Practical Ethics For Generative AI
AdExchanger
by AdExchanger Talks
4d ago
It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says ..read more
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The Case Against Last Click
AdExchanger
by AdExchanger Talks
1w ago
If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel ..read more
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Lotame’s Next Phase
AdExchanger
by AdExchanger Talks
2w ago
Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform ..read more
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A Sandbox Skeptic
AdExchanger
by AdExchanger Talks
1M ago
What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk ..read more
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Is The Alt Video Currency Juice Worth The Squeeze?
AdExchanger
by Alyssa Boyle
1M ago
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer ..read more
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Question Everything
AdExchanger
by AdExchanger Talks
1M ago
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner ..read more
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Turning Signal Loss Into A Gain
AdExchanger
by AdExchanger Talks
2M ago
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI ..read more
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A New Day For Targeting And Analytics
AdExchanger
by AdExchanger Talks
2M ago
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising ..read more
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All Marketing Is Performance Marketing
AdExchanger
by AdExchanger Talks
2M ago
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs ..read more
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Bloomberg Media Went Direct And Has No Regrets
AdExchanger
by AdExchanger Talks
3M ago
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO ..read more
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