MarTech Podcast // Marketing + Technology = Business Growth
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The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you'll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their..
MarTech Podcast // Marketing + Technology = Business Growth
14h ago
George Khachatryan, CEO and Co-Founder of OfferFit delves into Redefining marketing personalization at scale. Personalization means many different things and sometimes nothing at all, according to GeorgeKhachatyran. Today, George explores the many facets of personalization and shares how marketers can scale at personalization.
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George Khachatryan: Website // LinkedIn
The MarTech Podcast: // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
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MarTech Podcast // Marketing + Technology = Business Growth
2d ago
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technology solutions without a clear strategy, resulting in confusion, wasted resources, and failed initiatives. Instead, the key is developing a unified strategy across marketing, sales, and operations, and then ensuring your technology stack supports your goals. Today, Anne discusses strategy alignment versus tech solutions. Connect With:
Anne Murlowski: Website // LinkedIn
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MarTech Podcast // Marketing + Technology = Business Growth
2d ago
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on efficiency, forcing marketers to adopt a revenue marketing mindset. Despite the challenges with measuring brand awareness efforts, marketers must be able to demonstrate a clear link between brand activities and revenue. Today, Anne discusses revenue marketing in the digital age.
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Anne Murlowski: Website // LinkedIn
The MarTech Podcast: // LinkedIn // Twitter
Benjamin Shapiro: Website ..read more
MarTech Podcast // Marketing + Technology = Business Growth
1w ago
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal processes, and more. Today, Colin discusses unraveling the legal tech ecosystem. Show Notes
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Colin Levy: Website // LinkedIn
The MarTech Podcast: // LinkedIn // Twitter
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MarTech Podcast // Marketing + Technology = Business Growth
1w ago
CEO Georgios Grigoriadis from Baresquare delves into the realm of AI and data analytics within the customer journey. Discover how leveraging AI tools can enhance personalization and create a seamless customer experience. Gain insights on practical applications of AI data analytics to improve marketing strategies and customer segmentation. Explore the future of AI and data analytics in customer journey analysis with Georgios Grigoriadis.
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Georgios Grigoriadis: Website // LinkedIn
The MarTech Podcast: // LinkedIn // Twitter
Benjamin Sh ..read more
MarTech Podcast // Marketing + Technology = Business Growth
1w ago
CEO Georgios Grigoriadis from Baresquare, a tech startup specializing in proactive, AI-powered data analytics, delves into the role of AI in marketing. Discover how AI helps marketers understand customer behaviors and preferences, enabling data-driven decisions. Learn practical examples of applying AI data analytics to enhance marketing performance and customer targeting. Join Georgios as he explores the world of AI data analytics for marketers in this insightful episode.
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Georgios Grigoriadis: Website // LinkedIn
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MarTech Podcast // Marketing + Technology = Business Growth
1w ago
Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today’s episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.
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Deane Barker: Website // LinkedIn
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MarTech Podcast // Marketing + Technology = Business Growth
1w ago
Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today’s episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers.
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Deane Barker: Website // LinkedIn
The MarTech Podcast: // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https ..read more
MarTech Podcast // Marketing + Technology = Business Growth
2w ago
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.
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Alex Nazarevic: Website // LinkedIn
The MarTech Podcast: // LinkedIn // Twitter
Benjamin Shapiro: Web ..read more
MarTech Podcast // Marketing + Technology = Business Growth
2w ago
Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.
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Jason Lyman: Website // LinkedIn
The MarTech Podcast: // LinkedIn  ..read more