Data and product team manager Romain Lhote oversees about 15 employees who are in charge of developing data, analysing user behaviour, monitoring the subscriber base and data science projects to develop L’Équipe’s digital product. In this in-depth interview, Romain explains everything L’Équipe has done over the last few years to lay the foundations for data governance and the road ahead to optimise the data management and democratisation processes.   ————————————————————————————————————————— L’Équipe in a few stats…   2.5 million unique visitors per da ..read more

Before relying on analytics for all or part of your strategic decision-making, implement suitable processes to ensure that data flows smoothly through all business departments while preserving its quality, accessibility, usability and security using these tips.    1. Diagnose the data assets within the organisation  For data to be fully profitable for an organisation, you must know how to select, collect, store and use it effectively, especially as data is both abundant and easily lost. You can start to do th ..read more

Marketing managers and their teams have access to an abundance of data which never ceases to increase. The initial reaction is to stop any further data collection: “We have enough data! Anyway we don’t have the time to exploit all of it.” However, what is important is not to have lots of data but rather to have the right data, the data that is important to us and that we are interested in, the data that will provide us with information on the strategy to be implemented. A lot of companies, despite having tagged their entire site, are incapable of obtaining values for such data. By thinking ..read more

AT Internet sponsored the Web Analytics table at the recent eConsultancy Digital Cream event in London and we thought it would be interesting to share some of the topics we discussed and the recommendations that came out of it. This post contains an overview of the event and the EU Cookie Legislation discussion (particularly as it relates to the UK’s implementation of the directive). Before we dive in to the cookie discussion, we think it would be good to have a quick review of the Digital Cream format for those who aren’t familiar with the event. Digital Cream is an invitation-only event f ..read more

A doctrine, spread massively by an influential elite, often leads to the creation of a dictatorship (in the broad sense of the term, going beyond the political system). A large gap in the theory (aspirations) and practice (experience, results) also often drives a slow, yet unstoppable, collective awareness that has a tendency to challenge the doctrine, leading to the collapse of the dictatorship. The doctrine itself is often very elaborate, well controlled by the elite, showing only a partial, generalist version enhanced with every positive quality possible, whilst limitations and drawbacks ..read more

Since the entry into force of the GDPR on 25 May 2018, it has become impossible to avoid addressing the notion of personal data. Every day, “personal data” is more and more a subject of discussion, blending into a mix of information that can be used to directly identify a person, such as an email, a phone number or a social security number. This article will seek to define precisely what personal data is, as addressed in the General Data Protection Regulation (GDPR); we will then explain how it is used in an analytics solution, and lastly we will assess the risk of an infringing use of such d ..read more

Going beyond the observations from part 1 of this article, let’s now take a look at how to conquer the challenge of digital transformation. How can you be as agile and innovative as the banking and insurance markets’ newest entrants, while capitalising on the know-how and awareness you’ve acquired over the years? Look no further than your data!   Your data can teach you what your customers are looking for in terms of service and advice, show you what they need regarding savings or loans products, and help you decipher new trends in the sector (What are the hottest topics? Which types o ..read more

The digital transformation, or “disruption”, presents a true challenge for the banking and insurance sectors. In this two-part series dedicated to the financial industry, we’ll look at market trends and provide several options to help financial professionals respond to this challenge using digital analytics. Numerous factors play a part in digital transformation, making it unavoidable and thus pushing traditional banks and insurance companies up against a wall. The reasons for this are as follows.   The “big data” effect Not a day goes by without an article, tweet, or infographic on th ..read more

Protecting data and respecting user privacy are of major importance to AT Internet. Today, many changes are taking place in the realm of data privacy, whether in Europe, in North America, or elsewhere around the globe. What are the latest changes, and what’s set to come next? And what impact will these developments have on your digital analytics data and solution?   Adoption of the European GDPR regulating the collection and processing of data: The major news in the Privacy world in recent weeks is the adoption of the General Data Protection Regulation (GDPR), officially published on M ..read more

Digital analytics data’s central role within a company no longer needs to be proven. With data volumes that are booming exponentially, as well as diversifying analytics user profiles, the democratisation of web analytics data is in full swing. A recent Gartner study emphasizes the omnipresence and essential role of digital analytics within companies: “Every business is an analytics business, every business process is an analytics process and every person is an analytics user.” Gartner also affirms that marketers are transforming into true web analytics experts. It all sounds good, doesn’t i ..read more