What is behavioral segmentation? Behavioral segmentation (sometimes called behavioral targeting) is the process of dividing leads and customers into segments based on their behavioral characteristics. This can include past purchases, website visits, interactions with campaigns across different marketing channels, and so on. Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation. This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement ..read more

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints.   The process can be complex, especially for enterprise companies that have a massive customer base. It usually requires integrating customer data from disconnected systems, uncovering valuable insights, orchestrating cross-channel campaigns, and much more. When done ..read more

The emergence of Insider’s customer experience solution  The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. This acquisition paved the way for Insider to leverage MindBehind’s advanced technology and expertise in conversational AI for customer experience conversational solutions. The result? A powerful conversational CX platform that enables brands to design and deploy highly effective conversational customer experiences using drag-and-drop blocks and pre-defined templates wi ..read more

It’s not me—it’s you Like many organizations across industries, Allianz wanted—and needed—more from its martech platform. It saw the writing on the wall. Customer experience was becoming more important than price and product offerings for customers. But its martech system just didn’t get it.  Its old system had issues. So many issues. The team couldn’t get a unified customer view, centralize their data to improve key results, or deliver great customer experiences without IT and dev support getting involved.  “We were looking for a technology partner to enable us to deliver personali ..read more

What is CDP software? CDP software combines customer data from various channels and marketing touchpoints—including SMS, , your website, WhatsApp, and more—to provide a unified customer profile. This unified view helps you better understand your customers and tailor your marketing efforts accordingly, ensuring messages resonate more effectively with each individual.  Why is investing in CDP software important? CDPs for ecommerce and retail brands provide insights into the effectiveness of campaigns, customer behavior, and your overall marketing strategy. Without CDP software, you’ll strug ..read more

What is conversational marketing? Conversational marketing is an approach to customer engagement that uses real-time conversations and personalized interactions to facilitate a more direct and meaningful connection between businesses and their customers. This strategy leverages various communication channels such as live chat, messaging apps (e.g., WhatsApp, Facebook Messenger), social media platforms, voice assistants, and chatbots to engage with customers at various touchpoints throughout their journey. For example, chatbots quickly help customers by answering questions and assisting custome ..read more

What is cookieless marketing? The term cookieless marketing refers to using marketing strategies that don’t rely on third-party cookies. Instead, cookieless marketing relies on no user data or on zero- and first-party data provided by customers explicitly (e.g., via surveys) or collected directly by brands from their own channels (e.g., by tracking website activities). The expression gained popularity after growing privacy concerns about companies’ ability to track users across the web led lawmakers to create various data privacy regulations. The most famous of these are the California Consume ..read more

It’s not me—it’s you Like many organizations across industries, NA-KD and Pierre Cardin kept encountering roadblocks with their marketing strategies. They wanted to do more than they could with the tools they had at hand. Fortunately, they realized there wasn’t something wrong with them. The problem was with their tech stacks.  For NA-KD, the issue was scalability. As one of Europe’s top 20 fastest growing brands, the company was accelerating with agility—but their martech? Not so much. The team quickly recognized that the collection of single-point solutions and in-house systems they wer ..read more

Why the shift away from third-party cookies? We’ve been talking about the shift away from third-party cookies for years. In fact, it was first mentioned by Google in February 2020. However, the countdown is now officially on, and it’s being driven by a fundamental shift towards prioritizing and safeguarding customer privacy.  Major web browsers have initiated these changes in response to a growing wave of concern from internet users. Users are becoming increasingly vocal about wanting more control over their online data and a heightened sense of data security.  Additionally, stringen ..read more

Organizations in financial services (Allianz, Garanti BBVA, Etiqa), telecommunications (Vodafone, Inea, Circles.life), beauty and cosmetics (Avon, Mac Cosmetics, Clarins), and many other industries use Insider for centralized customer data management, audience segmentation, behavioral analytics, and data activation across 12+ channels. To learn more about Insider, book a demo with our team or try the platform yourself. Fast and guided implementation process Implementing a CDP can be a difficult task, especially in the financial services sector. From identifying all relevant data sources and s ..read more