Ever wondered what keyword difficulty really means? You may have seen the phrase low competition keywords or keyword difficulty on tools like Semrush, Ubersuggest and Ahrefs and not been totally sure what level of keyword difficulty you can tackle. This toolbox tip seo episode will get straight to the point. How much does keyword difficulty matter? TLDR: Not as much as you think.  In this 'What does keyword difficulty mean' SEO toolbox tip, I break down what it is, how to use it and when it doesn't really matter. If you want to find out more how I can help you with my own professional key ..read more

How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard? As someone who both DOES Search Engine Optimisation for my own businesses and others - and has hired for it - I know how to recruit wrong. Fortunately... I also know what to look for now. Here's my take on what you should be looking for and for those who didn't want to ask - what SEO even really is. SPOILER ALERT: It's not just downloading an app ..read more

Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify site, tune in. In this Deathground Retail Podcast, we talk 4 key SEO tips you should be doing even before you hunt out an external Organic Marketing company. There are some issues with how their site is structured for you, and for some, it's often a l ..read more

5 Easy Ways Your Offline Shop Can Beat Online Competition  If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media.  The reality is much more nuanced than that. In truth one statement can't talk about an entire spread of industries.  Are convenience tobacco stores going out of business because of Amazon? Hell no. High quality, amazing experiences, with impeccable branding will always resonate with consumers. Not all consumers, but the on ..read more

Seven habits of successful people is the topic of our high performance habit podcast and this is part 2. I spent the evening with dietician and instagram advisor @thenutriguy where we shared our top tips for improving your output in life and work.  They often say successful people have a set of disciplines or daily habits they follow each day without fail and we took the time to share those we conduct ourselves. Recently I have spent a few months devoting to improving my health, my work and my wellbeing and this is what we cover today. If you want to get on in the workplace, improve your ..read more

7 habits of successful people is the topic of today's show. Myself and long term friend Genesis, aka @thenutriguy talk about steps you can take to increase your life chances of success and happiness. We discuss "What makes success?" but also 7 items we believe, if implemented now, will have a profound effect on your life. Recently I have been following 10 commandments of improvement that I pretty much made up while in the gym one evening, that have led me to losing a stone of fat and finding my mojo in work again. I challenge you to try the same thing. Whether you work for yourself, or for oth ..read more

My first year in business, charts my story from opening a terrible ecommerce business to moving into bricks and mortar retail. That same business Vape and Juice, the online vape shop is where I operate now. From 1 shop to 30 in 5 years, I wanted to talk to would be start-uppers and budding businessmen and women, what I went through and what you can do to win. Check me out on Instagram: @the_mobshow  Check me out on Facebook: @mobshowpodcast MOB Show stands for 'Mason on Business'. I have successfully and unsuccessfully set up a host of companies, with some doing wonders and one landing me ..read more

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"You'll never know the true value of someone until you can't afford to pay for their time" Today's episode is all about paying it forward, and why it's so important in business. The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/Twitter: @the_mobshow ..read more

DON'T BE AFRAID OF THE 'NO'S' "It's called acting, darling" Closing a deal, closing a book, closing a conversation; getting a resolution that works for what you want. In today's episode, I talk about sales techniques that you can employ to get better at what you do, get more business. get more investors, or get the dream member of staff. I talk about the different ways to close a deal and how to use them. The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/Twitter:@the_mobshow ..read more