Embracing innovation in retail marketing  With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ To achieve the highest performance possible, drive revenue, and exceed targets, you need to recognize each visitor as unique and build a tailored experience to reflect their needs and preferences. Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs. The statistics back this up: 63% of customers say they won’t buy from brands with poor personalization, and 72% are willing t ..read more

Finding the right platform to support your digital transformation Delivering personalized marketing for financial services with outdated systems or a hodgepodge of disconnected tools is almost impossible. To get it right, organizations need a single, powerful platform that offers: Customization Personalization is the name of the game when it comes to cross-channel marketing and omnichannel journeys. Customers don’t want an experience that feels templated or irrelevant. They want interactions and marketing messages that feel tailored to them. As an omnichannel marketing platform, Insider allow ..read more

Lagging with legacy systems: Why it’s time to embrace digital transformation BFSI organizations aren’t exactly ‘early adopters’ of technology. On the contrary, they carry the sterotype of being slow to keep up with the latest advances and trends—McKinsey research shows that insurance and banking have the oldest IT systems of any industry.  It makes sense. Change is daunting, especially in industries where privacy and security are so crucial. Overhauling systems and approaches doesn’t just feel overwhelming—it feels risky.  However, organizations that wish to stay competitive can no ..read more

It’s not me—it’s you Like many brands worldwide, these two leading beauty players had hit a wall with their current martech stacks. For Clarins, the issue was scalability. Fuelled by phenomenal growth across its ecommerce properties, Clarins had quickly outgrown its existing tech stack. A portfolio of single-point solutions meant that valuable customer data was hidden in siloes. It wasn’t able to be leveraged across the entire customer lifecycle to deliver the personalized experiences customers had come to expect. Elsewhere, Avon was struggling with slow internal processes. These delay-heavy p ..read more

What is behavioral segmentation? Behavioral segmentation (sometimes called behavioral targeting) is the process of dividing leads and customers into segments based on their behavioral characteristics. This can include past purchases, website visits, interactions with campaigns across different marketing channels, and so on. Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation. This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement ..read more

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints.   The process can be complex, especially for enterprise companies that have a massive customer base. It usually requires integrating customer data from disconnected systems, uncovering valuable insights, orchestrating cross-channel campaigns, and much more. When done ..read more

The emergence of Insider’s customer experience solution  The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. This acquisition paved the way for Insider to leverage MindBehind’s advanced technology and expertise in conversational AI for customer experience conversational solutions. The result? A powerful conversational CX platform that enables brands to design and deploy highly effective conversational customer experiences using drag-and-drop blocks and pre-defined templates wi ..read more

It’s not me—it’s you Like many organizations across industries, Allianz wanted—and needed—more from its martech platform. It saw the writing on the wall. Customer experience was becoming more important than price and product offerings for customers. But its martech system just didn’t get it.  Its old system had issues. So many issues. The team couldn’t get a unified customer view, centralize their data to improve key results, or deliver great customer experiences without IT and dev support getting involved.  “We were looking for a technology partner to enable us to deliver personali ..read more

What is CDP software? CDP software combines customer data from various channels and marketing touchpoints—including SMS, , your website, WhatsApp, and more—to provide a unified customer profile. This unified view helps you better understand your customers and tailor your marketing efforts accordingly, ensuring messages resonate more effectively with each individual.  Why is investing in CDP software important? CDPs for ecommerce and retail brands provide insights into the effectiveness of campaigns, customer behavior, and your overall marketing strategy. Without CDP software, you’ll strug ..read more

What is conversational marketing? Conversational marketing is an approach to customer engagement that uses real-time conversations and personalized interactions to facilitate a more direct and meaningful connection between businesses and their customers. This strategy leverages various communication channels such as live chat, messaging apps (e.g., WhatsApp, Facebook Messenger), social media platforms, voice assistants, and chatbots to engage with customers at various touchpoints throughout their journey. For example, chatbots quickly help customers by answering questions and assisting custome ..read more