How to Promote No-code Apps on the App Store and Google Play?
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by Alena Konasheva
1y ago
In this article, we’ll focus on the organic promotion of no-code apps and the nuances of app page optimization for app stores. What is ASO? ASO (App Store Optimization) is a complex process of improving the app page in the app stores (App Store, Google Play, AppGallery, and others).   ASO can be divided into two types: text optimization and creative optimization. Optimization of text elements helps the app to be indexed by keywords and promoted in search results. Creative optimization increases the attractiveness of the app page and, accordingly, the conversion rate from view to inst ..read more
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NEW: Indian Locale and Timeline Tool
Checkaso
by Ksenia Burn
1y ago
Hi everyone! Checkaso team is speaking. ? We have some great news. Hope they will make the beginning of your summer even better! Indian Locale Yay! We’ve launched an Indian locale. It was one of the most popular requests among our users. Just select India from the list when adding an app.  Timeline Tool Analyze app updates for a selected period at a glance. They are easily tracked by icons on the timeline. Click on an icon and see what elements have changed on that day. A comparison block will appear when you click on a specific item (title, full description, screenshots, in-apps, and oth ..read more
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How to Run A/B Testing with the Google Play Experiments Tool?
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by Buse Kanal
1y ago
This is a guest post from the ShyftUp team, experts in ASO (App Store Optimization) and paid user acquisition. Today, launching a mobile app involves not just designing the app itself, but also spreading the word out there about your app. If you want to ensure the success of your mobile app, you need to use the Google Play Experiments tool. It’s a recently added feature on Google Play and it aims to improve A/B testing and provide more insights into your app performance. Why use Google Play Store Experiments Listing Here are three reasons you should use store listing experiments: Increase conv ..read more
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Play-to-Earn Crypto Games: Promotion and Monetization Mechanics
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by Irina Heinz
2y ago
We explain how play-to-earn crypto games and NFTs have become a tool to earn income for users and developers. Play-to-earn crypto games Turning game mechanics into a tool for making money is literally the new alchemy. This idea and the diligence of young creators is the basis, for example, of the Roblox platform. The popularization of cryptocurrencies and NFT-art in 2021 made making money this way possible because it solved several problems at once. The usual mechanics of converting game currency into real currency were always a problem for developers. The games always risked becoming a breedi ..read more
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LiveIn vs Locket Widget: How to Promote Widget Apps? 
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by Irina Heinz
2y ago
In this article, we’ll explore how to promote widget apps on the example of competitors LiveIn and Locket Widget. LiveIn – LivePic Widget app appeared in the app stores at the end of January. Already in April it was in the top 10 free apps in the US App Store and took first place in the Social Networking category. Let’s see how it competes for the top positions.  What is the right way to borrow an idea? LiveIn’s main competitor is the Locket Widget app. It was its idea that was taken as the basis. It appeared on New Year’s Eve and instantly became viral. Already in the middle of January ..read more
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Top 4 Mistakes When Starting Paid App Marketing 
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by Andre Kempe
2y ago
To learn how to successfully market a paid app, it’s important to look at the mistakes other marketers make when launching a paid ad campaign. What better way to learn than from the mistakes of others?  ..read more
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ASO, Keyword Cannibalization and Cost-Effective Traffic Protection
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by Alena Konasheva
2y ago
In this article, we cover Apple Search Ads, ASO impact on ASA, keyword cannibalization, and the cost-effectiveness of branded traffic protection on the App Store. Find out more inside. What is ASA? Apple Search Ads (ASA) is an ad platform for promoting iOS apps. It allows you to advertise on the App Store: in the Search tab and in search results. You can see examples of such ads in the picture below. According to the App Store:  70% of users find apps via search,  65% of all downloads happen immediately after searching on the App Store,  50% is an average conversion rate for sea ..read more
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How to Create a Roblox Game for Mobile and Use It to Build Hypotheses?
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by Mikhail Fomin
2y ago
The Roblox platform gives players complete freedom. For mobile developers, it gives even more – a whole testing ground for market research. Let’s find out how it all works in this article.   Is Roblox the new Minecraft or not? Journalists often compare Roblox and Minecraft. Both games were meta-universes before the concept even appeared and were discussed in the press. Both games targeted younger audiences and gained acceptance first with them and then scaled into global projects. Also, you can find similar “cube” elements in the visual style, although Minecraft came out three years ..read more
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How to Promote an App for Free?
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by Irina Heinz
2y ago
A lot of people want to save money and promote the app with a minimum budget. Or even better for free. If this sounds like you, you’ll like this article. Let’s discuss the basic tools: content marketing, SEO, ASO, getting featured, PR, and more.  Naturally, completely free app promotion is a myth. In fact, you’re paying with your time. Time is money. This is why many of the suggested ways to promote apps are free but require your time. Let’s have a look at the most common tools.  Website and social media Content marketing can work like magic, but you won’t see results right away. At ..read more
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How to Promote an App on AppGallery and Earn From It? 
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by David Margaryan
2y ago
Huawei AppGallery is evolving rapidly even with no Google services on board. No wonder more businesses are starting to pay attention to AppGallery as they look for new users. (Right now it already has over 1M apps!) In this guide, we’ll explain how to not screw up if you intend to do ASO for AppGallery. How does indexing work on AppGallery? AppGallery has a significant feature that changes how we approach the semantic core, so let’s start with it.  A decent app title — that’s what AppGallery considers the most important. App title is the most impactful and kind of leads the semantic core ..read more
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