..read more

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the entire organization. By leveraging personalization strategies, businesses can enhance customer experiences and drive growth. Edelman's insights shed light on the importance of aligning leadership with personalized approaches to meet evolving customer expectations. Show Notes Connect With: David Edelman: Website // LinkedIn The MarTech Podcast:  // Newsletter // Twitter Benjamin Shapiro: Website //&n ..read more