“You can’t read a label accurately from inside the bottle,” Drew McLellan, CEO of Agency Management Institute shares in our latest podcast. Translation: a fresh perspective can make all the difference. Discover what brands are looking for in a marketing agency partnership and how working with an agency can keep you ahead of the curve in this quick listen. [00:00:00] Rochelle Reiter: This is The… Source ..read more

The dynamic world of wellness leaves opportunity for an array of brands to create their own authentic wellness strategy. Discover which markets are anticipated to grow and how your brand can most effectively make decisions to tap into up-and-coming wellness markets in Part 2 of our podcast with Communications Strategist Heidi Moon of the Global Wellness Summit. [00:00:00] Rochelle Reiter: This… Source ..read more

2023 proposed the largest shakeup of the wellness industry that researchers have seen in the past 20 years, according to Heidi Moon, Communications Strategist of the Global Wellness Summit/Institute. In Part 1 of our podcast with Heidi, we cover these ground-breaking wellness trends, their effects on consumers and how brands can align themselves with the wellness movement. From more expensive… Source ..read more

Did you make any purchases on Black Friday and Cyber Monday? Even as marketers, we got caught up in influencer posts about the “hottest Amazon sale items you need.” If you’re like us and 82% of adults, when searching for said items, you end up deep in the reviews section. In our new podcast, author and inbound marketer Marcus Sheridan shares the value of addressing the burning questions buyers are… Source ..read more

There are three different levels of connection: data, feelings and values. In our latest podcast, Author and UK Body Talk CEO Richard Newman reviews these three levels of connection and shares the one that can be most meaningful for brands to make an impact on their audience. From studying in a Tibetan monastery to teaching brand leaders how to better communicate, Richard Newman shares the... Source ..read more

How can you effectively manage your social media in a way that connects with your audience? In today’s podcast, we speak to Albizu Garcia, marketer and CEO of social media scheduling platform, Gain, to discuss what brands can do to stay relevant. From social media’s evolving landscape to tips on how to humanize your brand’s digital presence, this episode is full of strategic marketing tips that... Source ..read more

Time flies when you’re having fun. You know the saying, but have you ever thought about how it applies to the workplace? In our podcast, author and entrepreneur Kristi Herold shares how incorporating little bits of playfulness and fun throughout the workday can boost productivity, enhance creativity, improve employee retention and grow your business’ bottom line. Rochelle Reiter: [00:00:04] This... Source ..read more

In Part Two of our podcast, Jenny Dinnen shares three real-world examples of brands that utilized data insights to reconfigure their strategies and best connect with their audiences. From a financial institution to a hardware store and a non-profit organization, here’s how data can be used to confirm or challenge your marketing strategy. Rochelle Reiter: [00:00:00] This is The 19... Source ..read more

Brands are always looking for ways to stay relevant! With 38 years in the data collection industry, MacKenzie Corporation understands how to pivot and incorporate changes to help brands evolve to meet customer needs. Co-owner Jenny Dinnen shares the secrets to the organization’s success and tips on how to use data to enhance the customer experience in this two-part podcast. Rochelle Reiter... Source ..read more

What comes to mind when you think of sports sponsorships? If it’s big-name brands and big budgets, you’re not alone. With 20 years in the world of sports marketing, Matt Wiech shares how brands of various sizes can get creative with sports sponsorships to find the perfect match. From the benefits and risks, to current sponsorship trends and how to measure ROI, this engaging conversation will tell... Source ..read more