According to Mr. Salome Guchu, “The shortage of good data is a crucial barrier to progress”.  In a world ruled by artificial intelligence and data, generative AI has become the latest trend across numerous industries. At the core of generative AI lies LLMs (large languag The post The Fusion of Data Quality and Generative AI: Crucial Insights appeared first on Express Analytics ..read more

The customer experience landscape has changed drastically. You cannot satisfy your customers with just traditional marketing elements. People don’t simply need personalization; they need it.  Your customer engages on social media, websites, mobile apps, emails, and in-st The post How to Get a 360-Degree View of Customers with AI and Data? appeared first on Express Analytics ..read more

A Forbes report states that 80-85% of enterprise businesses are investing in AI solutions at present. AI is a machine’s capability to replicate intelligent human characteristics by taking a set of entries into account and processing that data to deliver preferred results The post Machine Learning: The Key to Modern Customer Profiling appeared first on Express Analytics ..read more

AI has wrapped up traditional business methodologies and created a road map where success meets analytics. This technology is refurbishing the business with its high-powered, laser-accurate data. The article aims at providing valuable insights on the capabilities of AI t The post Top 10 AI Trends That Will Transform Your Businesses appeared first on Express Analytics ..read more

The publicity for Gen AI has settled as organizations have begun to lay the groundwork for seamless adoption. According to the research company Gartner’s May 2024 report, 45% of 2,500 professionals said that the popularity of ChatGPT forced them to invest a lot in AI, 19 The post Top 10 Enterprise Gen AI Dilemmas Confronting the C-suite appeared first on Express Analytics ..read more

Today, you live in the era of automation, artificial intelligence, and the rise of complicated digitization.  The rapid advancement of smart technologies appears to have been going faster as the years go by. Businesses across the US and around the globe have benefitted dearly from this accelerated technological progress by implementing it throughout their operations as suitable.  Moreover, using this technology to speed up operations is a valid point to remember; it is a completely different ball game to use modern tech for better performance. If your approaches are clear, you can ex ..read more

Creating relevant and engaging content by keeping marketing goals and the audience’s needs in mind is not an easy job.  Moreover, preparing a content strategy and sticking to a regular publishing schedule can be challenging for businesses with limited resources and time. Artificial intelligence steps in this case as it uses natural language processing to boost content marketing campaigns in smart ways. A recent report found that 68% of marketers use AI to speed up and streamline their content marketing tasks. Apart from content generation, data analysis, and task automation, artificial in ..read more

The fields of data processing and collection have gone through a major resurgence in the past 10 years. Analysts have access to more data than ever before. However, this means that the issue of poor data quality has never been more problematic. As per a survey conducted by Statista, 46% of Chief Procurement Officers interviewed said they felt that the biggest obstacle to implementing digital technology was having to work with low-quality data. So, the question is, how do you fix the issue? While your first instinct would be to increase the total amount of data so that you could reduce the imp ..read more

Marketing is the major region of business operations where it is said that artificial intelligence is expected to bring crucial change. According to McKinsey, in addition to sales, it is another business department where it will have a major financial impact. As for email marketing, 58% of marketers state that AI is benefiting their marketing strategies. However, on the other hand, several email marketers (who are not using AI) raise questions about why they should utilize AI. If you also have the same query in mind, let’s tell you the reasons why AI matters for email marketing success. Why A ..read more

The best way to turn your audiences into loyal and valued customers is approaching them at the valid time, at the valid place, with the valid and relevant message. Still many marketing-led businesses don’t have access to complete data to support this fundamental concept in deciding when and how to activate touch points of customers. In the absence of this data, marketers are susceptible to losing possible opportunities within their target audience, missing audiences to the competition.  To help companies increase their conversion opportunities, Express Analytics integrates multi touch at ..read more