Hanbel Sanitizer – Clean Your ‘Hand History’ Often, Wash Your Hands Now
Arts in Ads
by Arts in Ads
3y ago
Brand: Belmed, Bolivia Advertising Agency: Nexus BBDO, Bolivia Published on 15, Aug, 2020 ..read more
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Coca-cola Encourages Shared Meals with Loved Ones in First Ad Since the Pandemic
Arts in Ads
by Arts in Ads
3y ago
Coca-cola has launched its first ad since the pandemic began in a touching film that showcases the joy of sharing meals with loved ones. ‘Lost together, we discovered ourselves again,’ narrated by actress Soleil Patterson, ‘And we realised that the things that matter deserve time.’ ‘From now on,” she concludes, ‘we’re not going to leave anything on our plates. Because we’ve learned to savour the moments that weren’t always there. And they never tasted this good.’ Featuring 13 real families from Kiev, Lisbon, London, Mexico City, Mumbai, Orlando and Shanghai, the ad shows how people arou ..read more
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IKEA – Find A Greener Rhythm: The Power of Positive Anticipation Used in Green Lifestyle Ad
Arts in Ads
by Arts in Ads
3y ago
IKEA – Find A Greener Rhythm by Virtue Northern Europe, 2020. Virtue Worldwide debut campaign for IKEA Europe showcases the retailer’s sustainable items as a happy family starts its day. The ad is running across TV, social media, digital and print in six European countries. This ad appeals to buyers by addressing the anticipated positive emotions in purchasing eco-friendly products. Example of products showed in the ad includes sustainable cotton beddings and cushion cover, and eco-friendly bamboo chopping board. The family is shown enjoying the products in the cozy home setting. The image o ..read more
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The Psychology of Colour in Advertising
Arts in Ads
by Arts in Ads
3y ago
Colour is a powerful communication tool and can be used to trigger emotion, stimulate actions and influence mood. Research suggests that we associate colours with our emotions since emotions and colour vision are both processes of the right hemisphere. More than 85 percent of consumers state colour as the primary reason for choosing which products to buy. Similar research also found that 90 per cent of impulse buying is based solely on the products’ colours. That’s why the psychology of colour is widely used in advertising to influences consumers’ emotions, behavi ..read more
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Top Funniest Commercials That You Won’t Skip
Arts in Ads
by Arts in Ads
3y ago
Hyundai Genesis – First Date, 2016 Samsung US QLED – Ryan Reynolds, 6 Underground, Samsung QLED & Aviation Gin, 2019 Pringles – Rick & Morty x Pringles, 2020  Google Assistant – Home Alone Again, 2018 ..read more
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8 Creative Print Ads With Indirect Messages
Arts in Ads
by Arts in Ads
3y ago
Print ads offer several benefits: high exposure, can handle complex propositions and can be very targeted. It is heavily dependent on the advertising idea that attracts the audience to see the message behind it. While the indirect advertising message grasps more attention that direct messages, the messages need to be easy to understand by most audiences who will see the ads.  Most of the following examples don’t just advertise the company and cause behind them, they also convey a message. So if you don’t get the point at first glance, give it a second look. Guinness – Good Things Come to ..read more
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Stay Home, Stay Safe – Stay Home Ad Campaigns for COVID-19
Arts in Ads
by Arts in Ads
3y ago
As governments and media around the world urge the public to stay indoor during the pandemic, a number of brands have also stepped up to create ad campaigns to encourage people to stay home. Here are some memorable ad campaigns during the coronavirus pandemic in recent months. 1. Heineken – Connections Published: May 2020 Overview: We want to keep socialising, but in a responsible way. How do we stay connected to our loved ones and friends during the pandemic? We video-call them. Heineken highlights the real side of internet communication, from poor internet connections, tired eyes from looki ..read more
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Even Covid-19 Can’t Stop the Social Media Influencers
Arts in Ads
by Arts in Ads
3y ago
As the global pandemic of Covid-19 continues, digital marketing is rapidly adjusting their strategies to survive the storm. Many business are being forced into conversations on how they can trim marketing budgets and maximize efficiency. And now they are turning to social media influencers as the solution. Why Social Media Influencers are better than Celebrities? Because of their smaller number of followers, they serve a niche market that tap into a specific market, and that allows brands to target their audience better. Also, a smaller community means that they can have more individualized, g ..read more
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4 Genius Print Ads Design Techniques
Arts in Ads
by Arts in Ads
3y ago
We live in a world in which we are constantly exposed to advertising, be it in print, TV, online or even your mailbox. In fact, we are exposed to 362 ads per day on average, yet only 3 percent of these will leave an impression. So how does ad stand out from advertising clutter and makes their ads stay in target audiences’ mind? And that is just 12 ads a day that actually engages us. According to David Oglivy (1983), he used the exact same, simple layout for all the advertisements in magazines for years until his competitor accused him of foisting a course-style on all their clients. (See follo ..read more
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Secretly Photoshopped Magazine Images Will Now Face Heavy Penalty in France
Arts in Ads
by Arts in Ads
3y ago
In 2015, Zendaya called out Modeliste magazine for over retouching her photo, by sharing a side-by-side comparison of the before and after photos on her personal Instagram account. She took the opportunity raised awareness on the importance of self-loving and the harm of unrealistic beauty standard. Recently, Bella Throne also took to her Instagram to share her thoughts on photoshopped photos. ‘I specifically asked for no re-touching on this photo’ Throne, said alongside a nude photoshoot for GQ magazine. Although she looks flawless in the photo, like most other female celebrities on the medi ..read more
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