As we count down the days till Xmas it means that Black Friday is just around the corner and in my world the prepping for what we’ll be offering has already started. And the wedding industry is no exception to this shopping frenzie. Just because most people are shopping for holidays & Xmas pressies during this time, don't forget they’ll also be looking to get some amazing deals on their wedding too. From dresses, stationery, cakes, photography and even deals on services like wedding planning, styling and venue dressing. Many businesses are offering deals to engaged couples during this time ..read more

How many times do you wish there were more hours in a day? Or wish you could have achieved more than you did within a certain timeframe? I’d say most of us have experienced this at one time or another.  There are so many things that hold us back from getting things done but the worst, the most common culprit, is procrastination. This is the thing that stops us from taking action and getting things done. My guest today is a time management and mindset expert so I hope you’re ready for this because it’s time to kick procrastination to the curb and start getting productive. In this episode w ..read more

We all want to know how to convert more leads into clients. It’s the holy grail of any business. Afterall, without any clients all we have is an expensive hobby. The big question is how? We’d all love to be connecting more with our leads, making them feel special and building relationships daily. But we only have so many hours in a day and being a busy coach, course creator or service provider most of us want to spend our time working with our clients and using our amazing superpower. So how can we put all this on autopilot whilst still retaining that personal touch and building real connectio ..read more

If I told you I had 7 Easy SEO Tips that would see you getting found in organic search results would you implement them? We all know that SEO isn’t the sexiest subject around. It’s something we push to the bottom of our ‘To Do List’ because it’s not fun. However, we’re all fighting for airspace in a competitive industry so we need to what we can do to get noticed. And SEO is a HUGE part of this. Who wants to spend their time writing amazing blogs posts only for nobody to find them? I know I don’t. I work hard on my posts and I want people to read them. I'm sharing 7 SEO tips I've learnt ..read more

So many of us in the wedding industry have a love hate relationship with marketing.  We know we need to do it because we need traffic, leads, bookings and sales. At the end of the day without any couples to fill our diaries all we have is an expensive hobby. But how do you keep up with it all? The constantly growing and evolving platforms that seem to multiply at an alarming rate. Keeping up with them can be a full-time task. But what I’m about to share with you right now will make mastering the marketing of your wedding business so much easier. And together, we’ll figure it out. One plat ..read more

How often have you been guilty of thinking about your competitors as the enemy? Maybe you’ve stalked them on social media to see what they’re doing and then got a case of the green-eyed monster when it looks like things for them are going swimmingly whilst it’s all quiet on the western front for you? Sound familiar? I know I’ve certainly been guilty of that in the past but then I discovered the power of collaboration. Not just collaboration with my peers but collaboration with my competition. My guest in this episode is an expert on this very topic and is going to share her top tips and strat ..read more

In this pre-launch episode it's 'get to know each other' time. I'll be introducing you to the podcast, what you can expect from each episode and more importantly what you'll learn. I also breakdown exactly what marketing is and how it fits into your wedding business. At the end of the day this podcast is all about marketing.  I'll be inviting you to take a deep dive into the world of marketing where everything is broken down step by step as I introduce you to brand new concepts and ideas. No topic is off limits. During this episode I also mention Allan Dibb's book The 1 Page Marketing Pla ..read more

How do you make your blog posts work harder? That’s the million dollar question. I don’t know about you but sometimes it feels like all I do is create content for my business. It’s a hamster wheel that just keeps going around, and around, and around. As wedding business owners we wear so many hats and content creator is just one of them. But what if I told you that you that by generating one piece of meaty content you could produce 20 or 30 other pieces of content? Well stick around because in today's episode I'm going to show you 9 ways to make your blog posts work harder for you. In this epi ..read more

Do any of these sound familiar? I don’t seem to have enough hours in a day. I’ve got lots of ideas but not enough time to do anything about them. I get really easily distracted. As a creative entrepreneur I know I have some days that are more productive than others. And I think that’s true of most people. However, I also know that I’ve learnt a thing or two over the years about productivity. Every week I hear from so many people, both those just starting out in the wedding industry and those that have been in it a while, who think they are time poor. The truth is we all have the same amount ..read more

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