It is no secret that operating as a team is not super common once you reach a certain level in the industry. But can it be done when executed correctly? Today’s guest Abby Jiu is showing us that it absolutely can! Abby of Abby Jiu excels as the leader of a dynamic team of four photographers. Together, the all-women lead team specializes in luxury weddings, creating visual masterpieces that have earned recognition in prestigious publications like Over the Moon and Brides. And today Abby is walking us through how she built her team, how they are able to operate at such a high level, and some d ..read more

Risk taking is a muscle. You can flex it, you can get better at it, but that doesn't make it any less scary. Today's guest Chris Jespersen is proof of that. Chris's company, Storybox Cinema, is at the top of almost every "best of" list and how did he get there? By taking risks.  Chris discusses how taking calculated risks in his career has gotten him to where he is today. And how as he rose in the industry, those risks never got less scary. But he knows by taking the risks everyone else is too scared to take, he is automatically putting himself in the front of the pack. So it is time to ..read more

What do you do when you have all these goals and dreams for your business but feel limited by your local market? Do you choose to accept those pre convinced notions that there may not be space for "luxury weddings" or do you push those boundaries and make it happen? We started the conversation last week about bringing luxury to your local market and this week we are continuing it with Kate Turner of Kate + Co. Kate not only shares her story of how she got into wedding and design but also how she helped bring the level of weddings she wanted to be producing to her local market. Don't forget t ..read more

Have you ever thought that you can’t charge luxury prices because there is no luxury market in your area? First of all, you are not alone in thinking this. But second of all, you might be wrong. And today’s guest proves that.  Mike Cassimatis is sharing his story about how he helped bring luxury to St Louis and how he has gone from charing 1500 to 18k, all in his local market. He has mastered the practice of asking himself “Is this thought reality or is it mindset?” which has helped him pave the way for other vendors in his area to start charging what they are worth.  LEVEL UP resour ..read more

Do you ever feel frustrated trying to figure out how to attract luxury clients when you are not shooting luxury weddings quite yet? Today's guest Giselle Diaz shares how she learned to find the luxury in every event. She has been able to double her prices by discerning what to show, and not show, from each wedding she captures- even if they may not feel luxury as a whole.  THE ROAD TO LUXURY // A free 3 day virtual workshop starting TODAY! March 12th - 15th at 10am PST / !pm EST. Head to https://thelevelupco.com/workshop to sign up!  LEVEL UP resources: - Luxury Client Communicatio ..read more

Are you letting who books you dictate the kind of weddings you are shooting? Or what about feeling totally in control of the video side of things but lost when it comes to the business side of things? Today's guest Miranda Rangel of Rosemary Films opens up about how she felt stuck in her business and overwhelmed with where to turn. Running a successful videography business is just as much about the actual business part as it is the technical. And while there are many different avenues of education to explore, sometimes you just have to block out the noise and find the one that speaks directly ..read more

So you have had your eyes opened to the luxury wedding industry- now what? Today’s podcast guest Summer Jones of Summer Films talks about just that. After feeling burnt out in her business Summer chats about the actionable steps she took to reach the luxury market. From rebranding, to updating her headshots, to really honing in on finding her ideal client, she did it all.  Summer Jones is a wedding filmmaker serving the southeast and beyond. Through a relationship-focused, elevated, and meaningful client experience, she creates beautiful films to be cherished for generations to come. Sum ..read more

Can you imagine quadrupling your prices in less than a year? Because that is exactly what today's guest Drew Coleman did. He went from charging $2500 to $10k in just 9 months! If your ideal client landed on your instagram page would they book you based off that alone? Make that answer YES!! FREE Instagram Review February 15th in our Level Up Co Facebook page. Submit your instagram for review at https://thelevelupco.com/instagramreviews. Drew Coleman of Drew Coleman Films is a North Carolina based videographer. He began filming weddings after graduating college and his business quickly began ..read more

When you are thinking about your brand, you should be thinking beyond your logo and the colors on your website. Yes the fonts you choose and the words you use are important, but it will mean nothing if you aren't giving the same care and attention to your social media.  Today's guest Peyton Frank has mastered making her social media presence part of her brand. Named one of the top videographers in the world by publications like Harper's Bazaar and Over the Moon, Peyton is sharing how she has found success by carefully crafting a luxury social media presence.  LEVEL UP resources: - L ..read more

What do you do when you have all these goals and dreams for your business but feel limited by your local market? Do you choose to accept those pre convinced notions that there may not be space for "luxury weddings" or do you push those boundaries and make it happen? We started the conversation last week about bringing luxury to your local market and this week we are continuing it with Kate Turner of Kate + Co. Kate not only shares her story of how she got into wedding and design but also how she helped bring the level of weddings she wanted to be producing to her local market. Don't forget t ..read more