If we may be so bold, we’d like to share a thought. We believe that marketing is similar to acting. Don’t react just yet, hear us out. Through this article we at The Spaceship Design will explore the importance of this analogy and how it will help you adapt your marketing strategy in the times of Covid 19. Marketing = Acting? In order to market a product well, one needs to understand their customer. This entails speaking like your customer; thinking like your customer and most importantly; feeling what the customer feels. Just like actors need to study a character in order to enact a role. Bef ..read more

Have you ever thought of what it would be like to have a meal with your brand? Would your brand be friendly & warm or sophisticated & reserved? Would your brand be dressed casually or formally? Would s/he be able to carry on a good conversation or not? Before you think we at The Spaceship Design, Pune have gone completely crazy; we just want to clarify that we are trying to establish your brand’s personality. Read further so we can prove our sanity. What is Brand Personality? The term personality can be loosely defined as a combination of characteristics that make a person who they are ..read more

With every passing day during this pandemic, we embrace technology even further, and with it, digital marketing has now become vital to a company’s survival. Digital marketing is also accessible to the general public. So, why would a company hire a digital marketing agency, as opposed to doing it themselves? We at The Spaceship Design take a look at 7 reasons to hire a digital marketing agency especially during Covid.   It’s All about Teamwork: Creating an effective digital marketing campaign requires a number of people to work together&n ..read more

From instant food to instant likes, we are so used to getting everything immediately that we sometimes forget the benefits of having patience. And yes, there are benefits. In this article, we at The Spaceship Design will take you through some of the workings of SEO and the advantages of a long term SEO strategy. What is SEO? Have you ever noticed that when you search for something on the internet you get a message on the lines of ‘about 28, 40, 00, 000 results in 0.60 seconds’?  That is how many websites the search engine had to go through before shortlisting & showing you the first f ..read more

Video conferencing, grocery deliveries, education and family board game nights are just a few things that people now prefer to do through a computer. While the world has been physically forced apart by Covid19 & social distancing, digitally we are growing closer than ever before. As traditionally non-digital companies scramble to serve their customers online and existing digital companies attempt to outdo each other, we at The Spaceship Design examine how this new trend could affect the future of Digital Marketing. Complete Digital Integration: Those who already had an online presence wil ..read more

Will a worldwide lockdown, hamper your creativity? Many of us are fortunate to work in office spaces that are designed to bring out creativity. Some offices make their physical spaces colourful & entertaining while others enforce different practices to break the monotony such a ‘Casual Fridays’ or scheduled brainstorming sessions. So, what happens when we don’t have access to these? Do we suddenly become less creative?  Will a worldwide lockdown, hamper your creativity? We at The Spaceship Design, share a few observations. The Fear of Being Bored:  Almost always, the first reacti ..read more

As deadlines get closer and demands begin to increase it is common to hear complaints within the advertising industry, pertaining to both the client and the agency. And while pressure tends to bring out the best or worst of both, perhaps it is the basic approach one begins with that needs to be studied. The Spaceship Design is an advertising agency. We believe in building long-term relationships with our clients. We felt that one way to do this is was by putting our thoughts forward, in the hope that every potential & existing client of ours understands us better. To do this we decided to ..read more

Would you take part in a race without preparing for it? Would you sing in a competition without practicing? Would you take an exam without studying? Even if you did, you probably won’t do very well. Similarly, you can’t start a brand without planning its positioning. So, what is brand positioning and why is it important? We at The Spaceship Design take a look. Brand positioning is the foundation on which your brand exists. It is how your customers think of you and perceive your brand, irrespective of your product or services. It is the ethos and vision of your brand. Many entrepreneurs directl ..read more

There are a dime- a- dozen stories of start-ups and yet we never tire of hearing them. That’s because each brand is as unique as the people running it and there’s always something new to learn from another’s journey. Keeping this in mind, we at The Spaceship Design hope that this story of our journey gives you some insights into lifting off a start-up advertising agency. The advertising world of the rapidly growing city of Pune has always focused on real estate. And whilst there were a number of good agencies to market developers, other sectors in the city were grossly neglected. Two youngster ..read more

Is Email Marketing Still Relevant in 2019? You may not use email on a regular basis. You may prefer to use whatsapp, snapchat, facebook, slack or any other social platform. And you may believe that email isn’t even relevant anymore. But you can’t deny the fact that if you’re using the internet, you probably still have an email address. We at The Spaceship Design look at the factors that keep email marketing relevant in 2019.  Two major factors that keep email popular are the fact that people have a certain comfort level with it and that it is still considered authentic. Familiarity: Emai ..read more