Welcome back to our Summer Series on B2B Content Strategy.  In our first installment, we explored the importance of How Studying B2B Content Consumption Patterns Can Drive 2024 Success.  Today, we take the next step. Let’s focus on a critical element that will significantly affect everything in your business: artificial intelligence intent data. Intent Data is the Hot New Thing Intent data isn’t new.  This may come as a surprise to some. Before 2024, however, intent data struggled to resonate. For years, intent solutions delivered underwhelming results, leaving paying customers ..read more

Austin, Texas sure is hot right now. I mean it in every sense of the word and phrase.  At the time of writing, it’s 92° in Austin. Although it never reached 90° during our stay, the entire NetLine team definitely felt the Texas heat—especially on the floor of the Austin Convention Center. The Gang Goes to Forrester 2024 A group of us attended Forrester’s 2024 B2B Summit in Austin during the first week of May. NetLine sponsored the event and had a prominent booth (702!) and two speaking sessions with clients.  These days, our first order of business upon arriving at our booth is gett ..read more

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise.  Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? While there may be plenty of questions, only one is asked more often than others: How can our Sales team use it effectively? Here’s how it is done:  Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer ..read more

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards, we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. This year, however, (likely spurred by Chrome’s sunsetting of third-party cookies) we wanted to make sure the quality of our first-party data was front and center. Further emphasizing this was D ..read more

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Here, we’ll show you how intent data can provide key insights into your target accounts, enhance your understanding of buyer needs, and eventually drive more successful marketing outcomes.  Pinpointing perfect target accounts with the help o ..read more

We’re all familiar with the language used when it comes to keeping up with trends. In this rapidly evolving landscape of B2B marketing. Check. Staying informed about the latest trends and strategies is crucial. Check. In these unprecedented ti-wait, that was during COVID. Scratch that one. Anyway, everyone is trying their best to stay ahead of the curve. This is why NetLine created the 2024 Content Trends & Planning Guide.  Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing ..read more

When we introduced INTENTIVE, our intention (yes, pun intended) was to change how B2B marketing gets done.  In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts. Unmatched Performance of INTENTIVE INTENTIVE vs. BuiltWith in Google Ads In this channel test, our marketing team ran an experiment with targeted ads using two different sets of data:  The first packed with insights and information gleaned from INTENTIVE The othe ..read more

“And so it begins.” In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. Considering that Chrome is the primary browser for 64.73% of global Internet users according to StatCounter, that’s no ordinary 1%. The future has arrived. Not with a bang, but a whisper. The Cookieless Future is Here We’ve been talking openly about the cookieless-future for years now. For this author, one of the first articles I wrote for NetLine dealt directly with this topic four years ago. “What Google’s Cookie-Tracking News Means for B2B Marketers” Despi ..read more

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential.  By incorporating intent data into key components of your martech stack, you can personalize messaging, improve lead scoring, and deliver targeted content that resonates with your audience.   Key components of a martech stack that can effectively leverage intent data Let’s face it, when it comes to marketing technology, there’s an awful lot out there to choose from. According to Chiefmartech, which has been keeping track of t ..read more

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. To properly leverage intent data and efficiently drive more business ..read more