Only 9% of the companies turn their strategies into actual outcome. Even the well build up companies with extreme resources and deep pockets often fail to strategize their line up of activities. One of the main reasons behind this failure is less understand-ability of the plan made and the objectives of the company in the long run. Lengthy, complex, rigid and less-humane strategies are formed by the companies and it often resembles mix of objectives, action sequences and considerations. When a company makes such kind of complex plans, it becomes pain for the people to monitor and manage. With ..read more

Companies have different ways to flourish. Some build brands and some expand the existing. Establishing a new brand has always been very pricey option. Therefore brand expansion is the best way to reap in the brand’s growth probable. In the process of brand expansion, the reputation and plausibility of already running and successful brand are used to knock new product and service lines or sub-brands in existing market. Expansion requires a strategy which can last for several years if handled with equal competence. The keen surveillance helps to keep a check on quality of brand expansion and p ..read more

Franchising is an extension or replica of existing running business. The model may vary but the concept of expansion remains same. When you buy a franchise, you pay a fee upfront to get the brand name of a company, get the systematized operations. Huge number of products and services are offered by franchisor that are very lucrative for a franchisee and also help in successful running of the business. In franchising, brand has a control over the franchisee, his territorial rights and his modus operandi. Moreover, royalty payment per month is also attached with the concept. Licensing is sellin ..read more

Business would not be the same as it was earlier…say for some time (to be on positive note). Corona outbreak across the nations has left a negative impact on advancements of not just business but economy as a whole. Shut downs, lockdowns, losses, migrations, attrition and “INFECTIONS” have led to pessimistic growth rate amid corona crisis. Sprouting rate will be going through a steep downfall if this situation is extended (not with our wish). Gloom ridden market during this catastrophe is crumbling down and economic sufferings are affecting the scenario all over the globe. Only thing left for ..read more

What are industry insights??? This question always comes to mind when we discuss changing scenario of the business. Be it performance, be it strategy formulation or any other commercial update of business, industry insight plays a major role in it. The following are some of the industry insights that need our careful attention: 1. Consumer Preferences, 2. Industry and Market Trends, 3. Mobile and Internet Communications, 4. Competitive and Dynamic Business Environment, 5. Strong Business Foundation. Nowadays as we all are well aware of the market and business scenarios, undertaking ..read more

Advertising and promotion, both have taken birth from broader concept of Marketing. But their meanings and area of expertise is quite different. Advertising mainly relates to messages which are sent directly sent to target through medium of newspapers, magazines, T.V, hoardings, radio etc. These advertisements act as a catalyst and serve as a medium to make your brand stand apart. Whereas promotion is method of announcing your brand, product or service which can be easily changed or modified instantly at the back-end. It mainly includes coupons, contests, event participation, rebates, discou ..read more

A cash cow is a business, product or an asset that once required and paid off, produces consistent cash flows over its life span. It also refers to a company that is having big market share in slump or slow growth in industry. The idiom refers to the idea that it produces “milk” (profit) long after the cost of investment has been recouped. These companies generate much more revenue than what is required to sustain and is helpful in growth of the business. The cash generating qualities of these business are very high. They are also termed as most lucrative businesses. These businesses are dark ..read more

In today’s cut throat business world, a company should and must always remain competitive, innovative and risk taker to be in race of success. The simple funda is if you are not growing that means you are declining. you can call it a psychological effect but this is what we call reality. There are n number of strategies and way outs that a company employs to perform with stability on road of performance. These strategies include innovation of new product, streamlined operations, performance index of existing products or services and exploitation of resources. A company that succeeds in its gro ..read more

Don’t be afraid to step up… Franchise room is quite a competitive market. One has the opportunity to defy negativity and create a successful franchise agreement among the league of unbeaten tycoons. Franchise is all about creating brain waves, planning, marketing and up-selling. Also in addition it sets u up in a market where there is cut throat competition. But don’t be afraid, be honest about your brand for example, make the newness of your brand as your USP and be confident enough to bang the market and leverage it as your strength. Be a trendsetter and step aside from “me too” c ..read more

If we say that franchising is the future of businesses in India, its not at all wrong in any sense. The systemized business models and straight lined operations backing a business identity is always cake walk for investors. Streamlined procedures seldom fail and they are always a proven formula for success. One gets a loyal customer base along with reputable suppliers who have been attached with the brand since beginning. Also the research for new product and services is always at the bay. Training, financial assistance and reduction of risk in franchise business also act as catalyst for the ..read more