Let’s talk about revenue goals.  In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our values or our lifestyle? I hit the $1 M mark and realized that it wasn’t as fulfilling as I thought it would be. In fact, my pursuit of this goal took a toll on my mental and physical health and my relationships. I hope this episode challenges you to ret ..read more

Are you utilizing case studies in your business?  In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead.  Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection. Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test ..read more

Are you using AI in your business yet?  In this quick tip episode of Art of Online Business, I want to talk about AI and give you a little bit of a different perspective than most people have when it comes to this technology. There are a ton of tools available, and if you haven’t yet embraced them, I encourage you to check them out. However, if you haven’t yet taken the time to understand it and understand what the possibilities really are, I truly think this is critical for the future success of your business.  I firmly believe that if you aren’t at the very least educating yours ..read more

Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business. I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important to understand the bigger picture when it comes to finding what is and isn’t working in your funnel.  I invited my friend Neill Williams on to the show today to talk about this. She specializes in helping coaches fill their coaching programs and ..read more

Are you using YouTube to find paying clients?  In this quick tip episode of Art of Online Business, I’m sharing a guest teaching episode with one of my Accelerator coaching members, Karin Carr. She teaches people how to use YouTube for lead generation so they can find paying clients.  Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15-year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb.  The success of her YouTube channel led her to begin training other agents on how to have sim ..read more

What do you think about passive income?  Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you. In this episode of Art of Online Business, I sat down with one of my Accelerator coaching members, Kristin Hanes, to talk about how she generates multiple five-figures in passive income from her niche website every month without selling anything.  Kristin Hanes is a former radio news journalist and now p ..read more

How do you know if your evergreen funnel is working? In this quick tip episode of Art of Online Business, I’m sharing another Ask Rick episode. A question I hear from my Accelerator coaching members all the time is how to know if your evergreen funnel is working.  This question can be tricky to answer if you don’t have all of the pieces to the puzzle. It can be overwhelming to look at the entire funnel at once. To make it easier, we need to look at each piece of the funnel and see where the actual breakdowns are.  By collecting the right data and getting the whole picture, you can ..read more

Let’s talk about business values. Your values are the foundation of your online business. I’ve been running my business for nine years, and putting my values into action has been one of the hardest things I’ve done. It impacts a lot more than you may think.  When you’re living through your values and making business decisions through your values, it can completely drive your online business success. Not only does it impact your revenue, but it also has a huge impact on your happiness.  Our values allow us to differentiate ourselves from others and guide how we show up in our busin ..read more

Let’s talk about context when it comes to your team.  One of the simplest things you can do with your team is to give them context. In this quick tip episode of Art of Online Business, I’m sharing what I mean by this and how you can do it with your team to get them more involved in your business.  We all want our team members to be more involved and enrolled in our business, but how do we do it? No one will ever care about your business as much as you do, but you can likely get them more involved than they already are with a simple shift in how you approach assigning tasks for your ..read more

With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google.  In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business.  Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO ..read more