This is all about how you can build your tribe or build your fans of people, build your audience who are interested in what you talk about into a community. You're building a community around your ideas so that people collect around those ideas. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree ..read more

The purpose of your learning center in your business is to sell your products, to sell multiple products that are in your learning center. You also going to put your free training courses and free training ideas and free training case studies and sell them in your learning center. And you're going to gather and you're going to interact with your customers in your learning center. And you're going to add your weekly workshops which are free. Say let 20 minutes trainings in out of the learning center as a resource. And of course you're going to, as we talked before about doing case studies and d ..read more

You will want to be doing something interesting that is relevant to your business and your brand. It will demonstrate that you're learning as well as applying core principles. There's a principle in content marketing called build in public and this is basically what we are doing that will formulate your content factory. It's a unique experience where you're out testing what you teach and proving it right. So for example, you could, do a challenge, for 30 days for email marketing. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these ..read more

Who are the information product creators? Who are the people out there who are creating products that are informative, that are relevant and of interest to the people who are on your email list. So you want to develop a list, a sublist of your dream 100 and you probably can guess who these would be. These are the people that sell information products. You then want to segment out those that have affiliate programs. Depending on what niche you're in, this could be a very small list. So this isn't for making money. This is for developing your reach and your audience. In Build your Business I go ..read more

I want you to think about taking your customers on a journey. So the journey and teach method is a method that will help you to create content. You're going to create hyper unique products and services. Because once you take your audience or your customers on a journey, you save that journey and create a product from it. Because of course it will have results. Because a journey has a beginning, a middle and an end. And the end may be good, the end may be bad, but you always have an end. So whether you're selling information or other products, there are times when you'll need to develop an atte ..read more

You can build affiliate relationships for every product launch. So if people know that you are doing products monthly and that there's always going to be an offer next month, then they'll be attracted to you in terms of being an affiliate for you as well as maybe using your product as a bonus for their launches. And you will always have an upsell and a cross sell for every product that you launch. So you are not going to be someone who has one product, one course to sell. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these princip ..read more

So, every business has research and development, and this is a part of a business that is basically research. So you are learning in an area where you have an idea of what the questions are but don't know the answers to. So you're doing your research about your audience and finding out what their problems are and figuring out a one problem, one solution product for them to solve that problem so that they get a result. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for ..read more

n doing a weekly workshop, you're teaching, right? It's not a sales webinar. You're not always selling. You do make an offer at the end of the program, but the idea in the session isn't to get customers to make an emotional decision and buy anything. So it's not a sales webinar, it's a teaching webinar. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree ..read more

We know we are an expert and we're an educator and that we want to educate on this subject. So we're serving people that don't know yet if they need our help or not. So you have to have the mindset that you have value. You want to train on that value and you want to share that value with others because you know about what the value is as an educator and the information. So we're going to teach what we know until we start to build an audience.In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so ..read more

Today we're going to be talking about your brand because we have 15 principles that if you use them, you will build your businessIn Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree ..read more