How Could Harvard Decarbonize Its Supply Chain?
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
5h ago
Harvard University aims to be fossil-fuel neutral by 2026 and totally free of fossil fuels by 2050. As part of this goal, the university is trying to decarbonize its supply chain and considers replacing cement with a low-carbon substitute called Pozzotive®, made with post-consumer recycled glass. A successful pilot project could jump start Harvard’s initiative to reduce embodied carbon emissions, but it first needs credible information about the magnitude and validity of potential carbon reductions. Harvard Business School professor emeritus Robert Kaplan and assistant professor Shirley L ..read more
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Apple’s Dilemma: Balancing Privacy and Safety Responsibilities
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
1w ago
In 2015, Apple debuted the iPhone 6S, which employed a default encryption system preventing both Apple and government authorities from accessing data stored on the device. Then, in 2016, a federal judge ordered Apple to provide technical assistance to unlock the iPhone used by one of the mass shooters in San Bernardino, California. Apple refused to comply. Years later, as the COVID-19 pandemic swept across the globe in 2020, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been ..read more
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Can Second-Generation Ethanol Production Help Decarbonize the World?
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
1M ago
Raízen, a bioenergy company headquartered in São Paulo, is Brazil’s leader in sugar and ethanol production and the world’s leading ethanol trader. Since its creation in 2011, the company had primarily produced first-generation ethanol (E1G) from sugarcane, a crop that can also be used to produce sugar. In 2015, Raízen also started to produce second-generation ethanol (E2G), a biofuel derived from residual and waste materials, such as cane bagasse and straw – which don’t compete with food production. The company’s growth strategy focused on developing and boosting a low carbon portfolio that fo ..read more
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How SolarWinds Responded to the 2020 SUNBURST Cyberattack
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
1M ago
In December of 2020, SolarWinds learned that they had fallen victim to hackers. Unknown actors had inserted malware called SUNBURST into a software update, potentially granting hackers access to thousands of its customers’ data, including government agencies across the globe and the US military. General Counsel Jason Bliss needed to orchestrate the company’s response without knowing how many of its 300,000 customers had been affected, or how severely. What’s more, the existing CEO was scheduled to step down and incoming CEO Sudhakar Ramakrishna had yet to come on board. Bliss needed to immedia ..read more
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Should Businesses Take a Stand on Societal Issues?
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
2M ago
Should businesses take a stand for or against particular societal issues? And how should leaders determine when and how to engage on these sensitive matters? Harvard Business School senior lecturer Hubert Joly, who led the electronics retailer Best Buy for almost a decade, discusses examples of corporate leaders who had to determine whether and how to engage with humanitarian crises, geopolitical conflict, racial justice, climate change, and more in the case, “Deciding When to Engage on Societal Issues ..read more
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Can Sustainability Drive Innovation at Ferrari?
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
2M ago
When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the company’s suppliers, the reaction was mixed. Many were nervous about how this shift would affect their bottom lines. Harvard Business School professor Raffaella Sadun and Ferrari CEO Benedetto Vigna discuss how Ferrari collaborated with suppliers to work toward achieving the company’s goal. They also explore how sustainability can be a catalyst for innovation in the case, “Ferrari ..read more
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What Founders Get Wrong about Sales and Marketing
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
3M ago
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Harvard Business School senior lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes ..read more
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Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
3M ago
In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers.  Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature? Harvard Business School assistant professor Elizabeth Keenan discusses the opportunities and challenges that accompanied the introduction of this new product line while simultaneously starting a movement to provide ..read more
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Building a More Equitable Culture at Delta Air Lines
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
3M ago
In December 2020, Delta Air Lines CEO Ed Bastian and his leadership team were reviewing the decision to join the OneTen coalition, where he and 36 other CEOs committed to recruiting, hiring, training, and advancing one million Black Americans over the next ten years into family-sustaining jobs. But, how do you ensure everyone has equal access to opportunity within an organization? Harvard Business School professor Linda Hill discusses Delta’s decision and its progress in embedding a culture of diversity, equity, and inclusion in her case, “OneTen at Delta Air Lines: Catalyzing Family-Sustainin ..read more
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How Should Meta Be Governed for the Good of Society?
Cold Call | Harvard Business School
by HBR Presents / Brian Kenny
4M ago
Julie Owono is executive director of Internet Sans Frontières and a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta’s companies, including Facebook and Instagram. Harvard Business School visiting professor Jesse Shapiro and Owono break down how the Board governs Meta’s social and political power to ensure that it’s used responsibly, and discuss the Board’s impact, as an alternative to government regulation, in the case, “Independent Governance of Meta’s Social Spaces: The Oversight Board ..read more
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