Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially, the introduction of generative AI triggered a wave of adoption by companies, neglecting to define clear objectives. However, businesses are now exploring how generative AI can empower their marketing and advertising efforts, driving sales and revenue growth. Today, Rio discusses avoiding the AI swirl. Connect With:  Rio Longacre: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjam ..read more

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad revenue with core business and creating demand. Today, Rio discusses whether every company is now an ad tech company. Connect With:  Rio Longacre: Website // LinkedIn The MarTech ..read more

Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting consumer behaviors, building healthy and engageable email lists has become more challenging yet more crucial than ever. While marketers have traditionally relied on metrics like open rates and subscriber counts, today's landscape calls for a greater focus on quality to avoid ending up in the spam folder. Today, Brian discusses building healthy, engageable email lists. Connect With:  Brian Minick: Website // LinkedIn The MarTech ..read more

Nick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether to build one for your business can be tricky. Ultimately, chatbot development and deployment shouldn’t be pursued solely on the merit of being an early adopter. Instead, chatbot development should help the business expand its customer base, increase engagement, and sell more products. Today, Nick discusses the benefits and drawbacks associated with building chatbots. Connect With:  Nick Martin: Website // LinkedIn The MarTech ..read more

Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain points for many CRM systems, leading companies to seek replacements. Ultimately, companies are looking for CRMs with quicker implementation timelines and time to return on investment, unlike the high costs and complexities associated with legacy systems. Today, Chip discusses the ROI of today's CRM. Connect With:  Chip House: Website // LinkedIn The MarTech Podcast:  // LinkedIn // Twitter Benjamin Sh ..read more

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been challenging. While metrics like impressions and share of voice have been used, they provide limited insight into the true impact of PR on business goals. Ultimately, B2B PR needs to evolve to demonstrate its value in a way that resonates with executives focused on ROI, aligning with sales and marketing objectives. Today, Lindsay discusses the future of PR measurement for B2B companies.  Connect With:  Lindsey Groepper: Websi ..read more

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B2B buying force, crave connection and purpose when it comes to choosing a vendor, a partner, or a place of work. They want to do business with companies whose values resonate with their own, leaving companies wondering how to build a story that truly connects. Today, Lindsay discusses cracking the modern corporate narrative. Connect With:  Lindsey Groepper: Website // LinkedIn The MarTech Podcast:  // LinkedIn ..read more

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuances of individual customers. Consumers today expect a more personalized experience, and with our access to data diminishing, marketers will need to focus on user behavior to fuel personalization. Today, Patricia discusses where customer engagement and user experience intersect. Connect With:  Patricia Rollins: Website // LinkedIn The ..read more

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the rise of AI are prompting a shift in marketing strategies. Ultimately, this presents an exciting opportunity for marketers to get clever about creating engaging content that offers value to consumers in exchange for better personalization and targeting. Today, Patricia discusses the state of marketing data and analytics. Connect With:  Patricia Rollins: Website // LinkedIn The MarTech Podcast:  // LinkedIn&nb ..read more

Alexandra Theriault, Chief Growth Officer at Lotame, delves into navigating the evolving data landscape. With third-party cookies disappearing, many new players are emerging with solutions for data collaboration. Now that companies must lean more heavily on their first-party data, players like Lotame are helping them join data sets in secure environments to gain richer customer insights for innovation and optimize marketing campaigns for success. Today, Alexandra discusses the rise of data collaboration. Connect With:  Alexandra Theriault: Website // LinkedIn The MarTech P ..read more