In this episode, the guys chat about the incredible legacy of Fred Rogers and how every time people tried to use his likeness or intellectual property for branding purposes it never ended well. Nico plays a guessing game with Chad that goes way beyond winners of an EGOT. Burger King: Mister Rodney Here is Mister Rogers in the first episode of Mister Rogers’ Neighborhood: Here is ‘Mister Rodney’ in Burger King’s 1984 commercial for their flame-broiled burgers:   Parodies aren’t uncommon in marketing. While it’s not unheard of for a parody to cross the line and be offensive enough that ..read more

In this episode, the guys chat about how easy it is to go off target with data security and how people are so willing to give up their privacy for a good customer experience. Nico talks about why it's better to come out with problematic information quickly versus holding on to it until you have every detail down. Target got worse before they got better. While that may be unusual, what isn't unusual is that - like most brands, products, and people - no matter what order they did it in, Target still had to fail before they got better. Prior to the early 2010s Target seemed to be making consisten ..read more

In this episode, the guys get back to their regularly scheduled programming. Nico takes us back to a time when typefaces were a symbol of nationalism, and Chad talks about why its a good idea not to run a scam related to the CIA. Credit: Central Intelligence Agency https://www.cia.gov/Typefaces aren’t just related to art and advertising, they also have a long history with politics.  Think of Fraktur. Fraktur is a gothic font. It's also calligraphic meaning that rather than just being gothic it has a handwritten quality to it that makes it somehow both curvy and pointy at the same time. Fr ..read more

In this episode, the guys continue their look back at their favorite episodes of 2020 in the final episode of a 3 part mini-series with condensed highlights from the top episodes of the last year. The highlights covered are from EP21: The Brand Building It’s Legacy Brick By Brick, EP23: The Most Successful Rebranding Of All Time, and EP27: The Brand That Raced With Nostalgia. Enjoy the show! We speak about: [05:25]: The Brand Building It’s Legacy Brick By Brick[14:00]: The Most Successful Rebranding Of All Time[27:30]: The Brand That Raced With Nostalgia Website: https://www.marketingrescuepod ..read more

In this episode, the guys continue with their look back at their favorite episodes of 2020 in the second of a 3 part mini-series with condensed highlights from the top episodes of the last year. The highlights covered are from EP11: The Comeback Nobody Saw Coming, EP13: The Time History Caught Up With Greed, and EP15: The Tactic That Shouldn’t Be Used. Enjoy the show! We speak about: [1:20] The Comeback Nobody Saw Coming[14:20] The Time History Caught Up With Greed[27:10] The Tactic That Shouldn’t Be Used Website: https://www.marketingrescuepodcast.com ..read more

In this episode, the guys talk about when fake news takes over your brand and where the line might be in getting involved with debunking conspiracy theories. Chad talks about why eCommerce sites can't let the algorithms run wild and Nico lays out all the latest conspiracies. There are a lot of conspiracy theories out there: plenty of people believe there’s more to the assassination of President John F. Kennedy and some think that the U.S. military experiments on aliens and their spacecrafts inside Area 51 that there is a tourism industry in Roswell, New Mexico built around the conspiracy. Anot ..read more

In this episode, the guys talk about the multi-billion dollar supplement industry and the influence of a Nobel prize winner on spreading one of the largest pseudo-science campaigns in marketing history. Nico talks about his pre-flight travel routine, and Chad talks about the persistence of memes and the value of transparency. A common myth is that vitamin C will prevent you from getting sick - a wives’ tale that can be beneficial for dietary supplement companies. What “an apple a day keeps the doctor away” and assertions that chicken noodle soup can cure a cold have in common is that they’re o ..read more

In this episode, the guys talk about the balance between marketing and working dollars in charities and the importance of addressing things that might make you uncomfortable head-on. Chad talks about Jigsaw Puzzles and Nico talks about what it means when organizations go nuts with competitive litigation. Quick disclaimer: we are not going to have a point of view on this organization. We discuss some facts about how foundations (and this one specifically) think about marketing. We would like all listeners to form the opinion themselves.  Komen and Legal Battles In 2007 the foundation’s nam ..read more

In this episode, the guys talk about Coke and how they managed to marketing their product a very challenging market. Nico thinks back of his time in the Middle East and Chad get the "Hey Chad" right twice in a row. Coca-Cola embodies the American dream so much that, according to Webster, during the Cold War, Coca-Cola became a symbol of capitalism and a fault line between capitalism and communism. Tom Standage, author of ‘A History of the World in Six Glasses’, explains that Coca-Cola wasn’t marketed in the former Soviet Union due to the fear that profits would go straight into communist gover ..read more

In this episode, the guys chat about the the time GAP rolled out the shortest lived logo in brand history and some of the problems that plague brandmark development. Nico Talks about how many logos children recognize by age 3 and Chad talks about the right and wrong ways to crowdsourced logos. 1988, Gap debuted its now-iconic blue square logo. In 2010, when Gap unveiled their new logo, the first redesign since the birth of the iconic blue square in the late 80s. Even if a new logo failed to get Gap’s sales back to where they would have liked, it’s not like something as little as a new logo wou ..read more