You’ve worked hard to create a great yearbook…now how do you encourage the school community to buy it? It can seem like a big task but here are a few ideas to help boost your yearbook sales. Plan marketing activities that result in dynamic coverage for the yearbook. Use your yearbook theme to inspire all marketing campaigns. Use the publication’s hashtag for all social media postings. (EXAMPLE: #schoolannualyearbooks ) Sell yearbooks at open houses. Use a raffle to drive traffic to the table. Create a marketing contract for each student on the yearbook staff. Partner with an on-campus busine ..read more

Social Media is used on a daily basis by teenagers around the world. Because of this, Social Media is a great tool to help you share important information about the yearbook. We have a top 10 list of quick tips (see below) to get you started building your social media presence for your yearbook. Begin promoting your yearbook, sharing sneak peeks of pages and keep engaging with your school community. TOP 10 TIPS FOR USING SOCIAL MEDIA 1. Define the role of each social media tool. How will your publication use Twitter vs Instagram, Snapchat, Facebook, TikTok, etc. Who are the audiences of each ..read more

The students in your yearbook club or class are working hard to make sure their fellow classmates have an amazing book. Help them show off their yearbook pride (as well as spread the word about the yearbook) with a fun club or class shirt. It doesn’t have to be fancy or pricey. Just check around and maybe you can find a local business to support. You can even include your schools name in the design. Here is some fun shirt wording options to help you get started: I’m a yearbook adviser – what’s your superpower? (adjust as needed for other yearbook jobs) In it for the memories! I make headline ..read more

With summer winding down there is no better time than now to start planning your yearbook promotion strategy. Promoting early is key to raising yearbook awareness and excitement. Deploying multiple strategies early on will help make sure you reach everyone in your school community and assure they have a chance to order their yearbook. Here are some early promotion ideas to help you get started. Open House Posters – Many schools have open house before the official ‘start’ of school. Now is the time many school community members are coming into the school building. Utilize this by hanging ‘Year ..read more

Summer has arrived! Time for hot sun, cold drinks…and yearbook planning. Although you may be feeling like you just finished thinking yearbook, right now is truly the best time to plan ahead for next year while this year is still fresh in your mind. It doesn’t even have to take a lot of time! Here are a few points to get you better prepared for next school years yearbook season. Themes – It’s never too early to start thinking about themes! Jot down any theme ideas you’ve seen that caught your eye to keep in mind for next year. Notes – Make yourself some good notes. What worked well, what didn ..read more

A fun addition to any yearbook is a page dedicated to the yearbook’s owner. Something they can fill out with their info, favorites, and thoughts on the future. We call these “All About Me” pages, but of course you can title them however you like. It’s easy to create your own! Here are some pointers. Decide how many All About Me pages you need – Average size is 2 pages Give it a ‘Look’ – It could have fun clipart for each question or an overall theme (think notepaper or thought bubbles). Think up some fun questions – Keep in mind the age range who will be receiving the yearbook. Get student in ..read more

You’ve worked hard at creating an amazing yearbook for the kids this year. But you have one page or space you just don’t know what to do with. That little nook in your book that needs ‘Something’. What’s a yearbook adviser to do? Show the students just how much went into creating their book with a fun and creative ‘What Your Yearbook’s Made Of’ page. Below are some ideas to get you started.   MAKE A YEARBOOK INGREDIENT LIST CREATE A FUN INFOGRAPHIC STYLE LAYOUT FACT SHEET ABOUT THE BOOKS CREATION Have fun with it because a yearbook is more then just photos & text. It’s a ..read more

Having a good amount of quality photos to choose from for the yearbook is important, but sometimes it can be hard to keep students on your yearbook committee motivated. Try a photo scavenger hunt! It will help students think of photography in a new way and encourage them with a little friendly competition. 1. Timeline: Decide on a start & stop date. Try making the challenge run during a time several school events are happening for more photo opportunities. 2. Set Clear Rules: Will they work in groups, be assigned specific classes or be able to pose students to get the photos they need? 3 ..read more

The class portrait pages are some of the most important pages in the yearbook. Every student has their space to shine with their name & photo. Below are 10 tips to help make your class pages the best they can be when using School Annuals Online page builder program! 1. Names & Faces Match – In most cases, the photographer doesn’t personally know all the students and as a result may have accidently labeled a photo with the incorrect name. Be sure to check every name and photo. 2. Everyones In The Correct Grade – Same as above, it’s always best to double check. 3. Correct Name Spelling ..read more

Whether your school formed 80 years or 8 months ago it’s important to remember & celebrate how far it’s come. Creating a School History page in your yearbook is a great way to help new students & staff feel connected to the school as well as reminding returning school members of past achievements. Some information you could include is: When was the school built? Who built it? How did the school get it’s name? Original school song or motto? Who was the first principle or superintendent? Has anything ever happened to the school building? (added onto, fire, moved, rebuilt, etc) How was ..read more